Welcome
What’s a brand worth?
$100,000,000?
Will it work?


• Ask Jeeves
• or ask Yahoo
• Google brand
  overpowers
  functionality
Why Marketing?
Practical Tips


                 Lawrence Linn
                   Productions
Be Nice to Secretaries


                   Lawrence Linn
                     Productions
Inverse Ass Kissing Rule


                     Lawrence Linn
                       Productions
Plan Your Victories


                  Lawrence Linn
                    Productions
Be Good When People
    Are Watching


                Lawrence Linn
                  Productions
Borrow Good Ideas


                Lawrence Linn
                  Productions
Steal. Steal. Steal.


                       Lawrence Linn
                         Productions
Share Credit, Own Blame


                   Lawrence Linn
                     Productions
Trust Matters


                Lawrence Linn
                  Productions
Bear in mind that brains and learning, like
  muscle and physical skill, are articles of
commerce. They are bought and sol...
quote
 Bear in mind that brains and learning, like
  muscle and physical skill, are articles of
commerce. They are bought ...
Always Network


                 Lawrence Linn
                   Productions
llinn@tak5.com


                 Lawrence Linn
                   Productions
www.lawrencelinn.com


                 Lawrence Linn
                   Productions
SEOCS Sur vey

     • Comments are read
     • They have an impact
     • Helps the university
     • Helps you
Online Evaluations
http://education.lawrencelinn.com
’’   Le mieux est l'ennemi du bien


                                          ’’
                       - Voltaire, 1772
Mba5706.Springsummer09.6
Mba5706.Springsummer09.6
Mba5706.Springsummer09.6
Mba5706.Springsummer09.6
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Mba5706.Springsummer09.6

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Mba570.Springsummer09.6

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Transcript of "Mba5706.Springsummer09.6"

  1. 1. Welcome
  2. 2. Marketing in the News
  3. 3. What’s a brand worth?
  4. 4. $100,000,000?
  5. 5. Will it work? • Ask Jeeves • or ask Yahoo • Google brand overpowers functionality
  6. 6. Why Marketing?
  7. 7. Practical Tips Lawrence Linn Productions
  8. 8. Be Nice to Secretaries Lawrence Linn Productions
  9. 9. Inverse Ass Kissing Rule Lawrence Linn Productions
  10. 10. Plan Your Victories Lawrence Linn Productions
  11. 11. Be Good When People Are Watching Lawrence Linn Productions
  12. 12. Borrow Good Ideas Lawrence Linn Productions
  13. 13. Steal. Steal. Steal. Lawrence Linn Productions
  14. 14. Share Credit, Own Blame Lawrence Linn Productions
  15. 15. Trust Matters Lawrence Linn Productions
  16. 16. Bear in mind that brains and learning, like muscle and physical skill, are articles of commerce. They are bought and sold. You can hire them by the year or by the hour. The only thing in the world not for sale is character . - Antonin Scalia
  17. 17. quote Bear in mind that brains and learning, like muscle and physical skill, are articles of commerce. They are bought and sold. You can hire them by the year or by the hour. The only thing in the world not for sale is character . - Antonin Scalia
  18. 18. Always Network Lawrence Linn Productions
  19. 19. llinn@tak5.com Lawrence Linn Productions
  20. 20. www.lawrencelinn.com Lawrence Linn Productions
  21. 21. SEOCS Sur vey • Comments are read • They have an impact • Helps the university • Helps you
  22. 22. Online Evaluations
  23. 23. http://education.lawrencelinn.com
  24. 24. ’’ Le mieux est l'ennemi du bien ’’ - Voltaire, 1772

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