Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
Webinar 1: Government 2.0: Social M...
Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife
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Government 2.0: Social Media in the Age of Obama

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The day after Barack Obama took office as our 44th President, he signed the Transparency and Open Government memorandum which states that "We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration." This PPT provides a basic overview of social media aimed at government employees.

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  • Social media is all about building relationship.
  • Social media is all about building relationship.
  • Social media is all about building relationship.
  • Photo: Flickr – Steve Furman - “President Obama’s First Official Act” January 23, 2009 - http://www.flickr.com/photos/furman/3221820356/
    January 21, 2009 – Memorandum
    http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/
    My Administration is committed to creating an unprecedented level of openness in Government.  We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in Government.
    I direct the Chief Technology Officer, in coordination with the Director of the Office of Management and Budget (OMB) and the Administrator of General Services, to coordinate the development by appropriate executive departments and agencies, within 120 days, of recommendations for an Open Government Directive, to be issued by the Director of OMB, that instructs executive departments and agencies to take specific actions implementing the principles set forth in this memorandum. The independent agencies should comply with the Open Government Directive.
  • Photo Source: Joy Ito http://www.flickr.com/photos/joi/2941559903/
    Trust is personal.
    Trust requires risk-taking.
    Trust is about relationships, not transactions.
    Trust is based on being willing to put the other’s needs first.
    See Trusted Advisor Associates series: http://trustedadvisor.com/trustmatters
  • Photo source: Flickr - “Snowball” (South Park-Oxford) by kamshots (Kamyar Adl) http://flickr.com/photos/kamshots/384814496/
    Quote from 2009 February 9. Seth Simonds. Using Conversations To Win Advocates. http://sethsimonds.com/?p=311 (Checked February 12, 2009)
  • Creative Commons photo source: http://www.flickr.com/photos/jeannab/2546668884/
  • http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
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    Some recent research (Universal McCann, 2008). Social media usage is definitely on the rise.
    Additional research from Annenberg/Center for the Digital Future:
    Television And The Internet: Importance As Sources Of Information And Entertainment -- After seven years of studying online behavior and attitudes, the Digital Future Report found that the Internet is perceived by users to be a more important source of information for them -- this over all other principal media, including television, radio, newspapers, and books.
    Types of Online Communities -- Nearly half of online community members said their community is related to their hobbies. Large percentages of members report that their community involves their social lives or professional issues.
    The Internet: An Aid For Users To Stay Informed About Social Causes? -- Almost all members of online communities (94 percent) said the Internet helps them become more informed about social causes.
    Are You Participating In New Social Causes Because Of Online Communities? -- Large and growing percentages of online community members (87 percent) are participating in social causes that are new to them since their involvement in online communities began.
    Social Activism And Participation In Online Communities -- Although many online community members are actively involved in social causes, a lower percentage said that their activism has increased since they began participating in online communities compared to 2006.
    Has Offline Participation In Social Issues Changed Because Of Online Involvement? -- Although large percentages of Internet users said they participate in online social causes, only 16 percent said that they are involved more often in offline social issues as a result of their online participation.
    Online Communities: Participation In Non-Profit Organizations -- A growing percentage of online community members report that their participation in non-profit organizations has stayed the same since they started using the Internet. Twenty-one percent of online community members said their involvement in non- profit organizations has increased -- down from 30 percent in 2006.
    Are Online Communities As Important As The Real World? -- For the second year in a row, a large percentage of members of online communities feel as strongly about their online communities as they do about their real-world communities. Fifty-five percent of online community members said they feel as strongly about their online communities as they feel about their real-world communities -- an increase from 43 percent in 2006.
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  • Source: David Williamson & Douglas Meyer, Bernuth & Williamson. Presentation at WRI, January 23, 2008.
    Social Media is an excellent tool for positioning your audience.
    The first step in positioning is understanding where your audience is now, compared to where you want them to be.
    Behavior change specialists give us four options in what is, roughly, the Stages of Change Model
    Pre-contemplation (the issue isn’t even on their radar)
    Contemplation (where costs and benefits are being weighed, so typically the time when marketers act)
    Action (when people actually make and implement decisions)
    Maintenance (support for the action taken)
  • Source: David Williamson & Douglas Meyer, Bernuth & Williamson. Presentation at WRI, January 23, 2008.
  • http://www.flickr.com/photos/4everyoung/313308360/sizes/o/
    Creative Commons - 4_EveR_YounG
  • A blog can function as a solo site, or as an addition to an organizational website.
  • A blog can function as a solo site, or as an addition to an organizational website. It gives you a way to post fresh content every day or a couple times a week that you can use to connect with more and more people online.
  • What is twitter?
    Laura Lee and Danielle –
    Demo & Discussion of Twitter
  • What is twitter?
