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Mkt571.Augsep09.3

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marketing 571 class presentation Summer/Fall 2009

marketing 571 class presentation Summer/Fall 2009

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Transcript

  • 1. Welcome Marketing 571, Class 3 August / July 2009 Lawrence Linn
  • 2. video
  • 3. Housekeeping • Classic Airlines • Field trip • Next week assignment
  • 4. Paper
  • 5. Paper or
  • 6. Presentation
  • 7. Concept Review
  • 8. Topic All about branding
  • 9. Pepsi re-branding video
  • 10. video Pepsi re-branding video
  • 11. HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN
  • 12. Topic Word of mouth, social media & remarkable marketing
  • 13. Toni
  • 14. Fabrege’ Organic Shampoo Ad, 1975
  • 15. video Fabrege’ Organic Shampoo Ad, 1975
  • 16. FOX News: Take Back the Beep, 8.16.2009
  • 17. video FOX News: Take Back the Beep, 8.16.2009
  • 18. video
  • 19. Seth Godin
  • 20. Seth Godin
  • 21. Seth Godin on standing out, TED Conference, July 2007
  • 22. video Seth Godin on standing out, TED Conference, July 2007
  • 23. Topic New Product Development
  • 24. video
  • 25. How Do New Products Get Developed? • Flash of Innovation • Structured development • Customer research
  • 26. quote The radio craze will die out in time - Thomas Edison Video won’t be around more than 6 months; people will soon get tired of staring at a plywood box - president of 20th century fox, 1946
  • 27. What is new?
  • 28. =;>3"7H383"79;B3<558"3553?76E3@K:"=<87"569=8"4<G"E63G"A9<BC?7"B3E3@<A=347" L0MN";8";4"34BD7<D34B"A9<?388"7H;7"B9;G8"<4"=;9>3764I:"34I6433964I:"=;4C5;?D 7C964I:";4B"<9I;46J;76<4;@"B3E3@<A=347"7H9<CIH<C7"7H3"A9<BC?7"B3E3@<A=347"?KD ?@31"" 5,4(6'10 3#'.,"%4 8,4%('6 9/&'.: 7'6(',,$ 01*+,/12,',$/%(#' *+,'%(-(./%(#' !""#$%&'(%) ! !"#$%&'()''*%+,$-.'/&0&1+23&4.'!$44&1' " $H3"0M"?K?@3"68"B3A6?73B"64"O6IC93"P";8";"5C443@1""$H3"5C443@"93A9383478" Hauser, John R. (2008), “Note on Product Development” 7H3"79;B676<4;@"E63G"7H;7"0M"A9<?33B8"64"87;I38";8"=;4K"6B3;8";93"G644<G3B";4B"
  • 29. Simplicity Sells
  • 30. video
  • 31. Milkshakes & Cake Mix
  • 32. Milkshakes & Cake Mix
  • 33. Milkshakes & Cake Mix
  • 34. New frontiers in product development
  • 35. interact New frontiers in product development
  • 36. How do you price products?
  • 37. Topic How do you price products?
  • 38. Supply, Demand & Elasticity
  • 39. Supply, Demand & Elasticity
  • 40. Price Discrimination
  • 41. • Research your group, then others (10 min) • Data dump to twitter – @mba570 • One person per group wiki organizer • http://start.email.phoenix.edu/ • login with upx ID • go to more -> sites -> looking for... • mkt571 research roundtable
  • 42. interact • Research your group, then others (10 min) • Data dump to twitter – @mba570 • One person per group wiki organizer • http://start.email.phoenix.edu/ • login with upx ID • go to more -> sites -> looking for... • mkt571 research roundtable