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Why Twitter Matters
 

Why Twitter Matters

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eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships.

eMetrics DC 2008 presentation highlights the value of using twitter to listen, share, and measure your online relationships.

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  • Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.

Why Twitter Matters Why Twitter Matters Presentation Transcript

  • Why Twitter Matters Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] Followers, Friends and Fans: Expanding Your Online Community
  • www.wri.org
  • delicious tags for World Resources Institute
  • twitter.com/worldresources
  • initial idea for twitter (stat.us)
  • twitter co-founders @jack @biz @ev
  • twitter is a microblog
  • 422% August 2007 – August 2008 twitter traffic 2.3 million unique U.S. visitors
  • Twitter Traffic Worldwide February 2008
  • 140 characters The habit and skill of revising for brevity and clarity is one of the secrets to good writing. - @mike_elgan microblogging easier than blogging
  • . . . first alert and news source . . .
  • . . . platform for timely action . . .
    • REASON 1:
    • Be part of the conversation or be invisible
  • Don’t see the purpose of twitter Twitter isn’t the way we do business Twitter is a time waster Twitter is too much fun, get back to work Twitter is not our audience http://www.flickr.com/photos/jeannab/2546668884/ excuses, excuses, excuses
  • your website
  • companies = agencies = organizations
  • building and tearing down walls online
  • Remember the information superhighway? Welcome to twitter …
  • Peter Cho ambient awareness … and presence
  • Current Listening Posts http://www.symposiumc6.com/images/bio/details/DIETZhansen_big.jpg … organizing online conversations …
    • REASON 2:
    • Build tangible community and shape conversation
  • Post ratio - 1:12 (1=you, 12=them)
  • Followers: following, followers, mutual
  •  
  • manage 2 twitter accounts in 2 browsers
  • #emetrics Some tools for listening search.twitter.com tweetbeep.com twist.flaptor.com twemes.com www.tweetdeck.com
  • Some tools to find others search.twitter.com www.twellow.com www.chrisfinke.com/twitslikeme www.socialbrandindex.com twitter.com
    • REASON 3:
    • Measure with purpose in mind
  • AUTHORITY: Followers, frequency, @replies
    • FOLLOWERS DATA
    • Twittername
    • Real name
    • Location
    • URL
    • Biosketch
    • Tweet Type
    • Follower/Mutual
    • Date Followed
    • Time Followed
    • Blog feed (listen)
    • Blog contact info
  • Some tools for measuring reach tweetburner.com www.lessfriends.com www.twittercounter.com www.twinfluence.com
  • Source: www.tweetburner.com
  • Some tools for measuring performance www.xefer.com/twitter/ twitter.grader.com
    • REASON 4:
    • Twitter is a conversation
  •  
  •  
  • Integration with SMS (Texting)
    • Be part of the conversation or be invisible
    • Build tangible community and shape conversation
    • Measure with purpose in mind
    • Twitter is a conversation
    • ENDNOTE:
    • Failwhale doesn’t mean failure
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  •  
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  • October 16, 2008 Jack Dorsey to step into the role of Chairman and Evan Williams to become CEO
  • delicious.com/lldoolj2/emetrics2008-S04 delicious.com/tag/twitter
  •