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Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
Don't Jump The Meme Shark
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Don't Jump The Meme Shark

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An exploration of how memes spread and decay, and how to avoid it.

An exploration of how memes spread and decay, and how to avoid it.

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  • 1. DON’T JUMP THE MEME SHARK LLOYD JOHNSON
  • 2. JUMPING THE SHARK = THE MOMENT WHEN A BRAND, DESIGN, OR CREATIVE EFFORT’S EVOLUTION LOSES THE ESSENTIAL QUALITIES THAT INITIALLY DEFINED ITS SUCCESS AND DECLINES, ULTIMATELY, INTO IRRELEVANCE Wikipedia, 2013
  • 3. VIZ: Wikipedia, 2013
  • 4. WE CAN BETTER UNDERSTAND HOW ARTIFACTS OFCULTURE ARE AT RISK OF IMPLODING BY LOOKING AT HOW THEY SPREAD
  • 5. DIFFUSION OF INNOVATIONA THEORY TO EXPLAIN HOW, WHY, AND HOW FAST IDEAS SPREAD THROUGH CULTURE
  • 6. ELEMENTS THAT INFLUENCE DIFFUSION: THE INNOVATION COMMUNICATIONS CHANNELS TIME THE SOCIAL SYSTEM Wikipedia, 2013
  • 7. AN INNOVATION’S STRAP ON INFLECTION POINT THE SKISTHE HOT ZONE Wikipedia, 2013
  • 8. THE INTERNET HAS COMPRESSED THE SPEED AT WHICH INNOVATIONS BOTH DIFFUSE AND DECAY
  • 9. LATENCY = TIME BETWEEN ASKING ACOMPUTER FOR SOMETHING AND GETTING IT Pcmag.com encyclopedia
  • 10. CULTURAL LATENCY = THE TIMEINTERVAL BETWEEN THE BIRTH OF A UNIT OF CULTURE AND YOUR NOTICING/USING/DISCARDING IT
  • 11. “AS COMMUNICATION TECHNOLOGIES BECOME FASTERAND MORE PERVASIVE, THE LATENCY OF CULTURE ISACTUALLY DECREASING....NOW WE HAVE MILLIONS OF EYES ALL CONNECTED TO AREAL-TIME MICRO BROADCAST MESSAGING PLATFORMVIA A MOBILE DEVICE THEY HAVE WITH THEM AT ALLTIMES, AND A SOCIAL EAGERNESS TO DEMONSTRATEPRIMACY.CULTURAL LATENCY IS NEARING ZERO, AT LEAST IN THEMORE CONNECTED PARTS OF THE WORLD.”-FARIS YAKOB “Cultural Latency,” fastcompany.com, Jul 1, 2009
  • 12. AS SHARING BECOMES MORE FRICTIONLESS, NEW UNITS OF CULTURE DECAY EVEN MORE RAPIDLY
  • 13. THE INTERNET MEME IS THE PRIME EXAMPLE OF THE HYPER-SPEED OF TODAY’S CULTURAL LATENCY
  • 14. THESE AREN’T YOUR FATHER’S MEMES
  • 15. “AN INTERNET MEME IS A PIECE OF CONTENT ORAN IDEA THATS PASSED FROM PERSON TOPERSON, CHANGING AND EVOLVING ALONG THEWAY. ” knowyourmeme.com/about
  • 16. A COUPLE OF EXAMPLES
  • 17. GIFS
  • 18. ALTHOUGH THE GIF IS A PACKAGE TO DELIVERCONTENT, IT HAS ITS OWN CULTURAL SUBSTANCE
  • 19. GIFS AREN’T NEW, BUT HAVE LIVED IN THE SHADOWS FOR A LONG TIME “Inside the GIF-Industrial Complex,”newrepublic.com, Feb 19, 2013
  • 20. ...AND THEN TUMBLR HAPPENED “Inside the GIF-Industrial Complex,”newrepublic.com, Feb 19, 2013
  • 21. BUT IS THIS WHAT’S DOING GIFS IN? (FRAME-GRAB GIFS) “Inside the GIF-Industrial Complex,”newrepublic.com, Feb 19, 2013
  • 22. OR IS IT THIS?
  • 23. MORE APPS ARE BEING MADE IN RESPONSE TO THEPOPULARITY OF GIFS BUT SOME GIF-INSPIRED APPS DON’T ACTUALLY MAKE GIFS “Inside the GIF-Industrial Complex,”newrepublic.com, Feb 19, 2013
  • 24. THE HARLEM SHAKE
  • 25. “Harlem Shake: Tracking a Meme over a Month,” bbc.co.uk, Mar 1, 2013
  • 26. “Harlem Shake: Tracking a Meme over a Month,” bbc.co.uk, Mar 1, 2013
  • 27. WORLDWIDE SEARCH PEAK: MARCH 2 Google Trends, Mar 13, 2013
  • 28. WHY WAS IT SO CONTAGIOUS? SHORT EASY TO REPLICATE CONSISTENT FORMATNETWORK STRENGTH OF EARLY OPINION LEADERS “Harlem Shake: Tracking a Meme over a Month,” bbc.co.uk, Mar 1, 2013
  • 29. THE PEOPLE GROW RESTLESS
  • 30. BUT THERE’S MORE TO IT THAN MEETS THE GAG-METER
  • 31. SUGGESTIONS TO KEEP THE PARTY GOING WITHOUTJUMPING THE MEME SHARK
  • 32. THINGS TO KEEP IN MIND ON THE INTERWEBS: “THE SHARK IS THE STAR” EMBRACE NEW TOOLS, BUT BE CONSISTENT DON’T TRY TO MANUFACTURE STICKINESS -- FACILITATE IT The Evolution of Shark Week, Pop Culture Leviathan, theatlantic.com, Aug 13, 2012
  • 33. @LLOYD2ND

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