Your SlideShare is downloading. ×
Using QR Barcodes in Library Outreach
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using QR Barcodes in Library Outreach


Published on

Published in: Education, Technology, Business

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Using QR Barcodes in LibraryOutreach Contact Linda Rath
  • 2. Using QR Barcodes in LibraryOutreach Linda Rath Graduate Services Librarian Newman Library, Baruch College
  • 3. Why did I experiment with QuickResponse codes …. • Outreach & Promotion • Complement in-person/print efforts with mobile technologies • Provide on-demand learning opportunities • Students take pictures of everything – even computer screens
  • 4. Why you may want to use QR codes … • Free (you can pay for enhanced services) • Easy to make and track • Can share/re-use QR codes with colleagues • Provide help or enhance experience
  • 5. Why you may not want to use QRcodes … • People do not know how to use them (need instructions) • Do students scan them? • Fleeting technology ??? • “Ugly”
  • 6. Student/user perspective …. Connect to Real Estate Research Guide(Mobile device &QR reader apps)
  • 7. QR codes can contain …. URLs (try to link to mobile friendly sites)
  • 8. QR codes can contain …. URLs to launch tutorials on media sharing sites
  • 9. QR codes can contain …. Geo Location/Map
  • 10. QR codes can contain …. Contact entry (vCard or Mecard)
  • 11. QR codes can contain …. Calendar Event
  • 12. QR codes can contain …. Message
  • 13. QR codes can contain …. SMS/text message
  • 14. Which QR Generator? ….. • What information are you coding? • Do you want to track the code? • What are output options?
  • 15. Which QR Generator? …..
  • 16. Create QR codes using free, onlineQR generators, such as …
  • 17. Create QR codes using free, onlineQR generators Screenshot from
  • 18. Attach QR codes to pre-existingprint documents Print QR code on label paper, and attach to print materials
  • 19. Print QR code on label paper, andattach to print materials
  • 20. Insert QR code image files on websites (when students ask for contact info at service desks)
  • 21. Insert directly into new documents
  • 22. How else can they be used? … • Link to e-resources when in stacks/classrooms • Link to supplemental materials/provide context (maps, etc.) • With other apps; Evernote & etc. • Audio/video tours • Launch surveys/forms; get feedback
  • 23. Best practices • Link to mobile friendly web sites • Test scannability of codes (diff phones, diff QR apps, from various distances, various code sizes) • Use URL shorteners to create simpler QR codes (better for older phones) • Include instructions near code; clue what data is in the code
  • 24. Best practices • Track your codes ( or • Save codes in a Word or Excel document (annotate, organize, share) • Link to enhanced content (don’t disappoint users) • Limit number of codes per document; have plenty of space between codes if using more than one
  • 25. Which QR Reader App? …..
  • 26. Mac app store
  • 27. Which QR Reader App? ….. • Read user reviews • Read trade journals/professional lit. • Download and test QR apps • Suggest QR app on your library web site • May use a few QR apps (depending on info in code – SMS, contact, web site, etc.)
  • 28. How will I continue … • Collaborate with colleagues • Develop process (which free services to use for generation & tracking of codes) • Suggest policy for library use
  • 29. How will I continue … • Campaign strategies • Experiment with other apps • Use in ad/story in student newspaper
  • 30. How will I continue … • Create custom code
  • 31. QR Resources/Further Reading … • or contains news/reviews/articles, such as “QR generators with tracking” • Schottmuller, Angie. (2011, Dec. 30). Top 14 things marketers need to know about QR codes. (good overview) • “QR Codes in Education” compiles infographics, statistics, videos, list of activities/uses for codes, etc.
  • 32. Using QR Codes in Library Outreach on SlideShare