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Rootstock Pitch Deck (v1)
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Rootstock Pitch Deck (v1)

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Version 1 (1/11/13)

Version 1 (1/11/13)


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  • 1. Rootstock Urban Agriculture Service Learning
  • 2. Problem Statement Millions of citizens are restricted by their socioeconomic status or their location in urban food deserts making sustainable access to healthy food nearly impossible.PROBLEM COMPONENTS• Lack of interdisciplinary collaboration/knowledge• Lack of cross-cultural exposure/knowledge• Geographic & socioeconomic restrictions
  • 3. SolutionCollaborative Urban AgricultureWhen food is grown and produced withincities, particularly in low-income areas, communities notonly become more engaged and empowered bybecoming active participants of the food distributionsystem, but cities become more sustainable, andresidents’ health improves.
  • 4. Theory of ChangeFacilitating access to sustainable food sources in our cities creates a ripple effect that helps to address health, poverty, and environmental issues.
  • 5. Platform
  • 6. Budget Item Cost Estimate Platform Development $12,000 Student Service Travel Expenses $2,000 Coordinator Travel Expenses $6,000 Administrative Overhead $2,500 Advertising/Promotional Materials $2,500 Outreach $5,000 TOTAL $30,000 Potential Funders • Hult Prize • NYU Green Grants • Global Ideas Exchange
  • 7. Rootstock TeamTeam• Laura Manley, Founder• Jacqueline Burton, Urban Agriculturalist• David Margolis, International Education SpecialistAdvisors• Ted Bongiovanni, Director of NYU Distance Learning• Shankar Prasad, Policy Professor at NYU Wagner• Matthew Hoffman, Urban Agriculture Professor at NYU Food Studies Dept.

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