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Experience management is a hot topic among legal marketers today but relatively few firms have implemented an experience management system. While there are a number of technology options available, most firms have difficulty getting started – defining clear goals, developing a road-map, getting firm buy-in. Other firms have started working to implement solutions but get mired down in the process and their projects stall or stop altogether.
In this session, learn how a few large and mid-size firms have successfully implemented experience management systems by focusing on firm needs and goals first, as a way to drive the technology requirements and capabilities. The discussion covers the entire process these firms followed – from an initial assessment of goals and requirements, to vendor selection, project planning, development, system roll-out, and promotion.
You will learn:
•The benefits of a good experience management system
•The research and decisions that happen before the technology roll-out
•The role of marketing during the development process
•Best practices for firm-wide system roll-out and beyond
Greg Fredette, Managing Partner, Saturno Design
Deborah Grabein, Director of Business Development, Andrews Kurth LLP
Jennifer Forester, Business Development Manager, Stoel Rives LLP