    Laura Lee and Danielle –
    Demo & Discussion of Twitter
  • “All twitterers are created equal”
    Graphic by Peter Cho
    Brave New World of Digital Intimacy
    http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?_r=2&partner=rssuserland&emc=rss&pagewanted=all&oref=slogin&oref=slogin
    New York Times, September 5, 2008
    Social scientists have a name for this sort of incessant online contact. They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. Facebook is no longer alone in offering this sort of interaction online. In the last year, there has been a boom in tools for “microblogging”: posting frequent tiny updates on what you’re doing. The phenomenon is quite different from what we normally think of as blogging, because a blog post is usually a written piece, sometimes quite long: a statement of opinion, a story, an analysis. But these new updates are something different. They’re far shorter, far more frequent and less carefully considered. One of the most popular new tools is Twitter, a Web site and messaging service that allows its two-million-plus users to broadcast to their friends haiku-length updates — limited to 140 characters, as brief as a mobile-phone text message — on what they’re doing.
    These activities may seem inane to some, but they carry the power of immediate connection. 
  • http://letourcongresstweet.org/ - 140 characters closer to transparency.
  • Twitter Grows Fastest, MySpace Still The Social King
    http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/
    October 23rd, 2008
    Top social networking sites like Facebook and LinkedIn may be well-established, but that doesn’t mean they’ve stopped growing.
    Nearly half of the biggest social networking sites are also among the fastest growing, according to data released Wednesday by Nielsen Online.
    These top sites have also expanded beyond the youthful audience the social networking space initially captured — to find a place in older visitors’ professional lives.  Facebook, LinkedIn, and Reunion.com are most popular among visitors ages 25-34, 35-49, and 55-64, respectively, Nielsen reported.
  • Twitter Grows Fastest, MySpace Still The Social King
    http://blog.nielsen.com/nielsenwire/online_mobile/leading-social-networking-sites-still-growing/
    October 23rd, 2008
    Top social networking sites like Facebook and LinkedIn may be well-established, but that doesn’t mean they’ve stopped growing.
    Nearly half of the biggest social networking sites are also among the fastest growing, according to data released Wednesday by Nielsen Online.
    These top sites have also expanded beyond the youthful audience the social networking space initially captured — to find a place in older visitors’ professional lives.  Facebook, LinkedIn, and Reunion.com are most popular among visitors ages 25-34, 35-49, and 55-64, respectively, Nielsen reported.
  • The informal Government 2.0 social network GovLoop was developed by a Department of Homeland Security (DHS) employee in his spare time; in a few months, it has surged to over 5000 members.
  • Obama facebook page
  • Growing your network will happen organically with many people self-designating their interest in your work.
  • Government 2.0: Social Media in the Age of Obama

    1. 1. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Social Media Overview Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org Danielle Brigida National Wildlife Federation http://www.nwf.org
    2. 2. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Laura Lee Dooley World Resources Institute www.wri.org
    3. 3. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Danielle Brigida National Wildlife Federation www.nwf.org
    4. 4. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Social Networking Social Bookmarking Social News Photo by waynejackson SOCIAL MEDIASOCIAL MEDIA is an “umbrella term”is an “umbrella term” for…for…
    5. 5. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WHAT is your goal?
    6. 6. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Goal of NWF online communications R E A C H $$ REVENUE $$ Engagement
    7. 7. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Goal of WRI online communications Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers Relationship
    8. 8. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “It has never been about me. It has always been about you.”
    9. 9. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Edelman Trust Barometer 2008 People like doing business with people they know … … and love doing business with people they trust.
    10. 10. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Edelman Trust Barometer 2008 2009?
    11. 11. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Flickr:SteveFurman Government should beTRANSPARENT PARTICIPATORY COLLABORATIVE www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment
    12. 12. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TRUST is personal . . . requires risk-taking . . . about relationships, not transactions . . . based on being willing to put the other’s needs first.
    13. 13. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Each personal interaction between a company and a customer or between you and a member of your community presents an opportunity to gain an advocate for your brand – Seth Simonds Flickr:kamshots|KamyarAdl
    14. 14. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Flickr:jeannatheodd|JBizz Don’t see the purpose of social mediaWe need to review all content YouTube is a time waster We can’t agree to the terms of service Accessing to more sites creates security issues . . . obstacles . . . Don’t like advertisements
    15. 15. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.usa.gov/webcontent/technology/other_tech.shtml
    16. 16. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 COMMUNICATIONS MEDIA Space defined by Media Owner Organization in control One way / Delivering a message Repeating the message Organization-focused Entertaining Organization created content SOCIAL MEDIA Space defined by Consumer Consumer in control Two way / Conversational Adapting the message/ beta Consumer-focused / Adding value Influencing, involving User created content / Co-creation
    17. 17. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
    18. 18. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 SO HOW CAN I ATTRACT READERS ONLINE? WRONG QUESTION
    19. 19. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “Communities already exist. Instead, think about how you can help that community do what it wants to do.” Mark Zuckerberg
    20. 20. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “One part anarchy, one part aristocracy, one part democracy, one part monarchy” Jimmy Wales on the Wikipedia Community
    21. 21. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Pre-contemplation Contemplation Action (Maintenance) Positioning – where audience is now vs. where you want them to be
    22. 22. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Unknown Recognize d Liked Respecte d For organizations, being a better messenger means moving from the least known to the most respected Trust
    23. 23. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Building relationship online: How do you cut through the clutter?
