Why Twitter Matters

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

more share options
Embed For WordPress.com

Without related presentations

8 comments

Comments 1 - 8 of 8 previous next Post a comment

+ Rachel Beer 2 years ago
Great presentation, thanks for sharing
+ Jonathon Colman 2 years ago
Great work, Laura! I loved watching you give this presentation in person and I really learned a lot from it! Many thanks for being so smart and sharing your brains with the rest of us! :)
+ kanter 2 years ago
excellent presentation
+ Britt Watwood 2 years ago
Very nice presentation - looks like you read Presentation Zen!
+ David Thomson 2 years ago
Superb - thanks for sharing!
+ Pat Kitano 2 years ago
great preso, you understand twitter very well..
+ LauraLee Dooley 2 years ago
Thanks! It was fun to put together -- I’m a big twitter fan!
+ Danielle Brigida 2 years ago
Incredible presentation! I love it. Absolutely awesome.

Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.

27 Favorites & 7 Groups

drjoke favorited this 1 week ago
F Nagai favorited this 4 weeks ago
Adri Munier at a3m, favorited this 5 months ago
Tags twitter
devoncadams, Educator at Mesa Community College, favorited this 5 months ago
Howard Lake, Publisher of fundraising.co.uk at Fundraising UK Ltd, favorited this 6 months ago
Tags twitter socialmedia nonprofit nptech
Marc Pitman, Coach & Agent of Inspiration at FundraisingCoach.com, favorited this 7 months ago
mbjorn favorited this 8 months ago
Tags twitter
LaDonna Coy, Prevention/Virtual Learning Specialist at Learning for Change, Inc., favorited this 8 months ago
Tags twitter metrics measures community friends fans followers
Marnie Webb, geeky about community and social change favorited this 8 months ago
philtsip favorited this 8 months ago
Bobbi Newman, Digital Branch Manager at Chattahoochee Valley Libraries, favorited this 8 months ago
Impact_Penn favorited this 8 months ago
Tags twitter
Juan Quemada, professor at Universidad politecnica de Madrid, favorited this 8 months ago
codenamemax favorited this 8 months ago
whoisrtp favorited this 9 months ago

Why Twitter Matters - Presentation Transcript

Why Twitter Matters Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Followers, Friends and Fans: Expanding Your Online Community
www.wri.org
delicious tags for World Resources Institute
twitter.com/worldresources
initial idea for twitter (stat.us)
twitter co-founders @jack @biz @ev
twitter is a microblog
422% August 2007 – August 2008 twitter traffic 2.3 million unique U.S. visitors
Twitter Traffic Worldwide February 2008
140 characters The habit and skill of revising for brevity and clarity is one of the secrets to good writing. - @mike_elgan microblogging easier than blogging
. . . first alert and news source . . .
. . . platform for timely action . . .
- REASON 1:
- Be part of the conversation or be invisible
Don’t see the purpose of twitter Twitter isn’t the way we do business Twitter is a time waster Twitter is too much fun, get back to work Twitter is not our audience http://www.flickr.com/photos/jeannab/2546668884/ excuses, excuses, excuses
your website
companies = agencies = organizations
building and tearing down walls online
Remember the information superhighway? Welcome to twitter …
Peter Cho ambient awareness … and presence
Current Listening Posts http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg … organizing online conversations …
- REASON 2:
- Build tangible community and shape conversation
Post ratio - 1:12 (1=you, 12=them)
Followers: following, followers, mutual
manage 2 twitter accounts in 2 browsers
#emetrics Some tools for listening search.twitter.com tweetbeep.com twist.flaptor.com twemes.com www.tweetdeck.com
Some tools to find others search.twitter.com www.twellow.com www.chrisfinke.com/twitslikeme www.socialbrandindex.com twitter.com
- REASON 3:
- Measure with purpose in mind
AUTHORITY: Followers, frequency, @replies
- FOLLOWERS DATA
- Twittername
- Real name
- Location
- URL
- Biosketch
- Tweet Type
- Follower/Mutual
- Date Followed
- Time Followed
- Blog feed (listen)
- Blog contact info
Some tools for measuring reach tweetburner.com www.lessfriends.com www.twittercounter.com www.twinfluence.com
Source: www.tweetburner.com
Some tools for measuring performance www.xefer.com/twitter/ twitter.grader.com
- REASON 4:
- Twitter is a conversation
Integration with SMS (Texting)
- Be part of the conversation or be invisible
- Build tangible community and shape conversation
- Measure with purpose in mind
- Twitter is a conversation
- ENDNOTE:
- Failwhale doesn’t mean failure
October 16, 2008 Jack Dorsey to step into the role of Chairman and Evan Williams to become CEO
delicious.com/lldoolj2/emetrics2008-S04 delicious.com/tag/twitter