Agile development is more talked about than well understood. Product managers are often operating within a system that assumes a traditional waterfall approach to product development where product specifications can be nailed down early on in the product development process. Making agile development work requires educating managers so they will value fast development and the virtues of learning quickly from user interface testing, early test users and initial purchasers. Attracting the best developers requires having development processes that are considered state of the art by the best candidates. Laura will discuss being an employer of choice, using the best in agile and scrum to attract and motivate employees. Transitioning from waterfall to agile is a potentially difficult process and requires planning and knowledge. An often misunderstood aspect of the transition to agile is redefinition of the roles of product owner, product developer, product marketing and scrum master, along with their interactions with the rest of the development team and internal stakeholders. A clear understanding of best practices is likely to increase the probability of product development completion on time and on budget and increase the likelihood that products developed meet key user needs.