Overview of Obama and Social Media

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    Notes on slide 1

    Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.

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    Overview of Obama and Social Media - Presentation Transcript

    1. Social Media Lessons Learned from Barack Obama Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]
    2. People like doing business with people they know … … and love doing business with people they trust. Edelman Trust Barometer
    3. WRI and Obama: Similar Goals Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers
    4. Obama Campaign online operations stats
      • 3M online donors
      • 6.5M online donations
        • more than $500M
        • 6M = $100 or less
      • >13M addresses captured
      • >1B e-mails sent during campaign
      • ~1M mobile phone numbers collected
      • 2M profiles created on MyBarackObama.com social network
      • 5M supporters on other social networking and multimedia sharing sites
      • Getting the message out.
      • Keeping the message fresh.
      • Sticking to the story.
      • Tracking and staying in touch with the interested visitor.
      • Developing a worthwhile engaging relationship with those who can support you and your concerns.
    6. http://www.cnn.com/ELECTION/2008/map/fundraising/
      • Donate online
      • Thank you email from Obama
      • Email from Joe Biden
      • Email from Michelle Obama
    8. “ It has never been about me. It has always been about you.”
    9. Election Day
    10. The Day After
    11. The Day After
    12. Obama’s blog continues . . .
    13. “ LEARN” rather than “ABOUT”
    14. Civil Rights ● Defense ● Disabilities ● Economy ● Education ● Energy & Environment ● Ethics ● Faith ● Family ● Fiscal ● Foreign Policy ● Healthcare ● Homeland Security ● Immigration ● Iraq ● Poverty ● Rural ● Service ● Seniors & Social Security ● Taxes ● Technology ● Urban Policy ● Veterans ● Women ● Additional Issues
    15. MEDIA = Multimedia for All
    16. Free downloads reflecting YOUR interests
    17. How do YOU want to get involved?
    18. Wanna volunteer?
    19. You can still buy gear – on sale!
    20. Asian Americans & Pacific Islands ● African Americans ● Americans Abroad ● Americans with Disabilities ● Arab Americans ● European & Mediterranean Americans for Obama ● Environmentalists ● First Americans ● Generation Obama ● Jewish Americans ● Kids ● Labor ● Latinos ● LGBT ● People of Faith ● Rural Americans ● Seniors ● Small Business ● Sportsmen ● Students ● Veterans & Military Families ● Women
    21.  
    22. Kids! YOU can get involved, too!
    23. Connecting to Local Community
    24. Ways to Take Action
    25. YouTube Videos
    26. MyBO
    27.  
    28.  
    29.  
    30.  
    31.  
    32.  
    33.  
    34.  
    35.  
    36. Welcome! Get Involved!
    37. Obama Mobile 62222
    38. After the debate …
    39. How much I’ll save under Obama-Biden
    40. Pass It On!
    41. Pass It On! Obama Widgetbox
    42. Badge Widget
    43. Badge Widget
    44. Donate Widget
    45. Latest News Widget
    46. Latest Videos Widget
    47. Upcoming Events Widget
    48. Personal Stories Widget
    49. Ringtones Widget
    50. “ Obama Everywhere” - Literally
    51. Facebook: Profile, Groups, Pages
    52. Personal Profiles of Supporters
    53. Day After Facebook Page
    54. Day After MySpace Page
    55. YouTube Channel
    56. USA Online Video Clip Viewing
    57. What Users Do Online
    58. Flickr – Barack’s Photostream
    59. Digg Bookmarks
    60. Twitter
    61. Eventful
    62. LinkedIn
    63. BlackPlanet
    64. FaithBase
    65. Eons
    66. Glee
    67. MiGente
    68. MyBatanga
    69. AsianAve
    70. Democrats.org
    71. iTunes Podcast
    72. iTunes Podcast
    73. iTunes AV Podcast
    74. iTunes Video Podcast
    75. iTunes Audio Podcast
    76. iTunes Camp Obama Podcast
    77. Camp Obama
    78. Biden.senate.gov
    79. Facebook Page: Michelle Obama
    80. BlogHer
    81. GOTV! Getting Out The Vote
    82. Compendium of corny and clean Christmas jokes Compendium of corny and clean Christmas jokes Technology, Innovation & Govt Reform
    83. QUESTIONS YOU NEED TO ANSWER
      • What are you trying to do/change?
      • Who can help you achieve this goal?
      • What resources do they need?
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