mba570.marapr09.class6

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MBA570 Class 6 Presentation

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mba570.marapr09.class6

  1. 1. + MBA/570 Sustainable Customer Relationships November / December 2008
  2. 2. + Agenda Housekeeping  Pepsi challenge  Classic Airlines Presentations  Classic Airlines Discussion  Name that tune  Class review  MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS NOV / DEC 2008
  3. 3. + Housekeeping Week 5 Papers  Week 6 Papers – email or hard copy  llinn@email.phoenix.edu  See CRM in action  www.salesforce.com/demos  MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS NOV / DEC 2008
  4. 4. The Pepsi Challenge
  5. 5. + The Pepsi Challenge If people like the taste of Pepsi better, why do they  drink Coke? If people like Dunkin’ Donuts coffee better why do  they drink Starbucks?
  6. 6. +
  7. 7. + The Pepsi Challenge fMRI Give us a clue  When people know the  brand they are drinking, they prefer Coca Cola Impact shown in the pre-  frontal cortex
  8. 8. Presentations
  9. 9. Classic Airlines Problem Solution Discussion
  10. 10. Name That Tune
  11. 11. Comprehensive Class Review: Week 1
  12. 12. +
  13. 13. Bear in mind that brains and learning, like muscle and physical skill, are articles of commerce. They are bought and sold. You can hire them by the year or by the hour. The only thing in the world not for sale is character. - Antonin Scalia
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