Laura Merling, Stretta Group
<ul><li>The W’s </li></ul><ul><li>Discover Stuff </li></ul><ul><li>Show me the money </li></ul><ul><li>Dot the i’s and cro...
 
<ul><li>Why are we building an API? </li></ul><ul><ul><li>Increase Revenue, Innovation, Reduce Costs </li></ul></ul><ul><l...
 
<ul><li>What are your assets? </li></ul><ul><li>What service(s) do you provide? </li></ul><ul><li>What do your partners ne...
 
<ul><li>Pay Per Call </li></ul><ul><li>Flat Monthly Fee </li></ul><ul><li>Open Source Support Model </li></ul><ul><li>Ad S...
 
 
<ul><li>Who Owns Stuff </li></ul><ul><ul><li>Places to redistribute </li></ul></ul><ul><ul><li>What can be monetized </li>...
 
<ul><li>Increase affiliate traffic by 10% </li></ul><ul><li>Increase customer retention by 15% </li></ul><ul><li>Increase ...
 
<ul><li>The Tools </li></ul><ul><ul><li>Dev and Prod Keys </li></ul></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul>...
 
<ul><li>Listen, Listen, Listen </li></ul><ul><li>Give them fame and fortune </li></ul><ul><li>Keep everyone informed and e...
<ul><li>The W’s </li></ul><ul><li>Discover Stuff </li></ul><ul><li>Show me the money </li></ul><ul><li>Dot the i’s and cro...
Laura Merling [email_address] @magicmerl
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Seven Steps to API Success

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  • What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  • Why, Who, and What Why are you building an API? Increase Revenue, Drive Innovation, Reduce Cost of Business, Business Transparency Who do you think is your audience? Consumer, Developer, Supplier, Analyst What do you want to build platform (eBay, Facebook), distribution channel (BBY, NYTimes, Hoovers)
  • Why, Who, and What Why are you building an API? Increase Revenue, Drive Innovation, Reduce Cost of Business, Business Transparency Who do you think is your audience? Consumer, Developer, Supplier, Analyst What do you want to build platform (eBay, Facebook), distribution channel (BBY, NYTimes, Hoovers)
  • What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  • What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  • Do you need to make money on this? What about ad’s Traffic Revenue share Support
  • Do you need to make money on this? What about ad’s Traffic Revenue share Support
  • Data retention (regulated vs non-regulated) use of content Ability to include ads (ECD) US only access to content? ECD has license to include in an App Directory, and to use for advertising Rights to monitor API/use Commercial use (no rev share) User is limited to one development and one production API Key per person. User shall not perform or permit storage of ECD&apos;s data using the API unless it has received ECDs prior written approval. ECD reserves the right to limit the volume of inquiries placed at any time. Access to your Hoover&apos;s API development key is available for three months. Attribution and branding The default level is 250 calls per day in the development environment, but we review requests to adjust this limit on a case-by-case basis. One key only per application/service No limits; base increase in limit on traffic sending back to site or based on general user interaction
  • Can’t use to save a life…
  • What do you have?
  • What do you have?
  • What do you have?
  • What do you have?
  • What do you have?
  • What information assets do you have? Reviews, images, recipes, aggregate statistics What service(s) do you provide? What can’t you do now that you wish you could do? improve search on our site partners who want to buy our content add a product to the shopping cart w/o leaving the page create custom widgets What do your partners need from you? What parts of your business do you spend a lot of time and money on? Partner integration Custom feeds batch reports
  • Transcript of "Seven Steps to API Success"

    1. 1. Laura Merling, Stretta Group
    2. 2. <ul><li>The W’s </li></ul><ul><li>Discover Stuff </li></ul><ul><li>Show me the money </li></ul><ul><li>Dot the i’s and cross the t’s </li></ul><ul><li>Dancing in the endzone </li></ul><ul><li>Do it Yourself </li></ul><ul><li>Herd the Sheep (or is it cats) </li></ul>
    3. 4. <ul><li>Why are we building an API? </li></ul><ul><ul><li>Increase Revenue, Innovation, Reduce Costs </li></ul></ul><ul><li>Who is our API audience? </li></ul><ul><ul><li>Affiliate, Developer, Supplier </li></ul></ul><ul><li>What is the Goal? </li></ul><ul><ul><li>Platform for building/extending services on site (eBay model) or Create a distribution channel (BBY, NYTimes, Hoovers) </li></ul></ul>
    4. 6. <ul><li>What are your assets? </li></ul><ul><li>What service(s) do you provide? </li></ul><ul><li>What do your partners need from you? </li></ul><ul><li>Where do you spend a lot of resources? </li></ul><ul><li>What can’t you do? </li></ul>
    5. 8. <ul><li>Pay Per Call </li></ul><ul><li>Flat Monthly Fee </li></ul><ul><li>Open Source Support Model </li></ul><ul><li>Ad Supported </li></ul><ul><li>Rev Share </li></ul><ul><li>Licensed Partnerships </li></ul><ul><li>Free </li></ul>
    6. 11. <ul><li>Who Owns Stuff </li></ul><ul><ul><li>Places to redistribute </li></ul></ul><ul><ul><li>What can be monetized </li></ul></ul><ul><li>The Business Rules </li></ul><ul><ul><li>Commercial/Non Commercial </li></ul></ul><ul><ul><li>Permissible Use </li></ul></ul><ul><ul><li>Number of queries/Calls </li></ul></ul><ul><li>Other Terms and Conditions </li></ul><ul><ul><li>Number of Keys Per App/Developer </li></ul></ul><ul><ul><li>Data retention </li></ul></ul><ul><ul><li>Ability to include in directory </li></ul></ul><ul><ul><li>Ability to incorporate advertising/fees </li></ul></ul><ul><ul><li>Attribution/Branding </li></ul></ul>
    7. 13. <ul><li>Increase affiliate traffic by 10% </li></ul><ul><li>Increase customer retention by 15% </li></ul><ul><li>Increase user/consumer engagement by 12% </li></ul><ul><li>Reduce partner implementation costs by 30% </li></ul><ul><li>Increase the number of new tier 1 partners 10% </li></ul><ul><li>Increase the # of internal projects delivered by 20% </li></ul>
    8. 15. <ul><li>The Tools </li></ul><ul><ul><li>Dev and Prod Keys </li></ul></ul><ul><ul><li>Documentation </li></ul></ul><ul><ul><li>Sample Code </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Code Builder/Query Generator </li></ul></ul><ul><ul><li>Sandbox/Sample Data </li></ul></ul><ul><ul><li>Metrics </li></ul></ul>
    9. 17. <ul><li>Listen, Listen, Listen </li></ul><ul><li>Give them fame and fortune </li></ul><ul><li>Keep everyone informed and engaged </li></ul><ul><li>Define interesting challenges </li></ul><ul><li>Hang with your peeps </li></ul><ul><li>Keep it coming </li></ul>
    10. 18. <ul><li>The W’s </li></ul><ul><li>Discover Stuff </li></ul><ul><li>Show me the money </li></ul><ul><li>Dot the i’s and cross the t’s </li></ul><ul><li>Dancing in the end zone </li></ul><ul><li>Do it Yourself </li></ul><ul><li>Herd the Sheep (or is it cats) </li></ul>
    11. 19. Laura Merling [email_address] @magicmerl

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