Why Twitter Matters

Why Twitter Matters Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Followers, Friends and Fans: Expanding Your Online Community

www.wri.org

delicious tags for World Resources Institute

twitter.com/worldresources

initial idea for twitter (stat.us)

twitter co-founders @jack @biz @ev

twitter is a microblog

422% August 2007 – August 2008 twitter traffic 2.3 million unique U.S. visitors

Twitter Traffic Worldwide February 2008

140 characters The habit and skill of revising for brevity and clarity is one of the secrets to good writing. - @mike_elgan microblogging easier than blogging

. . . first alert and news source . . .

. . . platform for timely action . . .

REASON 1:
Be part of the conversation or be invisible

Don’t see the purpose of twitter Twitter isn’t the way we do business Twitter is a time waster Twitter is too much fun, get back to work Twitter is not our audience http://www.flickr.com/photos/jeannab/2546668884/ excuses, excuses, excuses

your website

companies = agencies = organizations

building and tearing down walls online

Remember the information superhighway? Welcome to twitter …

Peter Cho ambient awareness … and presence

Current Listening Posts http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg … organizing online conversations …

REASON 2:
Build tangible community and shape conversation

Post ratio - 1:12 (1=you, 12=them)

Followers: following, followers, mutual

manage 2 twitter accounts in 2 browsers

#emetrics Some tools for listening search.twitter.com tweetbeep.com twist.flaptor.com twemes.com www.tweetdeck.com

Some tools to find others search.twitter.com www.twellow.com www.chrisfinke.com/twitslikeme www.socialbrandindex.com twitter.com

REASON 3:
Measure with purpose in mind

AUTHORITY: Followers, frequency, @replies

FOLLOWERS DATA
Twittername
Real name
Location
URL
Biosketch
Tweet Type
Follower/Mutual
Date Followed
Time Followed
Blog feed (listen)
Blog contact info

Some tools for measuring reach tweetburner.com www.lessfriends.com www.twittercounter.com www.twinfluence.com

Source: www.tweetburner.com

Some tools for measuring performance www.xefer.com/twitter/ twitter.grader.com

REASON 4:
Twitter is a conversation

Integration with SMS (Texting)

Be part of the conversation or be invisible
Build tangible community and shape conversation
Measure with purpose in mind
Twitter is a conversation

ENDNOTE:
Failwhale doesn’t mean failure

October 16, 2008 Jack Dorsey to step into the role of Chairman and Evan Williams to become CEO

delicious.com/lldoolj2/emetrics2008-S04 delicious.com/tag/twitter

http://beth.typepad.com	933
http://socialmedia-listening.wikispaces.com	296
http://dooleyonline.typepad.com	65
http://www.careerintelligence.com	34
http://www.slideshare.net	6
http://static.slideshare.net	4
http://grosseck.blogspot.com	4
http://webcache.googleusercontent.com	1
http://ricetopher.tumblr.com	1
http://www.mefeedia.com	1
http://social-media-lab.wikispaces.com	1
http://74.125.153.132	1
http://www.workfraser.ca	1
http://mctc-graphicdesign.blogspot.com	1
http://www.cirip.ro	1
http://translate.googleusercontent.com	1

Why Twitter Matters

by LauraLee Dooley on Oct 07, 2008

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Why Twitter Matters — Presentation Transcript