Social Media Metrics                                                           June 3, 2009




      Social Media Metrics...
Social Media Metrics                                                                 June 3, 2009



                     ...
Social Media Metrics                                                           June 3, 2009




   Regardless of
   channe...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                                                        June 3, 2009

...
Social Media Metrics                                                                              June 3, 2009




       ...
Social Media Metrics                                                           June 3, 2009



                           ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                  People l...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




Laura Lee S. Dooley, Onlin...
Social Media Metrics                                                           June 3, 2009




       new ways to play & ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009



                           ...
Social Media Metrics                                                           June 3, 2009




             … deciding wh...
Social Media Metrics                                                           June 3, 2009




       Excel is your frien...
Social Media Metrics                                                           June 3, 2009



                       Star...
Social Media Metrics                                                           June 3, 2009




                 Website M...
Social Media Metrics                                                                  June 3, 2009



                    ...
Social Media Metrics                                                           June 3, 2009




     Setting
         up
 ...
Social Media Metrics                                                           June 3, 2009



     Benchmarking against s...
Social Media Metrics                                                           June 3, 2009



Traffic Sources




Laura L...
Social Media Metrics                                                                     June 3, 2009



                 ...
Social Media Metrics                                                                       June 3, 2009



               ...
Social Media Metrics                                                           June 3, 2009



            Make Metrics Ac...
Social Media Metrics                                                           June 3, 2009



                       Shar...
Social Media Metrics                                                           June 3, 2009



             www.webanalyti...
Social Media Metrics                                                           June 3, 2009




               RSS Feed Me...
Social Media Metrics                                                           June 3, 2009




     Tracking Subscribers ...
Social Media Metrics                                                           June 3, 2009



Email Feed vs. Subscription...
Social Media Metrics                                                           June 3, 2009



Performance of Individual L...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009



                       Face...
Social Media Metrics                                                           June 3, 2009



            Facebook Lexico...
Social Media Metrics                                                           June 3, 2009



Look for Engagement…




La...
Social Media Metrics                                                           June 3, 2009



Enjoy the organic growth . ...
Social Media Metrics                                                           June 3, 2009



. . . understand the differ...
Social Media Metrics                                                           June 3, 2009



             Tracking Posts...
Social Media Metrics                                                           June 3, 2009




              Twitter
    ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009



What to Tweet?

           ...
Social Media Metrics                                                           June 3, 2009




                       twi...
Social Media Metrics                                                           June 3, 2009




AUTHORITY: Followers, freq...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




         URL shorteners . ...
Social Media Metrics                                                           June 3, 2009




          http://www.wri.o...
Social Media Metrics                                                           June 3, 2009




          twitter.mailana....
Social Media Metrics                                                           June 3, 2009




   www.twitalyzer.com: Use...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                       . ....
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                                  June 3, 2009



                    ...
Social Media Metrics                                                           June 3, 2009




Laura Lee S. Dooley, Onlin...
Social Media Metrics                                                           June 3, 2009



              What are we m...
Social Media Metrics                                                              June 3, 2009




                       ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                                                                   Jun...
Social Media Metrics                                                                              June 3, 2009




       ...
Social Media Metrics                                                           June 3, 2009




               Measuring t...
Social Media Metrics                                                           June 3, 2009




    Recognition for online...
Social Media Metrics                                                           June 3, 2009




                Personal p...
Social Media Metrics                                                           June 3, 2009




         Community steps f...
Social Media Metrics                                                           June 3, 2009




              Reuse | Mash...
Social Media Metrics                                                           June 3, 2009




              Reuse | Mash...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




       Invitations|partici...
Social Media Metrics                                                           June 3, 2009




                          ...
Social Media Metrics                                                           June 3, 2009




                Build know...
Social Media Metrics                                                           June 3, 2009




         . . . go beyond u...
Social Media Metrics                                                           June 3, 2009




