LLiSA Facebook Presentaion

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Facebook presentation by RLabs on the 2nd March 2011 at the 2nd annual LLiSA conference.

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LLiSA Facebook Presentaion

  1. 3. <ul><li>Facebook is: </li></ul><ul><ul><li>a social networking Web site </li></ul></ul><ul><ul><li>had the largest number of registered users among college-focused sites with over 30 million members worldwide </li></ul></ul><ul><ul><li>ranked between top 10–20 web sites </li></ul></ul>From Wikipedia
  2. 4. <ul><li>600 million active users </li></ul>
  3. 5. <ul><li>50% of our active users log on to Facebook in any given day. </li></ul>
  4. 6. <ul><li>More than 2 billion photos uploaded to the site each month. </li></ul>
  5. 7. <ul><li>More than 14 million videos uploaded each month. </li></ul>
  6. 8. <ul><li>More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week. </li></ul>
  7. 9. <ul><li>The fastest growing demographic is those 35 years old and older. </li></ul>
  8. 10. <ul><li>65 million active users currently accessing Facebook through their mobile devices. </li></ul>
  9. 11. <ul><li>People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users. </li></ul>
  10. 12. <ul><li>More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products. </li></ul>
  11. 13. <ul><li>Facebook is the largest social networking site , passing MySpace in 2008. </li></ul>
  12. 14. http://www.flickr.com/photos/skipnclick/2945026921/
  13. 20. <ul><li>Facebook provides great opportunities for everyone: </li></ul><ul><ul><li>It ’ s popular </li></ul></ul><ul><ul><li>It ’ s easy-to-use </li></ul></ul><ul><ul><li>We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.) </li></ul></ul>
  14. 21. <ul><li>lies in its ability to help people connect and stay connected . </li></ul>
  15. 22. <ul><ul><li>Add friends (Must have friends to connect, converse, learn and have fun). </li></ul></ul><ul><ul><li>Search Facebook for high school and college peers and by location. </li></ul></ul>
  16. 23. <ul><ul><li>Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts). </li></ul></ul><ul><ul><li>OR </li></ul></ul><ul><ul><li>Create from your individual account, making your account the page owner . </li></ul></ul>
  17. 27. <ul><ul><li>Those who follow a page are “ fans ”—not “friends”. </li></ul></ul><ul><ul><li>Page administrator does not see individuals ’ updates, only what they comment on your page updates or write on your wall . </li></ul></ul><ul><ul><li>Change settings for what areas of your page your fans can write on. </li></ul></ul><ul><ul><li>Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook. </li></ul></ul>
  18. 28. <ul><ul><li>Update to a page fairly frequently without annoying fans. </li></ul></ul><ul><ul><li>Page fans are most likely to be strong acquaintances, customers , and others with a strong feeling about your organization. </li></ul></ul>

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