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WRI Social Media Update 090701
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WRI Social Media Update 090701

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A short presentation updating WRI staff with information on social media strategy and current metrics.

A short presentation updating WRI staff with information on social media strategy and current metrics.


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  • 1. Social Media Update Laura Lee Dooley World Resources Institute July 1, 2009
  • 2. Partner/Donor ip Ambassador/Evangelist ionsh Word of Mouth Relat Repeat Visitor Information Seeker Goal of online communications
  • 3. Creating Buzz with ADVOCATES
  • 4. Good
  • 5. Better
  • 6. Even Better
  • 7. Best
  • 8. twitter.com/worldresources
  • 9. Website Followers Google Friendfeed Reader Facebook Twitter LinkedIn Digg Other Facebook WRI Profiles LinkedIn Follower Email Networks Actively participating in the conversation
  • 10. Google Reader Twitter Facebook LinkedIn Digg Delicious Conversations through many channels
  • 11. Lessons Learned • Seek first to understand • Conversation – NOT marketing • Invest time and effort • Offline and online reputations linked • WRI values in practice – Respect, innovation, independence, integrity, urgency • Measure, measure, measure