University of Washington MCDMCOM585: Managing Your Web Presence October 31, 2012
HTML4 recommended by W3C (Web Consortium) in 1997 Considered a rough guide on many of the core features of HTML – but does not go far enough HTML5 was started in 2004 by the WHATWG (Web Hypertext Application Technology Working Group) Defines a single language called HTML that can be written in HTML syntax and XML syntac Defines detailed processing models to foster interoperable implementations Improves markup for documents Introduces markup and APIs for emerging idioms such as Web applications
Its not 1 big thing Includes the Mobile Web Native Mobile Web Hybrid Apps Instagram = native mobile app LinkedIn & Facebook = hybrid Tumblr = hybrid, mostly html5 Financial Times – html5 Kindle Cloud reader
Infographic: HTML vs Flash Gaming industry pro Flash; New developers pro HTML5 Greater browser support for Flash (99%), but HTML5 (50%)is growing – making consistent headway in adoption rates (IOS/Android 8%) Apple has embraced HTML5 as an open source web technology for OS and web-enabled devices Ongoing HTML and Hybrid are young and evolving; mobile browsers are rapidly improving
Distribution Native apps are distributed via app stores, controlled by the owners of the platforms HTML5 distributed via the rules of the open web, the link economy Monetization Native apps come with one-click purchase options built into mobile platforms HTML5 will be monetized via advertising because payments will be less user- friendly Platform power and network effects Developers have to conform with Apple’s rules Developers can cut Apple out of the loop with HTML5 reducing Apple’s platform Functionality Now, native apps do more than HTML5 apps HTML5 apps will get better
Most popular types of apps will be early adopters HTML5 is useful for media apps and access apps . Apps that display text, images and video and monetize via ads and subscriptions can be done more cheaply and effectively via HTML5 Increasing prevalence of “shell apps” (hyprid) will push things along HTML5 will improve, will be cheaper to produce = disrupter HTML5 comes from WC3 – which means the technology will evolve slowly
What is HTML5? http://en.wikipedia.org/wiki/HTML5 Differences from HTML4 http://dev.w3.org/html5/html4- differences/ Controversy http://www.pearltrees.com/#/N-u=1_844&N- p=5756620&N-s=1_679015&N-f=1_679015&N-fa=9820 Debate http://www.techrepublic.com/blog/webmaster/html5-vs-flash-the-state-of- the-debate/1556 Infographic http://venturebeat.files.wordpress.com/2012/01/html5vsflash3- e1328040556991.jpeg Ongoing http://blog.apigee.com/detail/html5_the_apps_the_frameworks _the_controversy_video_slides The next disruptive technology http://www.adobe.com/inspire/2012/02/html5-next-disruptive- technology.html The debate matters http://www.businessinsider.com/html5- vs-apps-why-the-debate-matters-and-who-will-win-2012-10
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