Using QR Barcodes in LibraryOutreach Contact Linda Rath
Using QR Barcodes in LibraryOutreach Linda Rath firstname.lastname@example.org Graduate Services Librarian Newman Library, Baruch College
Why did I experiment with QuickResponse codes …. • Outreach & Promotion • Complement in-person/print efforts with mobile technologies • Provide on-demand learning opportunities • Students take pictures of everything – even computer screens
Why you may want to use QR codes … • Free (you can pay for enhanced services) • Easy to make and track • Can share/re-use QR codes with colleagues • Provide help or enhance experience
Why you may not want to use QRcodes … • People do not know how to use them (need instructions) • Do students scan them? • Fleeting technology ??? • “Ugly”
Student/user perspective …. Connect to Real Estate Research Guide(Mobile device &QR reader apps)
QR codes can contain …. URLs (try to link to mobile friendly sites)
QR codes can contain …. URLs to launch tutorials on media sharing sites
How else can they be used? … • Link to e-resources when in stacks/classrooms • Link to supplemental materials/provide context (maps, etc.) • With other apps; Evernote & etc. • Audio/video tours • Launch surveys/forms; get feedback
Best practices • Link to mobile friendly web sites • Test scannability of codes (diff phones, diff QR apps, from various distances, various code sizes) • Use URL shorteners to create simpler QR codes (better for older phones) • Include instructions near code; clue what data is in the code
Best practices • Track your codes (bit.ly or goo.gl) • Save codes in a Word or Excel document (annotate, organize, share) • Link to enhanced content (don’t disappoint users) • Limit number of codes per document; have plenty of space between codes if using more than one
Which QR Reader App? ….. • Read user reviews • Read trade journals/professional lit. • Download and test QR apps • Suggest QR app on your library web site • May use a few QR apps (depending on info in code – SMS, contact, web site, etc.)
How will I continue … • Collaborate with colleagues • Develop process (which free services to use for generation & tracking of codes) • Suggest policy for library use
How will I continue … • Campaign strategies • Experiment with other apps • Use in ad/story in student newspaper
QR Resources/Further Reading … • http://qrmedia.us or http://qrmediaguide.com/ contains news/reviews/articles, such as “QR generators with tracking” http://qrmedia.us/qr-code-generators-with-tracking/ • Schottmuller, Angie. (2011, Dec. 30). Top 14 things marketers need to know about QR codes. http://bit.ly/QRSearchEngineWatch (good overview) • “QR Codes in Education” http://socialme.wikispaces.com/QR compiles infographics, statistics, videos, list of activities/uses for codes, etc.
http://slidesha.re/UsingQRCodes Using QR Codes in Library Outreach on SlideShare
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