           . . . measure a...
Social Media Metrics                                                           June 3, 2009




. . . your brand is the su...
Social Media Metrics                                                           June 3, 2009




          post ratio - 1:1...
Social Media Metrics                                                           June 3, 2009




           . . . online en...
Social Media Metrics                                                           June 3, 2009




          . . . success st...
Social Media Metrics                                                           June 3, 2009




                    . . . ...
Social Media Metrics                                                           June 3, 2009




              . . . measur...
Social Media Metrics                                                           June 3, 2009




   . . . listen + share + ...
Social Media Metrics                                                           June 3, 2009



                           ...
Upcoming SlideShare
Loading in...5
×

Social Media Metrics: Free tools to help you measure your success

7,306

Published on

An overview of some of the online and free tools available for you to measure your activity in twitter, facebook, linkedin and on your website.

2 Comments
26 Likes
Statistics
Notes
  • Dear Customers,
    Welcome to [url=http://www.asicsstores.com/]Asics Footwear Cheap Onitsuka Tiger Men-Women[/url] ! We professional offer Asics GEL Kinsei , Onitsuka Tiger Mexico 66 , Onitsuka Tiger Ultimate 81 and so on. All shoes are FREE Shipping to Australia, USA, UK, Canada...Shoes of best quality, lowest price. You will not regret for buying from us!
    [url=http://www.asicsstores.com/]http://www.asicsstores.com/[/url]
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Really good stuff, thank you!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
7,306
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
397
Comments
2
Likes
26
Embeds 0
No embeds

No notes for slide
  • Social Media Metrics: Free tools to help you measure your success

