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Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
Business Model Design for Transmedia Storytelling
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Business Model Design for Transmedia Storytelling

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  • 1. Business Model Design for Transmedia Storytelling Lina SrivastavaStoryCode | Film Society of Lincoln Center 5 June 2012
  • 2. What Is a Business Model? “A business model is the story of how value is created, delivered, and captured.” -- Saul Kaplan, The Business Model Innovation Factory Business Model Design | Transmedia
  • 3. Business Model Design | Transmedia
  • 4. Business Model Design | Transmedia
  • 5. Business Model Design | Transmedia
  • 6. Transmedia Storytelling: Industry Value PropositionsDesignStorytelling and Narrative PlatformsInteraction and Participation Business Model Design | Transmedia
  • 7. Narrative Platforms:Types of Business Models + For-profit Companies + Nonprofit Organizations + Storyworlds + Campaigns + Projects Business Model Design | Transmedia
  • 8. + For-profit Companies Business Model Design | Transmedia
  • 9. + For-profit Companies Business Model Design | Transmedia
  • 10. + Non-profit Organizations Business Model Design | Transmedia
  • 11. + StoryworldsBusiness Model Design | Transmedia
  • 12. + CampaignsBusiness Model Design | Transmedia
  • 13. + Projects Lakou MizikBusiness Model Design | Transmedia
  • 14. Using Transmedia to Create Social Impact Audiences CommunitiesIssue Awareness  Engagement  Action  Change Actionable Content Story Universe Business Model Design | Transmedia
  • 15. Business Model Design | Transmedia
  • 16. Lakou MizikContent Production+ Lakou Mizik music+ Lakou Mizik webisodes+ Lakou Mizik SessionsDistribution platforms+ Album+ Concert film shot in a classic Haitian outdoor “Lakou”+ Website: music discovery and marketplace for musicians+ Short-form interactive documentary films on featured musicians+ LM “episodes” (downloadable song, short film+music video)+ Media for television and film festivals+ LM Collective music tour both in Haiti and internationally+ Dedicated YouTube channel+ SoundCloud (download, streaming, remix) Business Model Design | Transmedia
  • 17. Lakou MizikSocial Action+ Tangibles:Culture RegenerationEconomic DevelopmentCommunity Vibrancy | “Leave Behinds”++ Direct paths to action++ Lakou Mizik Marketplace++ Lakou Mizik Studio++ Education, Training, Networking+ Intangibles: Awareness-Raising:++"Positive awareness" + "empathy": Shifting the narrative to amore positive picture of Haiti++ Cohesive picture of systemic change, through musicians’stories about issues in their communities Business Model Design | Transmedia
  • 18. Lakou MizikAudiences | Fans: + Haitians in-country + Haitian Diaspora + Fans of World music + Fans of Caribbean music + Arts/activism + People who helped post- earthquake and who need to reengage Business Model Design | Transmedia
  • 19. Lakou MizikBusiness Model Design | Transmedia
  • 20. + Funding Modelshttp://www.slideshare.net/storycode/storycode-immersion-2-project-funding/ Business Model Design | Transmedia
  • 21. Lina Srivastavahttp://linasrivastava.cominfo@linasrivastava.com@lksriv Business Model Design | Transmedia

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