Businesses Can't Hide From 2.0: A Look At 2.0's Impact Across Industries http://www.readwriteweb.com/archives/businesses_cant_hide_from_20.php September 6, 2008 If you're a business who has been ignoring the Web 2.0 trend and the spread of social media: look out, the tide is shifting and you're about to be left behind. The rise of social media didn't happen overnight, the power of the internet to unite people, the ubiquity of broadband, the rise of Gen Y, the development of new technologies for socializing on the web - all of these things and more have led to the rise of social media. And this new force is affecting change in the way that companies do business - now and for many years to come.
Building Community With Twitter
Building a community of interest and passion with twitter Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address] When the Deer Have the Rifles: Social Media Strategies for Influence
Goal of online communications Satisfaction in Engagement Ambassador/Evangelist Ownership Word of Mouth Repeat Customers Relationship
“ It has never been about me. It has always been about you.”
People like doing business with people they know … … and love doing business with people they trust . Edelman Trust Barometer
Building relationship online: How do you cut through the clutter?
Remember the information superhighway? Welcome to twitter …
Audience Segmentation Profile pic, title/organization, URL, location, bio Do they follow you? Have they @replied to or RT your content? Who do they follow? Are they active in conversation? Who follows them and RT their content? What do they tweet about? Objective Inferred General Issue-Specific
Pre-contemplation Contemplation Action (Maintenance) Positioning – where audience is now vs. where you want them to be
Unknown Recognized Liked Respected For organizations, being a better messenger means moving from the least known to the most respected Trust