mkt.571 - Chef Gino Final Presentation

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    mkt.571 - Chef Gino Final Presentation - Presentation Transcript

    1. Project Gino final report
    2. Product Price Promo Place
    3. Product
    4. Product This is not the product
    5. Product This is not the product This is the product
    6. Product
    7. Product
    8. Product
    9. Product Price Promo Place
    10. Price
    11. Price
    12. Price $65
    13. Price
    14. Price • Publisher problem • Xlibris • Lulu • Blurb • Amazon / Booksurge
    15. Price • Publisher problem • Product problem • Xlibris • Too many pages • Lulu • Binding • Blurb • Pictures • Amazon / Booksurge • Recipes / pages
    16. Price
    17. Price • Consider short e-books
    18. Price • Consider short e-books • 10 recipes for $5
    19. Price • Consider short e-books • 10 recipes for $5 • Sell direct as PDF’s
    20. Product Price Promo Place
    21. Place
    22. Place Online direct
    23. Place Online direct Online distribution*
    24. Place Online direct Online distribution* Local
    25. Place Chains Independents Book stores
    26. Product Price Promo Place
    27. Promotion
    28. Promotion Cooking Demos Local
    29. Promotion Cooking Demos Local
    30. Promotion Online
    31. Promotion Online
    32. Promotion The new model
    33. Promotion The new model
    34. 250 million users
    35. 1,000,000,000 photos each month
    36. Promotion
    37. Promotion
    38. Promotion How do I keep up?
    39. Promotion Message discipline Blog F-Book Tweet Forum Goog Mon Tues Wed Thurs Fri Sat Sun
    40. Summar y
    41. Summar y • You are the product
    42. Summar y • You are the product • Make your book cheaper
    43. Summar y • You are the product • Make your book cheaper • Go where the customers are
    44. Summar y • You are the product • Make your book cheaper • Go where the customers are • Develop a method to your madness
    SlideShare Zeitgeist 2009

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    Final presentation of interactive class project for more

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