Business Model Design for Transmedia Storytelling

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  • 1. Business Model Design for Transmedia Storytelling Lina SrivastavaStoryCode | Film Society of Lincoln Center 5 June 2012
  • 2. What Is a Business Model? “A business model is the story of how value is created, delivered, and captured.” -- Saul Kaplan, The Business Model Innovation Factory Business Model Design | Transmedia
  • 3. Business Model Design | Transmedia
  • 4. Business Model Design | Transmedia
  • 5. Business Model Design | Transmedia
  • 6. Transmedia Storytelling: Industry Value PropositionsDesignStorytelling and Narrative PlatformsInteraction and Participation Business Model Design | Transmedia
  • 7. Narrative Platforms:Types of Business Models + For-profit Companies + Nonprofit Organizations + Storyworlds + Campaigns + Projects Business Model Design | Transmedia
  • 8. + For-profit Companies Business Model Design | Transmedia
  • 9. + For-profit Companies Business Model Design | Transmedia
  • 10. + Non-profit Organizations Business Model Design | Transmedia
  • 11. + StoryworldsBusiness Model Design | Transmedia
  • 12. + CampaignsBusiness Model Design | Transmedia
  • 13. + Projects Lakou MizikBusiness Model Design | Transmedia
  • 14. Using Transmedia to Create Social Impact Audiences CommunitiesIssue Awareness  Engagement  Action  Change Actionable Content Story Universe Business Model Design | Transmedia
  • 15. Business Model Design | Transmedia
  • 16. Lakou MizikContent Production+ Lakou Mizik music+ Lakou Mizik webisodes+ Lakou Mizik SessionsDistribution platforms+ Album+ Concert film shot in a classic Haitian outdoor “Lakou”+ Website: music discovery and marketplace for musicians+ Short-form interactive documentary films on featured musicians+ LM “episodes” (downloadable song, short film+music video)+ Media for television and film festivals+ LM Collective music tour both in Haiti and internationally+ Dedicated YouTube channel+ SoundCloud (download, streaming, remix) Business Model Design | Transmedia
  • 17. Lakou MizikSocial Action+ Tangibles:Culture RegenerationEconomic DevelopmentCommunity Vibrancy | “Leave Behinds”++ Direct paths to action++ Lakou Mizik Marketplace++ Lakou Mizik Studio++ Education, Training, Networking+ Intangibles: Awareness-Raising:++"Positive awareness" + "empathy": Shifting the narrative to amore positive picture of Haiti++ Cohesive picture of systemic change, through musicians’stories about issues in their communities Business Model Design | Transmedia
  • 18. Lakou MizikAudiences | Fans: + Haitians in-country + Haitian Diaspora + Fans of World music + Fans of Caribbean music + Arts/activism + People who helped post- earthquake and who need to reengage Business Model Design | Transmedia
  • 19. Lakou MizikBusiness Model Design | Transmedia
  • 20. + Funding Modelshttp://www.slideshare.net/storycode/storycode-immersion-2-project-funding/ Business Model Design | Transmedia
  • 21. Lina Srivastavahttp://linasrivastava.cominfo@linasrivastava.com@lksriv Business Model Design | Transmedia