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2012 LMATECH - Innovation in Websites - Top Chef
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  • 1. top chef innovations in web design and strategyLegal Tech West 2012 San Francisco Hotel Nikko
  • 2. presentershome page Jeff Yerkey Right Hatbiographies Deborah McMurray Content Pilotpractice areas Kalev Peekna One North Interactiveresources Burkey Belser Greenfield/Belser Legal Tech West 2012 San Francisco Hotel Nikko
  • 3. Trust & Worthy is a patent litigation boutique firmwith 175 attorneys in 7 offices (Hong Kong, Moscow,DC, Chicago, Atlanta, SF and Palo Alto)Started in Palo Alto and did work forHewlett Packard.Spun off into their own firm in 1973 but stayedsmall and work smart.
  • 4. Trust & Worthy provides the IP services,including Trademarks, Copyrights and PatentProsecution with an emphasis on Patent Litigation,where the money is.—on the cutting edge of this work.—heavily tied to the VCs.
  • 5. Their website is six years old but we’ve seenmany changes in technology and the marketsince then. Their high tech clients care about the brand andboth feel they look too much like a law firm. Today,they want something different.
  • 6. Each presenter will take an important section of acontemporary website and attempt to cook up themost innnovative page, each of which must includethese design ingredients:—social media—video—infographics—mobile
  • 7. presentershome page Jeff Yerkey Right Hat Legal Tech West 2012 San Francisco Hotel Nikko
  • 8. A very, very brief History of the WebA culinary look back
  • 9. The Early Days“I will gladly pay youTuesday for youremail address today.CompuServeor Prodigy?”
  • 10. Mid 1990sMake Mine Modern!
  • 11. New Millennium Choices
  • 12. Fast Forward to 2012“I can have it all!” title
  • 13. home page
  • 14. Our Starters• InfoGraphics• Video• Social Media• Mobile
  • 15. Our Ingredients• Vision/Voice/Personali • Design ty • Imagery• Design Sense – • Colors Big, bold, confident, • Fonts modern, fresh • Usability• Full U/X palette – headers, footers, • Extensibility targeted content • Balance• That certain something! title
  • 16. Our Creation? title
  • 17. What are we doing?•Pay off internal ingredients: • InfoGraphics; Video; Social Media and Mobile•Position the site within the targetclient base•Design around a clear, moderndesign palette with colors, fonts,imagery and megafooters•Build for forward-facingtechnologies like: • Large Screens • HTML5 Motion & Video • Responsive Design • @Font-Face Web Fonts • Robust Search
  • 18. presentersbiographies Deborah McMurray Content Pilot Legal Tech West 2012 San Francisco Hotel Nikko
  • 19. Video “Secret Sauce” – Showing John’s 24/7 accessibility – Yahoo IM address that is integrated with his phone.
  • 20. • Social media integration – two-way integration with Twitter.• InfoGraphic that changes as issues in John’s practice change• “Call to action” – using John’s book as the centerpiece – few opportunities to have a call to action on a bio• “What clients say about John” – highlights from third party rankings and client surveys
  • 21. Use first person as you describe your experienceto warm it up and make it feel more personal.
  • 22. We use a first person introduction that makes theYouTube video series more personal.
  • 23. Balance your experience with personal info thatshows personality and how you do business.
  • 24. presenterspractice areas Kalev Peekna One North Interactive Legal Tech West 2012 San Francisco Hotel Nikko
  • 25. If you have WiFi (and Chrome)…http://examples.onenorthinteractive.com/trustworthy
  • 26. http://examples.onenorthinteractive.com/trustworthy
  • 27. presentersresources Burkey Belser Greenfield/Belser Legal Tech West 2012 San Francisco Hotel Nikko
  • 28. news & events| resources| publicationsare all repositories of thought leadership
  • 29. and they deserve better treatment becausepeople no longer just arrive via the homepage.in fact, it’s your marketing efforts that driveviewers deep inside the site
  • 30. YOUAREHERE
  • 31. 45%MALL
  • 32. YOU YOU ARE ARE HERE HERE55%MALL YOU ARE HERE YOU YOU ARE ARE HERE HERE YOU ARE HERE
  • 33. today’s news & insights sections are reallyjust simple archives…the library equivalent ofa card catalog
  • 34. let’s rethink this
  • 35. magazine architecture hasfront matter (table of contents)editorial page designfeatured articles in an editorial welldepartmentsand, online, different ways to sort
