Mkt571.Augsep09.3

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marketing 571 class presentation Summer/Fall 2009

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  • Mkt571.Augsep09.3

    1. 1. Welcome Marketing 571, Class 3 August / July 2009 Lawrence Linn
    2. 2. video
    3. 3. Housekeeping • Classic Airlines • Field trip • Next week assignment
    4. 4. Paper
    5. 5. Paper or
    6. 6. Presentation
    7. 7. Concept Review
    8. 8. Topic All about branding
    9. 9. Pepsi re-branding video
    10. 10. video Pepsi re-branding video
    11. 11. HOW TO BRIDGE THE DISTANCE BETWEEN BUSINESS STRATEGY AND DESIGN
    12. 12. Topic Word of mouth, social media & remarkable marketing
    13. 13. Toni
    14. 14. Fabrege’ Organic Shampoo Ad, 1975
    15. 15. video Fabrege’ Organic Shampoo Ad, 1975
    16. 16. FOX News: Take Back the Beep, 8.16.2009
    17. 17. video FOX News: Take Back the Beep, 8.16.2009
    18. 18. video
    19. 19. Seth Godin
    20. 20. Seth Godin
    21. 21. Seth Godin on standing out, TED Conference, July 2007
    22. 22. video Seth Godin on standing out, TED Conference, July 2007
    23. 23. Topic New Product Development
    24. 24. video
    25. 25. How Do New Products Get Developed? • Flash of Innovation • Structured development • Customer research
    26. 26. quote The radio craze will die out in time - Thomas Edison Video won’t be around more than 6 months; people will soon get tired of staring at a plywood box - president of 20th century fox, 1946
    27. 27. What is new?
    28. 28. =;>3"7H383"79;B3<558"3553?76E3@K:"=<87"569=8"4<G"E63G"A9<BC?7"B3E3@<A=347" L0MN";8";4"34BD7<D34B"A9<?388"7H;7"B9;G8"<4"=;9>3764I:"34I6433964I:"=;4C5;?D 7C964I:";4B"<9I;46J;76<4;@"B3E3@<A=347"7H9<CIH<C7"7H3"A9<BC?7"B3E3@<A=347"?KD ?@31"" 5,4(6'10 3#'.,"%4 8,4%('6 9/&'.: 7'6(',,$ 01*+,/12,',$/%(#' *+,'%(-(./%(#' !""#$%&'(%) ! !"#$%&'()''*%+,$-.'/&0&1+23&4.'!$44&1' " $H3"0M"?K?@3"68"B3A6?73B"64"O6IC93"P";8";"5C443@1""$H3"5C443@"93A9383478" Hauser, John R. (2008), “Note on Product Development” 7H3"79;B676<4;@"E63G"7H;7"0M"A9<?33B8"64"87;I38";8"=;4K"6B3;8";93"G644<G3B";4B"
    29. 29. Simplicity Sells
    30. 30. video
    31. 31. Milkshakes & Cake Mix
    32. 32. Milkshakes & Cake Mix
    33. 33. Milkshakes & Cake Mix
    34. 34. New frontiers in product development
    35. 35. interact New frontiers in product development
    36. 36. How do you price products?
    37. 37. Topic How do you price products?
    38. 38. Supply, Demand & Elasticity
    39. 39. Supply, Demand & Elasticity
    40. 40. Price Discrimination
    41. 41. • Research your group, then others (10 min) • Data dump to twitter – @mba570 • One person per group wiki organizer • http://start.email.phoenix.edu/ • login with upx ID • go to more -> sites -> looking for... • mkt571 research roundtable
    42. 42. interact • Research your group, then others (10 min) • Data dump to twitter – @mba570 • One person per group wiki organizer • http://start.email.phoenix.edu/ • login with upx ID • go to more -> sites -> looking for... • mkt571 research roundtable

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