John Ray, Industry Head – Legal, Google, Inc.
John Ray, Industry Head – Legal, of Google will present and an overview of the opportunity for legal professionals to utilize digital in acquiring new business and growing the current business that already exists.
He will provide an overview of industry trends/ stats on how we are becoming digital at a rapid pace utilizing several technologies at once. Each device is carving its own niche, leading to simultaneous use. ad spending in Legal is reflecting this and becoming just as complex
•How to Be Relevant. What the Google algorithm means in terms of reaching potential clients when they are asking for information.
•How to Be Accountable. Data is king. The importance of Analytics and how they provide insights for Search.
•How to Be Found. Digital is not just search. Online video and social offer a more engaged environment through YouTube, Google+, Facebook, etc. Let the user decide how to interact for higher levels of engagement.
•How to Be Ready. Mobile is the future. Mobile is the center of our lives and the share of Legal queries coming from mobile is growing . How mobile connects all media how TV + Mobile = a winning combination.