Linda Pepe, Director of Marketing, Mintz Levin
Content Marketing is a proven way to gain exposure to clients and potential clients. By effectively re-purposing thought leadership through multiple online channels, attorneys can enhance their professional reputation in the marketplace. Linda will share how Mintz Levin expanded its reach by leveraging the power of social media (blogs, Twitter, Facebook, LinkedIn, Google+) and multiple distribution partners including JD Supra, Lexology, Mondaq, and the National Law Review. She’ll take you through a case study using tracked article views, and show how an actual blog post was distributed and picked up around the web. Additionally she will share stories of how smart distribution of attorney-authored thought leadership has led to interviews with reporters, meetings with potential clients, and client engagements.