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Overview of Obama and Social Media

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A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 …

A look back at some of the social media tools and techniques used by Barack Obama to highlight lessons learned and opportunities to build a stronger community online. Compiled after the November 2008 election.

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  • Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.
  • Source: http://voices.washingtonpost.com/the-trail/2008/11/20/obama_raised_half_a_billion_on.html
  • Twitter and SMS
  • Twitter and SMS
  • Twitter and SMS
  • People
  • Twitter and SMS
  • Twitter and SMS
  • Twitter and SMS
  • Obama facebook page
  • People adopting Barack’s name or a derivation of it – Hussein.
  • Twitter and SMS
  • Eventful: Find local events in your town or across the world on Eventful , the world's leading event site with more events than ANY other website!
  • Michelle Obama on BlogHer - http://www.blogher.com/one-week-change
  • http://change.gov/newsroom/entry/inside_the_transition_technology_innovation_and_government_reform/ The Obama Administation’s commitment to reform and transparency is embodied by the one of the Transition’s most dynamic groups—the TIGR (Technology, Innovation and Government Reform) Team. The experts who serve in TIGR advocated for some of our most innovative features on Change.gov—including the Citizen’s Briefing Book and Seat at the Table. Watch the video and get to know the people behind the ideas—and let us know your reaction to some of the initiatives they’re proposing.
  • Transcript

    • 1. Social Media Lessons Learned from Barack Obama Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]
    • 2. People like doing business with people they know … … and love doing business with people they trust. Edelman Trust Barometer
    • 3. WRI and Obama: Similar Goals Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers
    • 4. Obama Campaign online operations stats
      • 3M online donors
      • 6.5M online donations
        • more than $500M
        • 6M = $100 or less
      • >13M addresses captured
      • >1B e-mails sent during campaign
      • ~1M mobile phone numbers collected
      • 2M profiles created on MyBarackObama.com social network
      • 5M supporters on other social networking and multimedia sharing sites
    • 5.
      • Getting the message out.
      • Keeping the message fresh.
      • Sticking to the story.
      • Tracking and staying in touch with the interested visitor.
      • Developing a worthwhile engaging relationship with those who can support you and your concerns.
    • 6. http://www.cnn.com/ELECTION/2008/map/fundraising/
    • 7.
      • Donate online
      • Thank you email from Obama
      • Email from Joe Biden
      • Email from Michelle Obama
    • 8. “ It has never been about me. It has always been about you.”
    • 9. Election Day
    • 10. The Day After
    • 11. The Day After
    • 12. Obama’s blog continues . . .
    • 13. “ LEARN” rather than “ABOUT”
    • 14. Civil Rights ● Defense ● Disabilities ● Economy ● Education ● Energy & Environment ● Ethics ● Faith ● Family ● Fiscal ● Foreign Policy ● Healthcare ● Homeland Security ● Immigration ● Iraq ● Poverty ● Rural ● Service ● Seniors & Social Security ● Taxes ● Technology ● Urban Policy ● Veterans ● Women ● Additional Issues
    • 15. MEDIA = Multimedia for All
    • 16. Free downloads reflecting YOUR interests
    • 17. How do YOU want to get involved?
    • 18. Wanna volunteer?
    • 19. You can still buy gear – on sale!
    • 20. Asian Americans & Pacific Islands ● African Americans ● Americans Abroad ● Americans with Disabilities ● Arab Americans ● European & Mediterranean Americans for Obama ● Environmentalists ● First Americans ● Generation Obama ● Jewish Americans ● Kids ● Labor ● Latinos ● LGBT ● People of Faith ● Rural Americans ● Seniors ● Small Business ● Sportsmen ● Students ● Veterans & Military Families ● Women
    • 21.  
    • 22. Kids! YOU can get involved, too!
    • 23. Connecting to Local Community
    • 24. Ways to Take Action
    • 25. YouTube Videos
    • 26. MyBO
    • 27.  
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. Welcome! Get Involved!
    • 37. Obama Mobile 62222
    • 38. After the debate …
    • 39. How much I’ll save under Obama-Biden
    • 40. Pass It On!
    • 41. Pass It On! Obama Widgetbox
    • 42. Badge Widget
    • 43. Badge Widget
    • 44. Donate Widget
    • 45. Latest News Widget
    • 46. Latest Videos Widget
    • 47. Upcoming Events Widget
    • 48. Personal Stories Widget
    • 49. Ringtones Widget
    • 50. “ Obama Everywhere” - Literally
    • 51. Facebook: Profile, Groups, Pages
    • 52. Personal Profiles of Supporters
    • 53. Day After Facebook Page
    • 54. Day After MySpace Page
    • 55. YouTube Channel
    • 56. USA Online Video Clip Viewing
    • 57. What Users Do Online
    • 58. Flickr – Barack’s Photostream
    • 59. Digg Bookmarks
    • 60. Twitter
    • 61. Eventful
    • 62. LinkedIn
    • 63. BlackPlanet
    • 64. FaithBase
    • 65. Eons
    • 66. Glee
    • 67. MiGente
    • 68. MyBatanga
    • 69. AsianAve
    • 70. Democrats.org
    • 71. iTunes Podcast
    • 72. iTunes Podcast
    • 73. iTunes AV Podcast
    • 74. iTunes Video Podcast
    • 75. iTunes Audio Podcast
    • 76. iTunes Camp Obama Podcast
    • 77. Camp Obama
    • 78. Biden.senate.gov
    • 79. Facebook Page: Michelle Obama
    • 80. BlogHer
    • 81. GOTV! Getting Out The Vote
    • 82. Compendium of corny and clean Christmas jokes Compendium of corny and clean Christmas jokes Technology, Innovation & Govt Reform
    • 83. QUESTIONS YOU NEED TO ANSWER
      • What are you trying to do/change?
      • Who can help you achieve this goal?
      • What resources do they need?