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Using QR Barcodes in Library Outreach
 

Using QR Barcodes in Library Outreach

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    Using QR Barcodes in Library Outreach Using QR Barcodes in Library Outreach Presentation Transcript

    • Using QR Barcodes in LibraryOutreach Contact Linda Rath
    • Using QR Barcodes in LibraryOutreach Linda Rath linda.rath@baruch.cuny.edu Graduate Services Librarian Newman Library, Baruch College
    • Why did I experiment with QuickResponse codes …. • Outreach & Promotion • Complement in-person/print efforts with mobile technologies • Provide on-demand learning opportunities • Students take pictures of everything – even computer screens
    • Why you may want to use QR codes … • Free (you can pay for enhanced services) • Easy to make and track • Can share/re-use QR codes with colleagues • Provide help or enhance experience
    • Why you may not want to use QRcodes … • People do not know how to use them (need instructions) • Do students scan them? • Fleeting technology ??? • “Ugly”
    • Student/user perspective …. Connect to Real Estate Research Guide(Mobile device &QR reader apps)
    • QR codes can contain …. URLs (try to link to mobile friendly sites)
    • QR codes can contain …. URLs to launch tutorials on media sharing sites
    • QR codes can contain …. Geo Location/Map
    • QR codes can contain …. Contact entry (vCard or Mecard)
    • QR codes can contain …. Calendar Event
    • QR codes can contain …. Message
    • QR codes can contain …. SMS/text message
    • Which QR Generator? ….. • What information are you coding? • Do you want to track the code? • What are output options?
    • Which QR Generator? ….. http://qrmedia.us/qr-code-generators-list/
    • Create QR codes using free, onlineQR generators, such as … http://goo.gl
    • Create QR codes using free, onlineQR generators Screenshot from http://www.i-nigma.com/CreateBarcodes.html
    • Attach QR codes to pre-existingprint documents Print QR code on label paper, and attach to print materials
    • Print QR code on label paper, andattach to print materials
    • Insert QR code image files on websites (when students ask for contact info at service desks)
    • Insert directly into new documents
    • How else can they be used? … • Link to e-resources when in stacks/classrooms • Link to supplemental materials/provide context (maps, etc.) • With other apps; Evernote & etc. • Audio/video tours • Launch surveys/forms; get feedback
    • Best practices • Link to mobile friendly web sites • Test scannability of codes (diff phones, diff QR apps, from various distances, various code sizes) • Use URL shorteners to create simpler QR codes (better for older phones) • Include instructions near code; clue what data is in the code
    • Best practices • Track your codes (bit.ly or goo.gl) • Save codes in a Word or Excel document (annotate, organize, share) • Link to enhanced content (don’t disappoint users) • Limit number of codes per document; have plenty of space between codes if using more than one
    • Which QR Reader App? …..
    • Mac app store
    • Which QR Reader App? ….. • Read user reviews • Read trade journals/professional lit. • Download and test QR apps • Suggest QR app on your library web site • May use a few QR apps (depending on info in code – SMS, contact, web site, etc.)
    • How will I continue … • Collaborate with colleagues • Develop process (which free services to use for generation & tracking of codes) • Suggest policy for library use
    • How will I continue … • Campaign strategies • Experiment with other apps • Use in ad/story in student newspaper
    • How will I continue … • Create custom code
    • QR Resources/Further Reading … • http://qrmedia.us or http://qrmediaguide.com/ contains news/reviews/articles, such as “QR generators with tracking” http://qrmedia.us/qr-code-generators-with-tracking/ • Schottmuller, Angie. (2011, Dec. 30). Top 14 things marketers need to know about QR codes. http://bit.ly/QRSearchEngineWatch (good overview) • “QR Codes in Education” http://socialme.wikispaces.com/QR compiles infographics, statistics, videos, list of activities/uses for codes, etc.
    • http://slidesha.re/UsingQRCodes Using QR Codes in Library Outreach on SlideShare