  • 36. Page #1 LOGO sort by business issuessearch hot topics/featured articles learn 24/7 by keyword Re (201 examining 1) media type PODCAST View Allbusiness issuesgaining patents Patents This is the title of a podcast that is the latest podcast of interest.managing trademarksprotecting copyrightspatents in jeopardyclinical trials WEBINAR View Alldrugs to market Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip - This is the title of a webinar that is the sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium latest podcast of interest. harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eriamedia type nos earum quis utemporerum doluptaadvisoryarticlesamicus briefs Research Paper View Allappellate brief This is the title of a research paper that ispodcats the latest paper of interest.webinarsblog posts Ur aspitatur? Ed qui oc- Ur aspitatur? Ed qui cum nus quae. occum nus quae. Ad excest idusantiam rerum, quaerum que Ur aspitatur? Ed qui occum nus quae White Paper View All vendi dolupta autatur? Anda quatur ali- ad excest idusantiam rerum, quaerum genimusam ipsant.Faceruptas eictotat mi, et que vendi dolupta autatur? Anda This is the title of a white paper that is ipsapici conem ipsumquaes molenih itature quatur aligenimusam ipsant.Facerup - the latest paper of interest. cuptati ostotamus etur sa que ne nis unt aut tas eictotat mi, et ipsapici conem
  • 37. Page #1 LOGO sort by media typesearch hot topics/featured articles learn 24/7 by keyword Re (201 examining 1) media type PODCAST View Allbusiness issuesgaining patents Patents This is the title of a podcast that is the latest podcast of interest.managing trademarksprotecting copyrightspatents in jeopardyclinical trials WEBINAR View Alldrugs to market Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip - This is the title of a webinar that is the sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium latest podcast of interest. harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eriamedia type nos earum quis utemporerum doluptaadvisoryarticlesamicus briefs Research Paper View Allappellate brief This is the title of a research paper that ispodcats the latest paper of interest.webinarsblog posts Ur aspitatur? Ed qui oc- Ur aspitatur? Ed qui cum nus quae. occum nus quae. Ad excest idusantiam rerum, quaerum que Ur aspitatur? Ed qui occum nus quae White Paper View All vendi dolupta autatur? Anda quatur ali- ad excest idusantiam rerum, quaerum genimusam ipsant.Faceruptas eictotat mi, et que vendi dolupta autatur? Anda This is the title of a white paper that is ipsapici conem ipsumquaes molenih itature quatur aligenimusam ipsant.Facerup - the latest paper of interest. cuptati ostotamus etur sa que ne nis unt aut tas eictotat mi, et ipsapici conem
  • 38. Page #1 LOGO feature important topicssearch hot topics/featured articles learn 24/7 by keyword Re (201 examining 1) media type PODCAST View Allbusiness issuesgaining patents Patents This is the title of a podcast that is the latest podcast of interest.managing trademarksprotecting copyrightspatents in jeopardyclinical trials WEBINAR View Alldrugs to market Ur aspitatur? Ed qui occum nus quae ad excest idusantiam rerum, quaerum que vendi dolupta autatur? Anda quatur aligenimusam ipsant.Faceruptas eictotat mi, et ipsapici conem ip - This is the title of a webinar that is the sumquaes molenih itature cuptati ostotamus etur sa que ne nis unt aut asperio. Et molestium latest podcast of interest. harumquiant quas nulpari onecumqui autentiones dolo tota ernam, quamusciet reprate eriamedia type nos earum quis utemporerum doluptaadvisoryarticlesamicus briefs Research Paper View Allappellate brief This is the title of a research paper that ispodcats the latest paper of interest.webinarsblog posts Ur aspitatur? Ed qui oc- Ur aspitatur? Ed qui cum nus quae. occum nus quae. Ad excest idusantiam rerum, quaerum que Ur aspitatur? Ed qui occum nus quae White Paper View All vendi dolupta autatur? Anda quatur ali- ad excest idusantiam rerum, quaerum genimusam ipsant.Faceruptas eictotat mi, et que vendi dolupta autatur? Anda This is the title of a white paper that is ipsapici conem ipsumquaes molenih itature quatur aligenimusam ipsant.Facerup - the latest paper of interest. cuptati ostotamus etur sa que ne nis unt aut tas eictotat mi, et ipsapici conem
  • 39. try LOGO SEARCH BY KEYWORD MEDIA TYPE business issuesdifferent IMAGElayouts gaining patents managing protecting trademarks copyrights hot topics/featured article patents in jeopardy clinical trials learn 24/7 drugs to market product recalls product recalls Re (2011) PODCAST View All T is is the title of a podcast that is the latest podcast of interest. exam WEBINAR View All T is is the title of a webinar that is the latest podcast of interest. ining RESEARCH View All T is is the title of research that is the latest podcast of interest. Patents WHITE PAPER View All T is is the title of a white paper that is the latest podcast of interest. media type advisory articles amicus appellate research podcasts webinars blog posts briefs brief download pdf option with blacked out screen and pages turn like our annual review.
  • 40. bringthisto life
  • 41. now, let’s make it work for Trust & Worthy
  • 42. presentershome page Jeff Yerkey Right Hatbiographies Deborah McMurray Content Pilotpractice areas Kalev Peekna One North Interactiveresources Burkey Belser Greenfield/Belser Legal Tech West 2012 San Francisco Hotel Nikko
  • 43. title