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Social media channels have exploded over the past decade, profoundly altering the communications landscape — redefining what is news and how it is consumed. This panel will examine many of the most trafficked tributaries of today’s “river of news” examining their usefulness for both PR and business development purposes. What will the future of law firm communications look like as firms distribute content, gather market intelligence and engage with relevant audiences? Issues to be addressed include:
•Finding the right proactive and defensive strategy for social media. Performing a social media audit and updating a communications strategy to address how audiences consume today’s news and information.
•Who is the captain of new technologies? Exploring the intersection of IT, business development, marketing and public relations professionals for firm branded channels and the interplay with individual attorney accounts. Identifying tools and tips for managing firm accounts.
•Dispelling common misperceptions and finding the value proposition. A brief “channel guide” for outlets such as Twitter, Facebook and Google Plus.
•Roads less traveled. Pinterest, Foursquare, YouTube and other niche channels. Can your firm find value in these alternate paths?
•Delivery Options. What does the potential extinction / irrelevancy of the RSS feed mean to content delivery and consumption?
•How to know it’s working. – Not overvaluing “followers” or “likes.” Finding the right criteria to judge effectiveness.
Lydia Bednerik, Marketing Director, Wendel, Rosen, Black & Dean LLP (Moderator)
Melita Jampol, Senior Marketing Communications Manager, Fenwick & West LLP
Traci Stuart, President, Blattel Communications
Jeff Yerkey, Web & Interactive Director, Right Hat LLP
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