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Social media law, data security, the shale boom and regulatory developments such as the Dodd-Frank Act and the JOBS Act have spurred many firms to devise their own unique strategies and tools to position themselves as a thought leader in these hot areas ahead of the competition. Whether through custom web tools, social media (including blogs), mobile apps, webinars and smartly packaged digital client memos, a few smart firms are edging out their competition, identifying areas of the law and topics that are top of mind to clients, while bringing their thought leadership pieces to market quicker in a strategic way through campaigns, which help raise brand awareness and promote expertise while positioning firms as industry experts with the media and with clients.
So what can other firms learn from these early adopters? Using case studies and a discussion on editorial distribution, the panel will explore how some firms have seized opportunities in the market, and provide pointers on how others can stay ahead of the competition, find the next hot area of the law, and find creative technologies to package information to their target audiences. Attendees will gain practical, actionable ideas for how to put thought leadership campaigns into action using technology to help them.
You will leave with practical, actionable ideas for how to put thought leadership campaigns into action using technology tools. Specifically, you will learn:
How to become a thought leader on a hot area of the law and/or business
How to use digital technology and research to help create thought leadership campaigns
How to raise brand awareness and position your firm and its lawyers as industry leaders
How to outflank your competitors in this digital thought leadership area
Adrian Lurssen, VP Strategic Development, JD Supra
Julie Gurney, Senior Communications Manager, Benesch LLP
Stefanie Marrone, Director of Marketing and Communications, Morrison & Foerster LLP
Heather Morse, Director of Marketing, Barger & Wolen LLP
Joeanne Thomson, VP, Client Development, ShiftCentral
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