Case Study # 1

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LS 126 - Strategic Management
7-Eleven Mission, Vision and Key Strategies

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Case Study # 1

  1. 1. CASE STUDY<br />
  2. 2. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />
  3. 3. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />The customers of the company are those who prioritize their convenience.<br />
  4. 4. mission<br />To consistently serve<br />the changingneeds of customers<br />for theirconvenience<br />The firm’s major products and services include fresh-brewed coffee, Slurpee® and Big Gulp® beverages, and Big Bite® hot dogs.<br />
  5. 5. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />The market competes in the<br />convenience store industry<br />
  6. 6. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />7-Eleven’s products are continuously changing according to the present needs of the consumer<br />
  7. 7. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />Concern for survival, growth, and profitability<br />
  8. 8. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />The customer is their biggest priority with its goal to constantly meet the customer’s needs.<br />
  9. 9. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />The firm distinctively focuses on its services<br />and how it adapts to the needs of their customers<br />
  10. 10. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />Responsive to social, community and environmental concerns<br />
  11. 11. mission<br />To consistently serve<br />the changingneeds of customers<br />for their convenience<br />Concern for employees<br />
  12. 12. VISION<br />Our vision is to be the<br />best retailer of convenience.<br />
  13. 13. key strategies<br />
  14. 14. adaptive to change<br /><ul><li> economy might fluctuate
  15. 15. read the signs of change and how sensitivity you are able to react to the information that comes your way</li></li></ul><li>Strategy of domination<br /><ul><li> concentrating openings on a particular district
  16. 16. to increase recognition and appeal
  17. 17. to use advertising budget more efficiently</li></li></ul><li>consistency<br /><ul><li> a strategy is carried out regardless of difficulties that may be encountered</li></li></ul><li>just-in-time delivery<br /><ul><li>zero inventories to reduce labor requirement and eliminate waste</li></li></ul><li>information systems<br /><ul><li>then became the POS (Point of Sale)
  18. 18. enhanced it further with EOB (Electronic Order Booking)</li></li></ul><li>ordering process<br />theory<br />experiment<br />verification<br />
  19. 19. quality control<br /><ul><li>makes sure that all products are fresh, delicious and trusted as “something you can be sure is all right”</li></li></ul><li>hygiene measures<br /><ul><li>can be equated to those in semiconductor plants</li></li></ul><li>next-to-zero stock<br /><ul><li>ability to accurately deliver the items to franchises on a regular basis </li></li></ul><li>CASE STUDY<br />

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