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Seven Ways to Foster Your Creativity and Spark Innovation

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Creativity at Work presentation for ProductCamp Vancouver. If you would like a copy of this slide deck please contact Linda Naiman at www.creativityatwork.com

Creativity at Work presentation for ProductCamp Vancouver. If you would like a copy of this slide deck please contact Linda Naiman at www.creativityatwork.com

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  • 1. Seven Ways to Foster Your Creativity and Spark Innovation Presented by Linda Naiman Founder, Creativity at Work.com March 17, 2012© Linda Naiman CreativityatWork.com
  • 2. Creativity Defined Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don’t act on them, you are imaginative but not creative.” — Linda Naiman© Linda Naiman CreativityatWork.com
  • 3. Three Components of Creativity Expertise Creative-thinking Knowledge: Skills Technical, Degree of flexibility, Creativity procedural & imagination intellectual Motivation Intrinsic; Extrinsic; most influenced by tangible rewards work environments Source: T.M. Amabile, Harvard Business Review Oct. 98© Linda Naiman CreativityatWork.com
  • 4. Innovation Defined Business Org. Systems Model Structures Services/ Products Processes Brand exp“The design, invention, development, and/orimplementation of new or altered products, services,processes, systems, organizational structures, orbusiness models for the purpose of creating newvalue for customers and financial returns for thefirm.” (U.S. Commerce Dept.)© Linda Naiman CreativityatWork.com
  • 5. Creativity & Innovation require whole-brain thinkingKnowledge ImaginationExpertise Passion EmpathyActionTiming
  • 6. Whole-brainInnovationNot just function, but also …DESIGN.Not just argument, but also …STORY.Not just focus, but also … SYMPHONY(synthesis)Not just logic, but also … EMPATHY.Not just seriousness, but also … PLAY.Dan Pink, A Whole New Mind Linda Naiman, Creativity at Work
  • 7. Design-Thinking Model for Innovation 1. Define the challenge/opportunity affirmative and strategic topic(s) 10. Iterate 2. Gather data 9. Implement Audit / Benchmark Trends, observe, 8. Assess understand customer outcomes/refine Get feedback from users 3. Re-frame/ clarify challenge 7. Prototype/test idea Question assumptions Manage risk 4. Incubate. Access aesthetic 6. Critique/Evaluate/Refine Ideas ways of knowing. Feed your brain. using criteria ie Desirability, Timing, Feasibility Arts, science, culture. Sleep on it. 5. Ideate/ and Viability. illuminate Assemble co-creative group all departments involved in challenge. Use diverse stimuli for brainstorming. Be visual.© Linda Naiman CreativityatWork.com
  • 8. Seven Ways to Foster YourCreativity and Spark Innovation© Linda Naiman CreativityatWork.com
  • 9. 1. Ask Compelling Questions The seeds of change are planted in the very first questions we ask. —David Cooperrider© Linda Naiman CreativityatWork.com
  • 10. 2. Respond to ideas with Yes,and.. Once you have generated ideas -say 10-100, THEN you evaluate with Yes BUT... Use this technique when you want to generate ideas in the brainstorming phase of the innovation process to build on the ideas of others. Follow these guidelines for effective brainstorming: Eight reasons why brainstorming doesn’t work, and what you can do about it.© Linda Naiman CreativityatWork.com
  • 11. Listen for Brilliance in others “Force people to LISTEN to each other.” Miles Davis© Linda Naiman CreativityatWork.com
  • 12. 3. Challenge Assumptions It’ll never work... People would never... It’s not in the budget…© Linda Naiman CreativityatWork.com
  • 13. 4. Change Your Perspective Spielberg stood upside down on a hill overlooking LA and came up with the “look” for his movie.© Linda Naiman CreativityatWork.com
  • 14. 5. Feed your Brain If you stuff yourself full of poems, essays, plays, stories, novels, films, comic strips, magazines, music, you automatically explode every morning like old faithful. I have never had a dry spell in my life, mainly because I feed myself well, to the point of bursting. —Ray Bradbury© Linda Naiman CreativityatWork.com
  • 15. 6. Ask SCAMPER questions todesign and innovate • What can you Substitute? • What can you Combine? • What can you Adapt? • What can you Magnify/Modify? • What can you Put to other uses? • What can you Eliminate? • What can you Reverse/ Rearrange? (Source: Bob Eberle) Request a Scamper instructional info sheet via www.CreativityatWork.com© Linda Naiman CreativityatWork.com
  • 16. SCAMPER Examples© Linda Naiman CreativityatWork.com
  • 17. SCAMPER© Linda Naiman CreativityatWork.com
  • 18. 7. Prototype Make your ideas visible. “Effective prototyping may be the most valuable core competence an innovative organization can hope to have.” Think about It. Innovation = Reaction to the Prototype An early Ipod prototype —Michael Schrage, MIT© Linda Naiman CreativityatWork.com
  • 19. What sparkedyour creativity?What action willyou take to fosterinnovation? © Linda Naiman CreativityatWork.com
  • 20. Creativity at Work.com Please share. Consulting | Training | Coaching Creativity at Work IF you would like to learn more about Follow me developing creativity and innovation @lindanaiman capabilities in your organization, please contact: Join Creativity at Work on FaceBook Linda Naiman Creativityatwork.com Tel: +1 604-327-1565 Subscribe to the Creativity at Work newsletter Thank you!© Linda Naiman CreativityatWork.com