Mba5706.Springsummer09.6

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Mba570.Springsummer09.6

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Mba5706.Springsummer09.6

  1. 1. Welcome
  2. 2. Marketing in the News
  3. 3. What’s a brand worth?
  4. 4. $100,000,000?
  5. 5. Will it work? • Ask Jeeves • or ask Yahoo • Google brand overpowers functionality
  6. 6. Why Marketing?
  7. 7. Practical Tips Lawrence Linn Productions
  8. 8. Be Nice to Secretaries Lawrence Linn Productions
  9. 9. Inverse Ass Kissing Rule Lawrence Linn Productions
  10. 10. Plan Your Victories Lawrence Linn Productions
  11. 11. Be Good When People Are Watching Lawrence Linn Productions
  12. 12. Borrow Good Ideas Lawrence Linn Productions
  13. 13. Steal. Steal. Steal. Lawrence Linn Productions
  14. 14. Share Credit, Own Blame Lawrence Linn Productions
  15. 15. Trust Matters Lawrence Linn Productions
  16. 16. Bear in mind that brains and learning, like muscle and physical skill, are articles of commerce. They are bought and sold. You can hire them by the year or by the hour. The only thing in the world not for sale is character . - Antonin Scalia
  17. 17. quote Bear in mind that brains and learning, like muscle and physical skill, are articles of commerce. They are bought and sold. You can hire them by the year or by the hour. The only thing in the world not for sale is character . - Antonin Scalia
  18. 18. Always Network Lawrence Linn Productions
  19. 19. llinn@tak5.com Lawrence Linn Productions
  20. 20. www.lawrencelinn.com Lawrence Linn Productions
  21. 21. SEOCS Sur vey • Comments are read • They have an impact • Helps the university • Helps you
  22. 22. Online Evaluations
  23. 23. http://education.lawrencelinn.com
  24. 24. ’’ Le mieux est l'ennemi du bien ’’ - Voltaire, 1772

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