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Visual literacy
 

Visual literacy

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A lesson in visual literacy.

A lesson in visual literacy.

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    Visual literacy Visual literacy Presentation Transcript

    • What is literacy?
      • communication
      • two-way
      • read AND write
    • Visual Literacy UNPACKED
      • A Grammar Lesson!
    • READING
      • read print LEFT to RIGHT (western culture)
      • read pictures LARGEST element to SMALLEST element
      • reading order can be influenced by VECTORS (lines)
    • FRAMING close-up = intimate portrait = social full = distant group = public
    • EYE CONTACT demand offer
    • PERSPECTIVE more powerful less powerful equal
    • POINT-OF-VIEW familiar new ideal real central support
    • COLOR
    • UNIVERSAL Meaning
    •  
    •