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Seven Ways to Foster Your Creativity and Spark Innovation


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Creativity at Work presentation for ProductCamp Vancouver. If you would like a copy of this slide deck please contact Linda Naiman at

Creativity at Work presentation for ProductCamp Vancouver. If you would like a copy of this slide deck please contact Linda Naiman at

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  • 1. Seven Ways to Foster Your Creativity and Spark Innovation Presented by Linda Naiman Founder, Creativity at March 17, 2012© Linda Naiman
  • 2. Creativity Defined Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don’t act on them, you are imaginative but not creative.” — Linda Naiman© Linda Naiman
  • 3. Three Components of Creativity Expertise Creative-thinking Knowledge: Skills Technical, Degree of flexibility, Creativity procedural & imagination intellectual Motivation Intrinsic; Extrinsic; most influenced by tangible rewards work environments Source: T.M. Amabile, Harvard Business Review Oct. 98© Linda Naiman
  • 4. Innovation Defined Business Org. Systems Model Structures Services/ Products Processes Brand exp“The design, invention, development, and/orimplementation of new or altered products, services,processes, systems, organizational structures, orbusiness models for the purpose of creating newvalue for customers and financial returns for thefirm.” (U.S. Commerce Dept.)© Linda Naiman
  • 5. Creativity & Innovation require whole-brain thinkingKnowledge ImaginationExpertise Passion EmpathyActionTiming
  • 6. Whole-brainInnovationNot just function, but also …DESIGN.Not just argument, but also …STORY.Not just focus, but also … SYMPHONY(synthesis)Not just logic, but also … EMPATHY.Not just seriousness, but also … PLAY.Dan Pink, A Whole New Mind Linda Naiman, Creativity at Work
  • 7. Design-Thinking Model for Innovation 1. Define the challenge/opportunity affirmative and strategic topic(s) 10. Iterate 2. Gather data 9. Implement Audit / Benchmark Trends, observe, 8. Assess understand customer outcomes/refine Get feedback from users 3. Re-frame/ clarify challenge 7. Prototype/test idea Question assumptions Manage risk 4. Incubate. Access aesthetic 6. Critique/Evaluate/Refine Ideas ways of knowing. Feed your brain. using criteria ie Desirability, Timing, Feasibility Arts, science, culture. Sleep on it. 5. Ideate/ and Viability. illuminate Assemble co-creative group all departments involved in challenge. Use diverse stimuli for brainstorming. Be visual.© Linda Naiman
  • 8. Seven Ways to Foster YourCreativity and Spark Innovation© Linda Naiman
  • 9. 1. Ask Compelling Questions The seeds of change are planted in the very first questions we ask. —David Cooperrider© Linda Naiman
  • 10. 2. Respond to ideas with Yes,and.. Once you have generated ideas -say 10-100, THEN you evaluate with Yes BUT... Use this technique when you want to generate ideas in the brainstorming phase of the innovation process to build on the ideas of others. Follow these guidelines for effective brainstorming: Eight reasons why brainstorming doesn’t work, and what you can do about it.© Linda Naiman
  • 11. Listen for Brilliance in others “Force people to LISTEN to each other.” Miles Davis© Linda Naiman
  • 12. 3. Challenge Assumptions It’ll never work... People would never... It’s not in the budget…© Linda Naiman
  • 13. 4. Change Your Perspective Spielberg stood upside down on a hill overlooking LA and came up with the “look” for his movie.© Linda Naiman
  • 14. 5. Feed your Brain If you stuff yourself full of poems, essays, plays, stories, novels, films, comic strips, magazines, music, you automatically explode every morning like old faithful. I have never had a dry spell in my life, mainly because I feed myself well, to the point of bursting. —Ray Bradbury© Linda Naiman
  • 15. 6. Ask SCAMPER questions todesign and innovate • What can you Substitute? • What can you Combine? • What can you Adapt? • What can you Magnify/Modify? • What can you Put to other uses? • What can you Eliminate? • What can you Reverse/ Rearrange? (Source: Bob Eberle) Request a Scamper instructional info sheet via© Linda Naiman
  • 16. SCAMPER Examples© Linda Naiman
  • 17. SCAMPER© Linda Naiman
  • 18. 7. Prototype Make your ideas visible. “Effective prototyping may be the most valuable core competence an innovative organization can hope to have.” Think about It. Innovation = Reaction to the Prototype An early Ipod prototype —Michael Schrage, MIT© Linda Naiman
  • 19. What sparkedyour creativity?What action willyou take to fosterinnovation? © Linda Naiman
  • 20. Creativity at Please share. Consulting | Training | Coaching Creativity at Work IF you would like to learn more about Follow me developing creativity and innovation @lindanaiman capabilities in your organization, please contact: Join Creativity at Work on FaceBook Linda Naiman Tel: +1 604-327-1565 Subscribe to the Creativity at Work newsletter Thank you!© Linda Naiman