Bus475.Nov09.2

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Business 475 - INTEGRATED BUSINESS TOPICS

Class 2: INTERNAL AND EXTERNAL ENVIRONMENT

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  • Talk about marketing channels, the long tail and lessons learned at Best Buy
  • “father or modern advertising” Visionary - One Price, Goods returnable

    Turned railroad depot into large department store

    Free healthcare / education / fitness / pension / profit sharing

    - half advertising is wasted
  • Conflict between owners and managers
    Wall street – outsize risks
  • Milton Friedman
  • Bus475.Nov09.2

    1. 1. Welcome
    2. 2. Agenda
    3. 3. Agenda Review of class 1
    4. 4. Agenda Review of class 1 Ethics & social responsibility
    5. 5. Agenda Review of class 1 Ethics & social responsibility Novastan exercise
    6. 6. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video
    7. 7. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT)
    8. 8. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise
    9. 9. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise External analysis (Porter 5 forces)
    10. 10. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise External analysis (Porter 5 forces) Exercise: using the 5 forces
    11. 11. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise External analysis (Porter 5 forces) Exercise: using the 5 forces Next week
    12. 12. Final exam hint: all questions taken from reading, pegged to class objectives
    13. 13. Questions before we begin?
    14. 14. Concept Review
    15. 15. 1 Introduction to Strategic Management
    16. 16. 2 Internal and External Environment
    17. 17. Strategic Management
    18. 18. “A strategy delineates a territory in which a company seeks to be unique.” michael porter
    19. 19. technology scale we’re CHEAP sam walton logistics bargaining
    20. 20. healthcare CHANGE close gitmo torture
    21. 21. tracking we’re FAST training hub & spoke fred smith
    22. 22. Mission, Vision & Values Statements
    23. 23. “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth”
    24. 24. Ethics & Social Responsibility
    25. 25. Economic We need to make money
    26. 26. Economic We need to make money Legal Without breaking the law
    27. 27. Economic We need to make money Legal Without breaking the law Ethical ...or breaking our values
    28. 28. Economic We need to make money Legal Without breaking the law Ethical ...or breaking our values Discretionary and maybe do some good stuff
    29. 29. What are business ethics?
    30. 30. Do business ethics vary by country & culture?
    31. 31. Casablanca Cruise Lines
    32. 32. Casablanca Cruises • Bought two used Ocean Liners • Retrofitting for luxury playground • Active seniors
    33. 33. A slight problem. . . • Ships have Asbestos • Must be removed • Costs $100M in United States • Costs $20M in Novastan • You have to do it for less than $30M
    34. 34. Novastan Health Regulations • Workers must have gloves, overalls, masks, boots respirators • U.S. there are respirators, negative airflow control, much more sophistication
    35. 35. Decision has been made • Moving ahead with project • Abiding by Novastani regulations • plus a little more
    36. 36. Are they wearing the masks? • Talking to on-site project manager • Men are not wearing masks • What do you do?
    37. 37. Disclosure • Bleeding heart magazine • Photos of Novastan job site • No masks, 14 year old workers
    38. 38. What was the point of that?
    39. 39. Internal Analyses
    40. 40. Resource based view of the firm
    41. 41. Firms differ in fundamental ways because each firm possesses a unique “bundle” of resources – tangible and intangible assets and organizational capabilities to make use of those assets
    42. 42. Tangible Assets Intangible Assets Organizational Capabilities Hampton Inn’s Budweiser’s brand Dell Computer’s reservation system name customer service Ford Motor’s cash Dell Computer’s Wal-mart’s purchasing reserves reputation and inbound logistics 3M’s patents Nike’s advertising with Sony’s product LeBron James development process Georgia Pacific’s land Katie Couric as NBC’s Coke’s global holdings “Today” host distribution coordination
    43. 43. Core competencies
    44. 44. Value Chain Analysis
    45. 45. SWOT(T) Analysis
    46. 46. SWOT Strengths Weaknesses Opportunities Threats
    47. 47. SWOT Analysis Numerous environmental opportunities Cell 3: Cell 1: Supports a Supports an turnaround-oriented aggressive Critical strategy strategy Substantial Internal Internal Strengths Weaknesses Cell 4: Cell 2: Supports a defensive Supports a strategy diversification strategy Major environmental threats
    48. 48. SWOTT Exercise Develop two slides (or use white board) Slide 1: Company description Slide II: SWOT chart Slide III: SWOT analysis
    49. 49. External environment
    50. 50. Social Economic Technology Competitive Regulatory