    1. 1. Social Media Metrics June 3, 2009 Social Media Metrics: Free tools to help you measure your success Laura Lee S. Dooley Online Engagement Strategist World Resources Institute (www.wri.org) twitter.com/lauraleedooley lauralee@wri.org Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    2. 2. Social Media Metrics June 3, 2009 The Social Loop Source: Wayne Smallman Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    3. 3. Social Media Metrics June 3, 2009 Regardless of channel, voice, or country … … a majority of people need to hear the same message 3-5 times to believe it. Edelman Trust Barometer 2009 Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    4. 4. Social Media Metrics June 3, 2009 Strategy Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    5. 5. Social Media Metrics June 3, 2009 Flickr: aussiegall/Louise Docker Listen Create Buzz Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    6. 6. Social Media Metrics June 3, 2009 Flickr: aussiegall/Louise Docker Are you looking at your metrics? Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    7. 7. Social Media Metrics June 3, 2009 Why measure? • Goal milestones • Benchmark • Compare • Focus efforts • Usability | User interest • Manage expectations D Sharon Pruitt Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    8. 8. Social Media Metrics June 3, 2009 Measure: Return on Investment Return on Information Return on Engagement Return on Relationship Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    9. 9. Social Media Metrics June 3, 2009 People like doing business with people they know … … and love doing business with people they trust. Edelman Trust Barometer 2008 Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    10. 10. Social Media Metrics June 3, 2009 TRUST is personal . . . requires risk-taking . . . about relationships, not transactions . . . based on being willing to put the other’s needs first. Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    11. 11. Social Media Metrics June 3, 2009 Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    12. 12. Social Media Metrics June 3, 2009 new ways to play & build relationships Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    13. 13. Social Media Metrics June 3, 2009 METRICS MANTRA: “You can’t manage what you can’t measure.” Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    14. 14. Social Media Metrics June 3, 2009 What to measure? • Traffic • Connections • Demographics • Content “legs” • Reactions • Impact D Sharon Pruitt Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    15. 15. Social Media Metrics June 3, 2009 … deciding what data to collect … Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    16. 16. Social Media Metrics June 3, 2009 Excel is your friend … trends over time Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    17. 17. Social Media Metrics June 3, 2009 Start with end goal in mind • To get _______ to do _________. • To change from ______ to _______. • To help ________ achieve _______. Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    18. 18. Social Media Metrics June 3, 2009 Website Measurement Tools Who’s coming to your site? Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    19. 19. Social Media Metrics June 3, 2009 Tool: Google Analytics Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    20. 20. Social Media Metrics June 3, 2009 Setting up Google • www.google.com/analytics Analytics • Create a Google Account • List the website and contact information • Take the snippet of code and put it in website code Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    21. 21. Social Media Metrics June 3, 2009 Benchmarking against sites of similar size Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    22. 22. Social Media Metrics June 3, 2009 Traffic Sources Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    23. 23. Social Media Metrics June 3, 2009 Other Free Analytics Tools www.crazyegg.com www.enquisite.com www.woopra.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    24. 24. Social Media Metrics June 3, 2009 Onsite Website Survey Tools www.kampyle.com 4q.iperceptions.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    25. 25. Social Media Metrics June 3, 2009 Make Metrics Accessible to Authors Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    26. 26. Social Media Metrics June 3, 2009 Share Metrics with Widgets Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    27. 27. Social Media Metrics June 3, 2009 www.webanalyticsassociation.org “DEFINITIONS” Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    28. 28. Social Media Metrics June 3, 2009 RSS Feed Measurement Tools Who’s subscribing to you? Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    29. 29. Social Media Metrics June 3, 2009 Tracking Subscribers and Reach Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed. Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    30. 30. Social Media Metrics June 3, 2009 Email Feed vs. Subscription Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    31. 31. Social Media Metrics June 3, 2009 Performance of Individual Links Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    32. 32. Social Media Metrics June 3, 2009 Facebook | LinkedIn Measurement Tools Who’s connected to your mission? Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    33. 33. Social Media Metrics June 3, 2009 Facebook Fan Page Tracking Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    34. 34. Social Media Metrics June 3, 2009 Facebook Lexicon: Measuring buzz Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    35. 35. Social Media Metrics June 3, 2009 Look for Engagement… Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    36. 36. Social Media Metrics June 3, 2009 Enjoy the organic growth . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    37. 37. Social Media Metrics June 3, 2009 . . . understand the different growth rates Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    38. 38. Social Media Metrics June 3, 2009 Tracking Posts in Google Analytics http://www.wri.org/stories/2009/02/dear-climate-media-dont- forget-midwest?utm_campaign=socialmedia &utm_medium=facebook &utm_source=wri-group Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    39. 39. Social Media Metrics June 3, 2009 Twitter Measurement Tools Who’s talking to you? Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    40. 40. Social Media Metrics June 3, 2009 terms • Tweet = Twitter message/update • Reply = @username • Direct Message = Mutual friend message • Favorite = Starred tweet • Retweet = RT @username, repeated tweet • Hashtag = #keyword, way of labelling Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    41. 