    24. 24. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Can U.S. Government ? ? ?
    25. 25. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • Give you something to SHARE • Show people you’re ready to ENGAGE • Introduce your organization’s PEOPLE • Find ways to CONNECT BLOGScan help...
    26. 26. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
    27. 27. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Can U.S. Government ? ? ? YESBUT . . .
    28. 28. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Plan your strategy to • Who is the AUDIENCE? • Who is the VOICE? • Who can WRITE? • Enough CONTENT? • Who will REVIEW? • Who will MAINTAIN? • User COMMENTS?
    29. 29. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 BLOG Plan your strategy to ALTERNATE MODEL: Leverage Existing BLOGGERS blog.usa.gov
    30. 30. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Can U.S. Government ? ? ?
    31. 31. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • What you're DOING • What you're READING • What you're LISTENING TO • What you're THINKING ABOUT • What you're being INFLUENCED BY In 140 characters, you can LET PEOPLE KNOW:
    32. 32. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • To BUILD CREDIBILITY by being a resource • To CONNECT to like-minded people • To REACH INFLUENTIALS • To SPREAD your message • To LEARN WHY do it though?
    33. 33. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Followers Following Friends Your initial target audience may not be your only, nor your best target audience
    34. 34. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Peter Choambient awareness … and presence
    35. 35. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Can U.S. Government ? ? ? YESAND . . .
    36. 36. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Can U.S. Government ? ? ?
    37. 37. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 TWITTER Plan your strategy to • PERSONAL or CORPORATE? • Tweet CONTENT? • WHO will tweet? • HOW to tweet? • Who to FOLLOW?
    38. 38. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 twitter.pbwiki.com/USGovernment
    39. 39. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 “Twitter will remain FREE to use by everyone—individuals, companies, celebrities, etc.” (Biz Stone, February 10, 2008) 0
    40. 40. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Comparison of growth in social media
    41. 41. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Comparison of growth in social media
    42. 42. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 SOCIAL NETWORK Can U.S. Government ? ? ? YESAND . . .
    43. 43. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.govloop.com
    44. 44. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Facebook: Profile, Groups, Pages
    45. 45. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Profile Page Using Facebook Group
    46. 46. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Image from *Jason Falls Groups or Pages? *Chart by Jason Falls
    47. 47. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Pages =Insights
    48. 48. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 SOCIAL NETWORK Can U.S. Government ? ? ? YESAND . . .
    49. 49. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 • Who is the AUDIENCE? • Networking PURPOSE? • Which SOCIAL NETWORK? • User PARTICIPATION? • User INTERACTION? SOCIAL NETWORK Plan your strategy to
    50. 50. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Can U.S. Government ? ? ?
    51. 51. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Internet Usage Trends: U.S. 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Reading blogs Writing Blogs Social Networking Watching Video Clips Downloading Podcasts Subscribing to RSS feeds Active Internet Users (Millions) Source: Universal McCann, 2008.
    52. 52. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Can U.S. Government ? ? ? • Highly popular content • Journalists WANT graphics
    53. 53. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 MEDIA = Multimedia for All
    54. 54. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 my.barackobama.com/page/s/pressconference
    55. 55. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.youtube.com/user/househub www.youtube.com/user/senatehub
    56. 56. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Can U.S. Government ? ? ? YESBUT . . .
    57. 57. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST OBSTACLES: • Time waster • Security issues • Bandwidth • Advertising • Terms of service
    58. 58. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 YOUTUBE FLICKR PODCAST Plan your strategy to • Who is the AUDIENCE? • Who will CONTRIBUTE? • What CONTENT? • What EQUIPMENT? • What SKILLS? • Who will MAINTAIN?
    59. 59. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WIKI Can U.S. Government ? ? ?
    60. 60. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.bioenergywiki.net
    61. 61. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 www.tsunamihelp.info
    62. 62. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WIKI Can U.S. Government ? ? ? YESBUT . . .
    63. 63. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 WIKI Plan your strategy to • Collaboration on WHAT? • CLOSED or OPEN? • Who will MANAGE? • Participant INTEREST?
    64. 64. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 sites.google.com/site/smwebinar TO BE CONTINUED …
    65. 65. Laura Lee S. Dooley, World Resources Institute and Danielle Brigida, National Wildlife Webinar 1: Government 2.0: Social Media in the Age of Obama February 12, 2009 Questions & Answers Government 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org lauralee@wri.org lldoolj2@gmail.com Danielle Brigida National Wildlife Federation http://www.nwf.org brigidad@nwf.org danielle.brigida@gmail.com
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