Perceptual Mapping?
What is
   Perceptual Mapping?




               5
               1
               2
               3
               4
Perceptual Mapping?

Start with
Position on x-y graph
Perceptual Mapping?

                          classy
 Start with products
 Position on x-y graph



conservative         ...
Try other dimensions

                       wasteful




 small                             large




                   ...
Try other dimensions

                       Single




Youth                           Mature




                       ...
ask Barney. . .
ask Barney. . .
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mba570.spring09.perceptual.mapping

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Class perceptual mapping presentation

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  • Transcript of "mba570.spring09.perceptual.mapping"

    1. 1. Perceptual Mapping?
    2. 2. What is Perceptual Mapping? 5 1 2 3 4
    3. 3. Perceptual Mapping? Start with Position on x-y graph
    4. 4. Perceptual Mapping? classy Start with products Position on x-y graph conservative sporty practical
    5. 5. Try other dimensions wasteful small large fuel efficient
    6. 6. Try other dimensions Single Youth Mature Family
    7. 7. ask Barney. . .
    8. 8. ask Barney. . .
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