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Using case studies, the panel will explore how firms can promote and enhance their brands (and their lawyers’ brands) through digital marketing, social media and web sites using online targeted research.
Panelists will use the Acritas Law Firm Brand Index which was released in late January to explore some of the leading U.S. law firm brands and what makes them successful, looking specifically at their digital and social media strategies.
Moderator: Wendy Bernero, Chief of Strategic Initiatives, Proskauer Rose LLP
Speakers: Elizabeth Duffy, Associate Director, Acritas; Adrian Lurssen, VP Strategic Development, JD Supra; Stefanie Marrone, Assistant Director of Public Relations, Mayer Brown LLP