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mba570.springsummer09.4

mba570.springsummer09.4

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mba570.springsummer09.4 mba570.springsummer09.4 Presentation Transcript

  • Topic DaVinci, Galileo, Tom Hanks & forecasting
  • If you can forecast accurately, you can make money
  • Topic assignment 4 examples
  • Sur vey results
  • Research: The 5 Steps
  • Research: The 5 Steps Problem Research Data Present Take Definition Plan Collection Findings Action
  • Problem Research Data Present Take Definition Plan Collection Findings Action
  • Problem Research Data Present Take Definition Plan Collection Findings Action How do I
  • Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher?
  • Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students
  • Problem Research Data Present Take Definition Plan Collection Findings Action How do I 1. improve as a teacher? 2. customize the course to the students 3. teach about survey design?
  • Problem Research Data Present Take Definition Plan Collection Findings Action
  • Problem Research Data Present Take Definition Plan Collection Findings Action Design
  • Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey
  • Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions
  • Problem Research Data Present Take Definition Plan Collection Findings Action Design 1. use a familiar tool – survey monkey 2. keep it short - 3 questions 3. make it easy - email, web
  • Design
  • Design Try to avoid “middle of the road” questions
  • Design Try to avoid “middle of the road” questions Sometimes rankings work better
  • Design
  • Design Try to avoid “middle of the road” questions
  • Design Open questions can be hard to tabulate, but add richness and presentation value
  • Design “ For the love of God please stop playing the mini sirloin burgers song! “ But add richness and presentation value
  • 236 PORTER AND UMBACH Porter, Stephan (2006).Student survey response rates across institutions: why do they vary?. Research in Higher Education. 47, 8-15.
  • Problem Research Data Present Take Definition Plan Collection Findings Action
  • Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 27% wave I wave II wave III
  • Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 64% wave I wave II wave III
  • Problem Research Data Present Take Definition Plan Collection Findings Action 1. Wave I - email survey 2. Wave II - add grade note & web links 3. Wave III - email guilt trip 81% wave I wave II wave III
  • 1. Self perception
  • 1. Self perception 2. Cognitive dissonance
  • 1. Self perception 2. Cognitive dissonance “time is running out”
  • 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure
  • 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment
  • 1. Self perception 2. Cognitive dissonance “time is running out” 3. Peer pressure 4. Commitment 5. Recall - easy, fast
  • Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
  • Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
  • Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4
  • Problem Research Data Present Take Definition Plan Collection Findings Action satisfaction mean 3.54 / 4 feedback content pace planning worth it
  • Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3
  • Problem Research Data Present Take Definition Plan Collection Findings Action desires mean 2.3 / 3 videos tech demos lectures discussion games hands-on
  • Problem Research Data Present Take Definition Plan Collection Findings Action comments
  • Problem Research Data Present Take Definition Plan Collection Findings Action comments “...please discuss next weeks paper content in advance “
  • Problem Research Data Present Take Definition Plan Collection Findings Action comments “ ...some of the assignments are somewhat vague...I would suggest a clearer syllabus “
  • Problem Research Data Present Take Definition Plan Collection Findings Action comments “...I would like to see class move faster “
  • Problem Research Data Present Take Definition Plan Collection Findings Action comments “...people being more courteous - not holding side conversations that interrupt class “
  • Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
  • Problem Research Data Present Take Definition Plan Collection Findings Action “ feedback ...some of the assignments are content somewhat vague......please pace discuss next weeks paper planning “ content in advance worth it Give more feedback faster and more guidance for future assignments ( help sessions after every class )
  • Problem Research Data Present Take Definition Plan Collection Findings Action
  • Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “
  • Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 1 lose 2 participation points
  • Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 2 lose 4 participation points
  • Problem Research Data Present Take Definition Plan Collection Findings Action “...people being more courteous - not holding side conversations that interrupt class “ Three strikes law starts tonight strike 3 you’re out
  • Problem Research Data Present Take Definition Plan Collection Findings Action videos tech demos lectures discussion games hands-on More hands-on tech (starting tonight) and quiz games (also tonight)
  • questions?
  • Concept Review
  • Topic market segmentation
  • Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
  • Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
  • Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
  • Topic Perceptual mapping
  • Perceptual Mapping? Start with Position on x-y graph
  • Perceptual Mapping? Start with products classy Position on x-y graph conservative sporty practical
  • Try other dimensions wasteful small large fuel efficient
  • Try other dimensions Single Youth Mature Family
  • Topic Meaningful research
  • good quality Journal Articles BusinessWeek Fortune Forbes Trade Newspapers Wikipedia Web Sites hard to find easy to find Press Releases Blogs poor quality
  • http://uopmba.pbworks.com/ mbaspring@lawrencelinn.com mba570
  • Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.
  • Blaise Pascal, (1623-1662) Lettres provinciales.
  • quote “ I have only made this letter longer because I have not had the time to make it shorter “ Blaise Pascal, (1623-1662) Lettres provinciales.
  • research crowdsourcing post to @mba570+message
  • interact research crowdsourcing post to @mba570+message
  • discuss Good? Bad? good and bad?
  • Topic Creating compelling presentations