mba570.springsummer09.5

285 views

Published on

mba570.springsummer09.5

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
285
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

























































































































  • mba570.springsummer09.5

    1. 1. Topic DaVinci, Galileo, Tom Hanks & forecasting
    2. 2. If you can forecast accurately, you can make money
    3. 3. Topic assignment 4 examples
    4. 4. Sur vey results
    5. 5. Research: The 5 Steps
    6. 6. Research: The 5 Steps Problem Research Data Present Take Definition Plan Collection Findings Action
    7. 7. Problem Research Data Present Take Definition Plan Collection Findings Action
    8. 8. Problem Research Data Present Take Definition Plan Collection Findings Action How do I
    9. 9. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher?
    10. 10. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students
    11. 11. Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students 3. teach about survey design?
    12. 12. Problem Research Data Present Take Definition Plan Collection Findings Action
    13. 13. Problem Research Data Present Take Definition Plan Collection Findings Action Design
    14. 14. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey
    15. 15. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions
    16. 16. Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions 3. make it easy - email, web
    17. 17. Design
    18. 18. Design Try to avoid “middle of the road” questions
    19. 19. Design Try to avoid “middle of the road” questions Sometimes rankings work better
    20. 20. Design
    21. 21. Design Try to avoid “middle of the road” questions
    22. 22. Design Open questions can be hard to tabulate, but add richness and presentation value
    23. 23. Design “ For the love of God please stop playing the mini sirloin burgers song! “ But add richness and presentation value
    24. 24. 236 PORTER AND UMBACH Porter, Stephan (2006).Student survey response rates across institutions: why do they vary?. Research in Higher Education. 47, 8-15.
    25. 25. Problem Research Data Present Take Definition Plan Collection Findings Action
    26. 26. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 27% wave I wave II wave III
    27. 27. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 64% wave I wave II wave III
    28. 28. Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 3. Wave III - email guilt trip 81% wave I wave II wave III
    29. 29. 1. Self perception
    30. 30. 1. Self perception 2. Cognitive dissonance
    31. 31. 1. Self perception 2. Cognitive dissonance “time is running out”
    32. 32. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure
    33. 33. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment
    34. 34. 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment 5. Recall - easy, fast
    35. 35. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
    36. 36. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
    37. 37. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
    38. 38. Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
    39. 39. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3
    40. 40. Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3 videos tech demos lectures discussion games hands-on
    41. 41. Problem Research Data Present Take Definition Plan Collection Findings Action comments
    42. 42. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...please discuss next weeks paper content in advance “
    43. 43. Problem Research Data Present Take Definition Plan Collection Findings Action comments “ ...some of the assignments are somewhat vague...I would suggest a clearer syllabus “
    44. 44. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...I would like to see class move faster “
    45. 45. Problem Research Data Present Take Definition Plan Collection Findings Action comments “...people being more courteous - not holding side conversations that interrupt class “
    46. 46. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
    47. 47. Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
    48. 48. Problem Research Data Present Take Definition Plan Collection Findings Action
    49. 49. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “
    50. 50. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 1 lose 2 participation points
    51. 51. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 2 lose 4 participation points
    52. 52. Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 3 you’re out
    53. 53. Problem Research Data Present Take Definition Plan Collection Findings Action videos tech demos lectures discussion games hands-on More hands-on tech (starting tonight) and quiz games (also tonight)
    54. 54. questions?
    55. 55. Concept Review
    56. 56. Topic market segmentation
    57. 57. Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
    58. 58. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
    59. 59. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
    60. 60. Topic Perceptual mapping
    61. 61. Perceptual Mapping? Start with Position on x-y graph
    62. 62. Perceptual Mapping? Start with products classy Position on x-y graph conservative sporty practical
    63. 63. Try other dimensions wasteful small large fuel efficient
    64. 64. Try other dimensions Single Youth Mature Family
    65. 65. Topic Meaningful research
    66. 66. good quality Journal Articles BusinessWeek Fortune Forbes Trade Newspapers Wikipedia Web Sites hard to find easy to find Press Releases Blogs poor quality
    67. 67. http://uopmba.pbworks.com/ mbaspring@lawrencelinn.com mba570
    68. 68. Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.
    69. 69. Blaise Pascal, (1623-1662) Lettres provinciales.
    70. 70. quote “ I have only made this letter longer because I have not had the time to make it shorter “ Blaise Pascal, (1623-1662) Lettres provinciales.
    71. 71. research crowdsourcing post to @mba570+message
    72. 72. interact research crowdsourcing post to @mba570+message
    73. 73. discuss Good? Bad? good and bad?
    74. 74. Topic Creating compelling presentations

    ×