Flipping the Model: The Future of Social Engagement (Abridged)

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Slides from "Flipping the Model": The Future of Social Engagement Strategy" at the Sheffield Doc/Fest.

Slides from "Flipping the Model": The Future of Social Engagement Strategy" at the Sheffield Doc/Fest.

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  • 1. FlippingtheModel:The Future ofSocial EngagementOriginally Presented at Sheffield Doc/Fest | June 2013This presentation abridged for Slideshare
  • 2. Using Media toCreate Social ImpactAwareness  Engagement  Action  ChangeAudiencesPartnersCommunitiesStory/ContentDesigned ExperienceCalls to Actionlinasrivastava.com | sheffield doc/fest | flipping the model
  • 3. Every movement | campaign | community needs+ cohesive narrative+ shared goals+ common identity+ collaborative action+ stewardshipBuilding and Sustaining Communitieslinasrivastava.com | sheffield doc/fest | flipping the model
  • 4. linasrivastava.com | sheffield doc/fest | flipping the model
  • 5. “Flipping the Model”+ Strategies developed alongside film / mediadevelopment and production++ Social impact / Calls to Action++ Cross-platform design++ Audience engagementlinasrivastava.com | sheffield doc/fest | flipping the model
  • 6. + Community-centered participation+ Move beyond awareness+ Platforms that are culturally appropriate+ Respect, Resonance, Relevance+ Intentionality+ AgilityEssential Elements for Social Impact Modelslinasrivastava.com | sheffield doc/fest | flipping the model
  • 7. + Corporate Sponsorship+ Audience Funding | Crowd sourced Funding+ Crowd sourced Production+ Philanthropic Funding++ Film Philanthropies++ Foundations Supporting Underlying Issues++ Impact investment funds+ Income Revenue models+ Venture Capital | Private EquityFinancing Modelslinasrivastava.com | sheffield doc/fest | flipping the model
  • 8. Challenges+ Need to flip the model of funding:+ Social action, cross-platform, audienceengagement need funding earlier in the processlinasrivastava.com | sheffield doc/fest | flipping the model
  • 9. linasrivastava.com | sheffield doc/fest | flipping the modelLessons learned+ Strategic planning needs to be done earlier in the process+ Pay attention to experience design+ Build strong, cross-sector teams+ Impact planning and measurement are a specialized skill+ Not every issue documentary has to be an “activist” movie
  • 10. Lina Srivastavahttp://linasrivastava.cominfo@linasrivastava.com@lksriv