41. Social Media Metrics June 3, 2009 What to Tweet? • New Blog Entries • Random Facts & Data • Breaking News • Program Information • Timely Events • Retweet • Reply Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    42. 42. Social Media Metrics June 3, 2009 twitter.pbworks.com/Apps Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    43. 43. Social Media Metrics June 3, 2009 AUTHORITY: Followers, frequency, @replies Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    44. 44. Social Media Metrics June 3, 2009 twittercounter.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    45. 45. Social Media Metrics June 3, 2009 useqwitter.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    46. 46. Social Media Metrics June 3, 2009 URL shorteners . . . metrics, noframe Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    47. 47. Social Media Metrics June 3, 2009 http://www.wri.org/press/2009/04/new-report- shows-strong-potential-economic-benefits- renewable-energy-southeast-us-0 ? utm_campaign=blogging&utm_medium=twitter&u tm_source=microblog track twitter links through GA Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    48. 48. Social Media Metrics June 3, 2009 twitter.mailana.com (@petewarden) Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    49. 49. Social Media Metrics June 3, 2009 www.twitalyzer.com: User, brand, search Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    50. 50. Social Media Metrics June 3, 2009 search.twitter.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    51. 51. Social Media Metrics June 3, 2009 retweetist.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    52. 52. Social Media Metrics June 3, 2009 . . . more than retweets . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    53. 53. Social Media Metrics June 3, 2009 backtweets.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    54. 54. Social Media Metrics June 3, 2009 tweetake.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    55. 55. Social Media Metrics June 3, 2009 FOLLOWERS DATA • Twittername • Real name • Location • URL • Biosketch • Tweet Type • Follower/Mutual • Date/Time Followed • Blog feed (listen) • Blog contact info Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    56. 56. Social Media Metrics June 3, 2009 Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    57. 57. Social Media Metrics June 3, 2009 What are we measuring anyway? • Twitter: Overall performance • Tweets: Clickthroughs Responses – direct, indirect • Tweeple: Your brand advocates, naysayers Growth in friends, followers Connections beyond twitter Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    58. 58. Social Media Metrics June 3, 2009 Return can often be engagement… Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    59. 59. Social Media Metrics June 3, 2009 … In summary … Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    60. 60. Social Media Metrics June 3, 2009 Growth of Friends | Fans | Followers | Visits Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    61. 61. Social Media Metrics June 3, 2009 Quality of Friends | Fans | Followers | Visits • Retweet | Post your content • Reply to | Comment on your content • Build new content based on your content • Build connections to you and your content Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    62. 62. Social Media Metrics June 3, 2009 WHY? Learn and Apply Originally uploaded to Flickr by Steven S. Study…then Test! Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    63. 63. Social Media Metrics June 3, 2009 Partner/Donor p h ip Ambassador/Evangelist n thins tiolasio Word of Mouth RelaRe Repeat Visitor Information Seeker Reaching Your Goals by the Numbers Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    64. 64. Social Media Metrics June 3, 2009 Measuring the Immeasurable “They like me, they really like me” Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    65. 65. Social Media Metrics June 3, 2009 Recognition for online access / presence Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    66. 66. Social Media Metrics June 3, 2009 Personal profile posts of content Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    67. 67. Social Media Metrics June 3, 2009 Community steps forward to support Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    68. 68. Social Media Metrics June 3, 2009 Reuse | Mashups of your content Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    69. 69. Social Media Metrics June 3, 2009 Reuse | Mashups of your content Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    70. 70. Social Media Metrics June 3, 2009 www.filtrbox.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    71. 71. Social Media Metrics June 3, 2009 socialmention.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    72. 72. Social Media Metrics June 3, 2009 local.google.com Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    73. 73. Social Media Metrics June 3, 2009 Invitations|participation in SM events Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    74. 74. Social Media Metrics June 3, 2009 Lessons Learned Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    75. 75. Social Media Metrics June 3, 2009 Build knowledgebase of data . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    76. 76. Social Media Metrics June 3, 2009 . . . go beyond up and to the right . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    77. 77. Social Media Metrics June 3, 2009 . . . measure active conversation . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    78. 78. Social Media Metrics June 3, 2009 . . . your brand is the sum of many parts . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    79. 79. Social Media Metrics June 3, 2009 post ratio - 1:12 (1=you, 12=them) Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    80. 80. Social Media Metrics June 3, 2009 . . . online engagement obstacle . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    81. 81. Social Media Metrics June 3, 2009 . . . success stories, relationships . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    82. 82. Social Media Metrics June 3, 2009 . . . measure against . . . 1) self 2) similar 3) community Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    83. 83. Social Media Metrics June 3, 2009 . . . measure your contribution . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    84. 84. Social Media Metrics June 3, 2009 . . . listen + share + measure = TIME . . . Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    85. 85. Social Media Metrics June 3, 2009 What Are Your Ideas? Laura Lee S. Dooley, Online Engagement Strategist, World Resources Institute
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×