2012 LMATECH - Innovations in Websites - Top Chef

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2012 LMATECH - Innovations in Websites - Top Chef

  1. 1. top chef innovations in web design and strategyLegal Tech West 2012 San Francisco Hotel Nikko 
  2. 2. presentershome page Jeff Yerkey Right Hatbiographies Deborah McMurray Content Pilotpractice areas Kalev Peekna One North Interactiveresources Burkey Belser Greenfield/Belser Legal Tech West 2012 San Francisco Hotel Nikko 
  3. 3. Trust & Worthy is a patent litigation boutique firm with 175 attorneys in 7 offices (Hong Kong, Moscow, DC, Chicago, Atlanta, SF and Palo Alto)Started in Palo Alto and did work for Hewlett Packard. Spun off into their own firm in 1973 but stayed small and work smart.
  4. 4. Trust & Worthy provides the IP services,  including Trademarks, Copyrights and PatentProsecution with an emphasis on Patent Litigation,where the money is. —on the cutting edge of this work. —heavily tied to the VCs.
  5. 5. Their website is six years old but we’ve seen many changes in technology and the market since then.  Their high tech clients care about the brand and both feel they look too much like a law firm. Today, they want something different. 
  6. 6. Each presenter will take an important section of a contemporary website and attempt to cook up the most innnovative page, each of which must include these design ingredients:—social media—video—infographics—mobile
  7. 7. presentershome page Jeff Yerkey Right Hat Legal Tech West 2012 San Francisco Hotel Nikko 
  8. 8. A very, very brief History of the WebA culinary look back
  9. 9. The Early Days“I will gladly pay you Tuesday for your email address today. CompuServe or Prodigy?”
  10. 10. Mid 1990sMake Mine  Modern!
  11. 11. New Millennium Choices
  12. 12. Fast Forward to 2012“I can have it all!” title
  13. 13. home page
  14. 14. Our Starters• InfoGraphics• Video• Social Media• Mobile
  15. 15. Our Ingredients• Vision/Voice/Personali • Design ty • Imagery• Design Sense – • Colors Big, bold, confident,  • Fonts modern, fresh • Usability• Full U/X palette – headers, footers,  • Extensibility targeted content • Balance• That certain  something! title
  16. 16. Our Creation? title
  17. 17. What are we doing?• Pay off internal ingredients: • InfoGraphics; Video;  Social Media and Mobile• Position the site within the target  client base• Design around a clear, modern  design palette with colors, fonts,  imagery and megafooters• Build for forward‐facing  technologies like:  • Large Screens • HTML5 Motion & Video • Responsive Design • @Font‐Face Web Fonts • Robust Search
  18. 18. presentersbiographies Deborah McMurray Content Pilot Legal Tech West 2012 San Francisco Hotel Nikko 
  19. 19. Video “Secret Sauce” – Showing John’s 24/7 accessibility – Yahoo IM  address that is integrated with his phone.
  20. 20. • Social media integration – two‐way  integration with Twitter.• InfoGraphic that changes as issues in  John’s practice change• “Call to action” – using John’s book as  the centerpiece – few opportunities to  have a call to action on a bio• “What clients say about John” – highlights from third party rankings and  client surveys
  21. 21. Use first person  as you describe your experience to warm it up and make it feel more personal.
  22. 22. We use a first person introduction that makes the YouTube video series more personal.
  23. 23. Balance your experience with personal info that shows personality and how you do business.
  24. 24. presenterspractice areas Kalev Peekna One North Interactive Legal Tech West 2012 San Francisco Hotel Nikko 
  25. 25. If you have WiFi (and Chrome)…http://examples.onenorthinteractive.com/trustworthy
  26. 26. http://examples.onenorthinteractive.com/trustworthy
  27. 27. presentersresources Burkey Belser Greenfield/Belser Legal Tech West 2012 San Francisco Hotel Nikko 
  28. 28. news & events| resources| publicationsare all repositories of thought leadership
  29. 29. and they deserve better treatment because people no longer just arrive via the home page.in fact, it’s your marketing efforts that drive viewers deep inside the site 
  30. 30. YOUAREHERE
  31. 31. 45%MALL
  32. 32. YOU YOU ARE ARE HERE HERE55%MALL YOU ARE HERE YOU YOU ARE ARE HERE HERE YOU ARE HERE
  33. 33. today’s news & insights sections are really just simple archives…the library equivalent of a card catalog 
  34. 34. let’s rethink this
  35. 35. magazine architecture has front matter (table of contents) editorial page design featured articles in an editorial well departments and, online, different ways to sort