    51. 51. TECHNOLOGICAL OBSOLESCENCE
    52. 52. TECHNOLOGICAL OBSOLESCENCE
    53. 53. RE GU LATORY FORCES
    54. 54. RE GU LATORY FORCES
    55. 55. RE GU LATORY FORCES
    56. 56. What are entry barriers?
    57. 57. 5 Forces framewor k
    58. 58. Globalization
    59. 59. Exercise: Patagonia
    60. 60. Read: Strategy in Action: It’s Not Easy Being Green: Patagonia Exhibit Chapter 3, figure 3-6 Group 1: External environment Group 1I: Internal environment
    61. 61. Assignments
    62. 62. Week 3 Individual Assignment: SWOTT Analysis Paper and Table 5
    63. 63. Week 3 Individual Assignment: SWOTT Analysis Paper and Table 5 Learning Team Assignment: Considerations of a Strategic Plan List 2 Learning Team Assignment: Functional Area Interrelationships 10
    64. 64. Walmart, Part I
    65. 65. Questions • How could rubbermaid have reacted faster? • Could they survive in the U.S.? • Which stakeholders love Walmart, which hate it?
    66. 66. Walmart, Part II - Globalization
    67. 67. Questions • What drove Walmart’s globalization? • “Walmart and China are a joint venture” • good, bad or indifferent?
    68. 68. Walmart, Part III
    69. 69. Concept Review
    70. 70. October / November 2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
    71. 71. October / November 2009 Marketing 571 Chapter two “The reptile brain” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
    72. 72. October / November 2009 Marketing 571 Chapter three “Be Remarkable” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Seth Godin 25 26
    73. 73. October / November 2009 Marketing 571 Chapter four “The Long Tail” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Chris Anderson 38 39
    74. 74. October / November 2009 Marketing 571 Chapter five “Advertising is wasteful” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p John Wanamaker 49 50
    75. 75. October / November 2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
    76. 76. October / November 2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
    77. 77. October / November 2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus relations public est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
    78. 78. October / November 2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus relations public est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ethics ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
    79. 79. Organizational structure, culture, and purpose
    80. 80. The basic corporate structure Board & CEO
    81. 81. The basic corporate structure Board & CEO Human R&D Finance Marketing Operations Resources
    82. 82. The centralized multi-business structure Board & CEO R&D Finance Marketing Operations Human Resources
    83. 83. The centralized multi-business structure Board & CEO R&D Business Unit Business Unit Business Unit Business Unit Finance Marketing Operations Human Resources
    84. 84. The de-centralized multi-business structure Board & CEO Business Unit Business Unit Business Unit Business Unit Business Unit R&D R&D R&D R&D R&D Finance Finance Finance Finance Finance Marketing Marketing Marketing Marketing Marketing Operations Operations Operations Operations Operations Human Human Human Human Human Resources Resources Resources Resources Resources
    85. 85. Centralized v. De-centralized
    86. 86. Agency theory
    87. 87. Stakeholders
    88. 88. Assignments
    89. 89. Week 2 Individual Assignment: Conceptualizing a Business 5 Write a 1,050-1,400-word paper in which you explain the importance of your selected business’ vision, mission, and values in determining your strategic direction.
    90. 90. Week 2 Individual Assignment: Conceptualizing a Business 5 Individual Assignment: Value Alignment 10 Select an existing organization with which you are familiar that is different than the one you used for the “Conceptualizing a Business” paper. • Write a 700-1,050-word paper in which you analyze the individual values and the organization’s values as reflected by the organizations plans and actions
    91. 91. Week 2 Individual Assignment: Conceptualizing a Business 5 Individual Assignment: Value Alignment 10 Learning Team Assignment: Business Selection Discussion 2 Discuss with your Learning Team your selected business from the Week One assignment, Importance of Strategic Planning and Management in the Business Environment Paper. In this discussion, share your ideas about what your business is and what you hope it will become.
    92. 92. Week 2 Individual Assignment: Conceptualizing a Business 5 Individual Assignment: Value Alignment 10 Learning Team Assignment: Business Selection Discussion 2 Business selection discussion Use your forums One thread per person/business Contribute at least one post per person Summarize your thread
    93. 93. Next Week
    94. 94. SWOTT Analysis Environmental scanning

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