2012 LMATECH - Prospecting through Social Media and Mobile
October 11, 2012 Hotel Nikko, San Francisco WELCOME!
October 11, 2012 Hotel Nikko, San FranciscoProspecting ThroughSocial Media andMobileModerator:James Stapleton, Chief Marketing and Business DevelopmentOfficer, Littler Mendelson P.C.Speakers:David Ackert – CEO, Practice BoomersKevin O’Keefe – CEO and Publisher, Lexblog
Prospecting Through Social Mediaand Mobile LMA 2012 Legal Marketing Technology Conference October 11, 2012 Hotel Nikko, San Francisco
Pardot Marketing’s study of B2B (Business-to-Business) Marketers used by more effective 91% of B2B for B2C marketers mostly marketing professionals ranks well in search engines 32% of B2B marketers find LinkedIn to be the most effective platform for prospecting and selling their services.
• 1,473,000 lawyer profiles• 100 million executives in 200 countries• All Fortune 500 represented at Executive level• 550,000 are senior level executives• Over 71% of in-house counsel have joined LinkedIn Source: Hubspot State of Inbound Marketing
Pick up the phone “Hi Jon, it’s David. Listen, I was on LinkedIn today and I noticed that you’re connected to James, the GC of Toggle Software. I do a lot of business with GCs in his sector. Do you know him well enough to set up an introduction?”
Establish a Direct Connection @JamesAxelrod GC, Technologist, Jazz fan Retweet when they post something you like. Anne Taylor RT @JamesAxelrod Great article about the latest trends in consumer technology tnw.co/ny/34n DM them with comments about their tweets. Anne Taylor DM @JamesAxelrod Good article, James. Biotech is def on the rise. I blog about it here st.ni/809/g0 James Axelrod DM @AnneTaylor Thanks for the RT, Anne. I like your blog.
Word of mouth reputation@kevinokeefe http://www.flickr.com/photos/marcopako/2344 663066//
Facebook Internet : Relationships and reputation accelerator@kevinokeefe
There are already conversations taking place Listen@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/
Engagement. Who in my target audience am I engaging?@kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/
You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/@kevinokeefe
Facebook Mobile : Listening & sharing @evinokeef@kevinokeefe e
Data Points of Note • 75% of Americans have smart phone • Number of tablet owners up 50% in last year, to about 20% of Americans • 23% of Americans get info/news from tablet - smart phone • Social networking/media is how most of these folks get their news/info