WRI Social Media Update 090701

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Social Media Update Laura Lee Dooley World Resources Institute July 1, 2009
Partner/Donor ip Ambassador/Evangelist ionsh Word of Mouth Relat Repeat Visitor Information Seeker Goal of online communications
Creating Buzz with ADVOCATES
Good
Better
Even Better
Best
twitter.com/worldresources
Website Followers Google Friendfeed Reader Facebook Twitter LinkedIn Digg Other Facebook WRI Profiles LinkedIn Follower Email Networks Actively participating in the conversation
Google Reader Twitter Facebook LinkedIn Digg Delicious Conversations through many channels
Lessons Learned • Seek first to understand • Conversation – NOT marketing • Invest time and effort • Offline and online reputations linked • WRI values in practice – Respect, innovation, independence, integrity, urgency • Measure, measure, measure