Transmedia ActivismVicki Callahan, Lotje Sodderland& Lina Srivastavahttp://transmedia-activism.com

Transmedia ActivismA framework that creates social impact by using storytelling by a number of decentralized authors who share assets and create content distributed across multiple forms of media to raise awareness and influence action. Transmedia Activism2

Using Transmedia to Create ImpactIssue  Engagement  Action  ChangeTransmedia Activism3Actionable ContentStory Universe

The Transmedia Activism FrameworkDecentralized authorshipMultiple authors, remotely located, sharing assetsExtends from media makers, donors, volunteers to beneficiaries to agencies/institutions to ordinary citizens Multi-platform distributionMultiple entry points into “story universe” In activism, story universe is “story/issue universe”4Transmedia Activism

The Framework, continuedBroad cultural engagement toward improving conditionsAddress social change first when using actionable contentEncourages high level of quality in content, aimed at engaging audiencesEngages multiple actors in content creation and distributionEnables collaboration on issue identification and storytelling between activists and content producers5Transmedia Activism

The Framework, continuedMedia-agnosticAll information is media and can all be distributedNo one medium is essentialAny one or combination of media can be created, shared and transferred Encourages strategic, proactive campaign designEmbed transmedia strategy from the start of a campaignTransmedia Activism6

The Illustrative Project:Boomtown BabylonTransmedia Activism7© Carlos Cazalis

Boomtown BabylonBoomtown Babylon is a 30-minute grass-roots spirited, multi-authored web documentary that encompasses a wide range of places, people and stories to present a participatory journey through the most acute extremes of the global urbanization phenomenon: the urban population explosion and its consequences for urban inequality in 10 of the world's most divided cities.Trailer: http://www.vimeo.com/5217559Transmedia Activism8

Project SynopsisProductionCollaborative online production methodRemote filmmakers can work on developing a narrativeBuilding a platform that fosters multiple discussion pathsTransmedia Activism9

The Project, continuedDistributionOnline, interactive platformViewer is a participant and can comment, discuss, createImpactWhat is the role of media and content creators in progressing from raising awareness  effecting change?Transmedia Activism10

The Project, continuedDirector and documentary producer, Lotje Sodderland has previously worked on environmental documentaries in association with BBC World and Channel 4, and alongside UK-based director Robert Lamb. She currently works as web editor for Dutch online broadcaster SubmarineChannel and regularly produces contemporary art exhibitions in Amsterdam, Barcelona and New York for Maxalot Gallery, which she co-founded in 2003. Transmedia Activism11

About UsTransmedia Activism: An open-source framework created by Lina Srivastava and developed in collaboration with Vicki Callahan.Vicki Callahan is an Associate Professor in the Peck School of the Arts at the University of Wisconsin-Milwaukee, where she founded and designed the theory/practice program, Conceptual Studies in Media Arts Production. She is the author of Zones of Anxiety: Movement, Musidora, and the Crime Serials of Louis Feuillade (Wayne State UP, 2004), the editor for the forthcoming collection, Reclaiming the Archive: Feminism and Film History (Wayne State UP, 2010) as well as the author/organizer of the feminism 3.0 website. Her interests in silent cinema, feminist theory, and digital media intersect around questions of emergent/disruptive technologies, new modes of writing, social justice, and alternative or counter narrative forms.Lina Srivastava, Principal of Lina Srivastava Consulting LLC and creator of the Transmedia Activism framework, focuses on employing strategy, innovation and media engagement to create social change. She writes the site Strategy for Social Change Initiatives and is the co-author of the site Modeling Global Change and this site. The former Executive Director of Kids with Cameras, and the past Interim Executive Director of the Association of Video and Filmmakers, she has provided strategic support to the Resist Network, films such as Born into Brothels and The Devil Came on Horseback, and a wide-ranging group of organizations dedicated to social change. Trained as an attorney at New York University School of Law, Lina is based in New York, New York.Contact Us: http://transmedia-activism.cominfo@linasrivastava.comTransmedia Activism12