Infographic: Marketer and Audience Insights on Social Media Worldwide

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See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements.

See more at: http://idgknowledgehub.com/infographic-marketer-audience-insights-social-media-worldwide/2013/10/10/#sthash.LlRoQ2OI.dpuf

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Infographic: Marketer and Audience Insights on Social Media Worldwide

  1. 1. See how the continued growth of social media is fueling a fundamental change in the way marketers leverage audience engagements... SOCIAL MEDIA DID YOU KNOW? AUDIENCE INSIGHTS Increasingly used as a trusted source of insights, information & opinion TOTAL TIME ON SOCIAL MEDIA 20% 30% PC MOBILE 2 CONSUMERS SPEND MORE TIME ON SOCIAL THAN ANY OTHER SITE CATEGORY 2 Experience with TECH COMPANIES on social media has IMPROVED THE FOLLOWING: 4 BRAND ADVOCACY 46% 46% 45% 41% 38% 26% $ Overall satisfaction with company Willingness to recommend company Likelihood to purchase from company Customer service experience Feelings of brand loyalty towards company Level of spend with company 3 SOCIAL ENGAGEMENT Average hours per visitor around the world LATIN AMERICA MIDDLE EAST & AFRICA EUROPE NORTH AMERICA ASIA PACIFIC 7.6 7.2 7.0 6.4 2.9 ++ ++ + + + MARKETER INSIGHTS Social media investment increases to maximize engagement WHAT’S DRIVING INNOVATION: Audiences spend an increasing amount of time on social media Audiences increasingly rely on social users (peers & experts) as trusted sources of information 1: STATE OF MEDIA: THE SOCIAL MEDIA REPORT 2012 (NIELSON) 2: NIELSEN AND NM INCITES 2012 SOCIAL MEDIA REPORT 3: COMSCORE MEDIAMATRIX 2011 4: IDG RESEARCH SERVICES 2012 5: EMARKETER REPORT AUGUST 2012 6: GARTNER’S 2013 US DIGITAL MARKETING SPEND 7: 2012 SOCIAL MEDIA & EVENTS REPORT BY AMIANDO 8: 2013 NIELSON PAID SOCIAL MEDIA ADVERTISING REPORT 9: SOCIAL MEDIA EXAMINER: 2013 SOCIAL MEDIA MARKETING REPORT When driving marketing success social media marketing is considered nearly as important as the corporate website + #1 #2 CORPORATE WEBSITE & DIGITAL ADVERTISING SOCIAL MARKETING MARKETERSPLAN ON INCREASING USE OF KEY SOCIAL MEDIA PLATFORMS Massive amounts of real-time social data is being created 6 78% Event organizers plan to increase their use of social media in the future7 8 $ Advertiser outlook for PAID SOCIAL MARKETING BUDGETS 64% 34% 2% INCREASE STAY THE SAME DECREASE 69% 66% 64% 9 3 5 1 29% of APAC use social media on a daily basis to learn more about... brands products services LATIN AMERICA 33% 10% 9% 30% 18% ASIA PACIFIC MIDDLE EAST / AFRICA EUROPE NORTH AMERICA % OF SOCIAL NETWORKERS AROUND THE WORLD (APAC) SOCIAL NETWORK USER GROWTH APAC WORLDWIDE 2010 2014 31% 27% 15% 12% APAC has a HIGHER user growth rate than the REST OF THE WORLD

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