  36. 36. Page #1 LOGO sort by business issuessearch hot topics/featured articles learn 24/7 by keyword media type Re (201 examining 1) PODCAST View Allbusiness issuesgaining patents Patents This is the title of a podcast that is the latest podcast of interest.managing trademarksprotecting copyrightspatents in jeopardyclinical trials WEBINAR View Alldrugs to market Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip - This is the title of a webinar that is the sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium latest podcast of interest. harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eriamedia type nos earum quis utemporerum doluptaadvisoryarticlesamicus briefs Research Paper View Allappellate brief This is the title of a research paper that ispodcats the latest paper of interest.webinarsblog posts Ur aspitatur? Ed qui oc- Ur aspitatur? Ed qui cum nus quae. occum nus quae. Ad excest idusantiam rerum, quaerum que Ur aspitatur? Ed qui occum nus quae White Paper View All vendi dolupta autatur? Anda quatur ali- ad excest idusantiam rerum, quaerum genimusam ipsant.Faceruptas eictotat mi, et que vendi dolupta autatur? Anda This is the title of a white paper that is ipsapici conem ipsumquaes molenih itature quatur aligenimusam ipsant.Facerup - the latest paper of interest. cuptati ostotamus etur sa que ne nis unt aut tas eictotat mi, et ipsapici conem
  37. 37. Page #1 LOGO sort by media typesearch hot topics/featured articles learn 24/7 by keyword media type Re (201 examining 1) PODCAST View Allbusiness issuesgaining patents Patents This is the title of a podcast that is the latest podcast of interest.managing trademarksprotecting copyrightspatents in jeopardyclinical trials WEBINAR View Alldrugs to market Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip - This is the title of a webinar that is the sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium latest podcast of interest. harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eriamedia type nos earum quis utemporerum doluptaadvisoryarticlesamicus briefs Research Paper View Allappellate brief This is the title of a research paper that ispodcats the latest paper of interest.webinarsblog posts Ur aspitatur? Ed qui oc- Ur aspitatur? Ed qui cum nus quae. occum nus quae. Ad excest idusantiam rerum, quaerum que Ur aspitatur? Ed qui occum nus quae White Paper View All vendi dolupta autatur? Anda quatur ali- ad excest idusantiam rerum, quaerum genimusam ipsant.Faceruptas eictotat mi, et que vendi dolupta autatur? Anda This is the title of a white paper that is ipsapici conem ipsumquaes molenih itature quatur aligenimusam ipsant.Facerup - the latest paper of interest. cuptati ostotamus etur sa que ne nis unt aut tas eictotat mi, et ipsapici conem
  38. 38. Page #1 LOGO feature important topicssearch hot topics/featured articles learn 24/7 by keyword media type Re (201 examining 1) PODCAST View Allbusiness issuesgaining patents Patents This is the title of a podcast that is the latest podcast of interest.managing trademarksprotecting copyrightspatents in jeopardyclinical trials WEBINAR View Alldrugs to market Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip - This is the title of a webinar that is the sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium latest podcast of interest. harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eriamedia type nos earum quis utemporerum doluptaadvisoryarticlesamicus briefs Research Paper View Allappellate brief This is the title of a research paper that ispodcats the latest paper of interest.webinarsblog posts Ur aspitatur? Ed qui oc- Ur aspitatur? Ed qui cum nus quae. occum nus quae. Ad excest idusantiam rerum, quaerum que Ur aspitatur? Ed qui occum nus quae White Paper View All vendi dolupta autatur? Anda quatur ali- ad excest idusantiam rerum, quaerum genimusam ipsant.Faceruptas eictotat mi, et que vendi dolupta autatur? Anda This is the title of a white paper that is ipsapici conem ipsumquaes molenih itature quatur aligenimusam ipsant.Facerup - the latest paper of interest. cuptati ostotamus etur sa que ne nis unt aut tas eictotat mi, et ipsapici conem
  39. 39. LOGOtry  SEARCH BY KEYWORD MEDIA TYPE business issuesdifferent  IMAGElayouts gaining patents managing protecting trademarks copyrights hot topics/featured article patents in jeopardy clinical trials learn 24/7 drugs to market product recalls product recalls Re( 01 2 1) PODCAST View All T is is the title of a podcast that is the latest podcast of interest. ea xm WEBINAR View All T is is the title of a webinar that is the latest podcast of interest. ining RESEARCH View All T is is the title of research that is the latest podcast of interest. P te a nts WHITE PAPER View All T is is the title of a white paper that is the latest podcast of interest. media type advisory articles amicus appellate research podcasts webinars blog posts briefs brief
  40. 40. bring this to life
  41. 41. now, let’s make it work for Trust & Worthy 
  42. 42. presentershome page Jeff Yerkey Right Hatbiographies Deborah McMurray Content Pilotpractice areas Kalev Peekna One North Interactiveresources Burkey Belser Greenfield/Belser Legal Tech West 2012 San Francisco Hotel Nikko 
  43. 43. title

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