Transmedia Activism_SilverDocs presentation

Transmedia Activism Lina Srivastava SilverDocs/TFI Transmedia Lab June 2011 Transmedia Ac-vism

Transmediatechnique of extending a core storyacross multiple platforms and formatsthrough coordination strategy integration design immersion content Transmedia Ac-vism

Transmedia ActivismFramework for strategy to create social impact raise awareness inﬂuence perception through storytelling by decentralized authors who share assets + create entry points into issues and solutions across multiple forms of media Transmedia Ac-vism

Using Transmedia to Create Impact Ac#onable ContentIssue Awareness  Engagement  Action  Change Story Universe Transmedia Ac-vism

Why is This Important?“By collectivizing ownership of narrative,transmedia breaks down the “us” and “them”:It is no longer “you” supporting ”our” workto help “them.” Rather, it is all of us workingtogether to meet and overcome a challenge.” --David Jammy Transmedia Ac-vism

Why is This Important?Engagement Participation Action Strategy, Coordination, IntegrationEntry PointsStory BuildingDiverse PerspectiveImmersion Transmedia Ac-vism

Transmedia Ac-vism

Transmedia Activism: Some Examples Others’ Work:BreakthroughHalf the SkyCollapsusNational Parks of Canada Transmedia Activism

Transmedia Activism: Some Examples Our Work: Transmedia Activism

Who Is Dayani Cristal? Transmedia Ac-vism

3 GenerationsCreating a transmedia activist organization: The End of Atrocity http://www.youtube.com/watch?v=7NgHEL1EMMo Transmedia Ac-vism

3 GenerationsI’m a Victim, Not a Criminal... http://www.youtube.com/watch?v=CbiXdohJ5H8 Transmedia Ac-vism

What’s next in transmedia?Transmedia + designTransmedia + business modelsTransmedia = economic generatorTransmedia create shared ownership // local ownership∴Transmedia in emerging markets Transmedia Ac-vism

About MeLina Srivastava (@lksriv)http://linasrivastava.comhttp://transmedia-activism.com info@linasrivastava.com Transmedia Ac-vism

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Transmedia Activism_SilverDocs presentation

by lksriv on Jun 28, 2011

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