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2010 06-university home site
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2010 06-university home site

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University home site has to be web design masterpiece. At the same time it serves prospective students, current students, alumni network, donors, companies and staff.

University home site has to be web design masterpiece. At the same time it serves prospective students, current students, alumni network, donors, companies and staff.

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2010 06-university home site Presentation Transcript

  • 1. UNIVERSITY HOME SITE ”Our focus should be not on emerging techonologies but on emerging cultural practices.” - Henry Jenkins, professor, Massachusetts Institute of Techonlogy MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 2. BACKGROUND Lasse Leponiemi, Business Leader Mediatalo Opiskelupaikka Oy lasse.leponiemi@opiskelupaikka.fi 040 7711 123 IR Visual Works Oy advisor of the board Web Analytics Association Finland member of the national board Teemu Halminen, Business development Mediatalo Opiskelupaikka Oy teemu.halminen@opiskelupaikka.fi 040 480 8080 MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 3. REFERENCES MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 4. THE MEANING • 88% use internet to find information about products and services (Tilastokeskus 2008, Internetin käyttötarkoitukset keväällä 2008, ONLINE 21.7.2009) • UNIVERSITY´S REASONS 1. Student recruiment 2. Opportunities for donations 3. Staff and student services • Business can be increased in two ways 1. More potential customers on the site 2. To increase the conversation rate (Jackson, Cult of Analytics, 2009, 99-102) MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 5. WEB BENEFITS - resource savings in customer service - the location is not relevant - easier to reach bigger clientel (Ekman-Sarkki, 2006, 5-6) MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 6. Organisation that utilises the internet should remember: -goals for the webservice -conversion to sales -leads -customer information -contacts -how to measure these -the role of website in sale MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 7. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 8. THEORY LEVEL: Strategy of Giving (Leinonen 2008) • Optimal behaviour 1 Visitor takes KPI action 2 Visitor takes part in conversation, sends a testimonial etc. 3 Visitor wants to pay for additional services. 4 Visitor comes across the offerings of partner companies. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 9. MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 10. LANDSCAPE RESULT MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 11. EXPANDING THE CONSEPT OF A CUSTOMER - can a customer be a member of a community? - teh difference of network vs. community? - who belong to contact groups? BEFORE CUSTOMER PROSESS CHOOSING HOLDING How different groups benefit? MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi
  • 12. Sharing your testimonials, references and content to web is vital for your success (Lietsala, 2008, 173-182) MEDIATALO OPISKELUPAIKKA OY | info@opiskelupaikka.fi | www.opiskelupaikka.fi