Social media It’s about making you stand out from the crowd
Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.” http://www.wikipedia.org
It’s a fancy way of describing the conversations people are having online
Why should I care?
Because Social Media is a force to be reckoned with
Because Social Media is like word of mouth on steroids
Because 90% of all internet users regularly interact with some form of Social Media
Because Social Media has overtaken porn as the number 1 activity on the internet
Because 1 in 8 of all couples married in the US last year met via Social Media
Because in total about 1.83 billion man hours are spent per day on Social Networks and Blog Sites by all the internet surfers of the world combined This is about 22% of all time spent online everyday
500 Million active users 700,000 new users added per day
In 2010 Facebook accounted for 25% of all page views in the US Because if it was a country, Facebook would be the 3rd largest in the world !
The average Facebook user - Spends 55 minutes a day on Facebook Logs on multiple times a day Has 190 friends Creates 90 pieces of content each month
190 million users 300,000 joining every day
Twitter’s search engine receives 800 million search queries per day 85 million Tweets per day Twitter’s 10 billionth Tweet was posted in March 2010 Stats recorded August 2010
2+ Billion videos viewed every day
You would have to live for around 1000 years to watch all the videos currently on YouTube
A new member joins every second 85 million members in over 200 countries Executives from all Fortune 500 companies are on LinkedIn 12 million unique visitors every day
Wikipedia has 14 million articles making it the largest encyclopedia of all time.Studies have shown it to be more accurate than Encyclopedia Britannica.
Years to reach 50 million users... Radio – 38 Years
Years to reach 50 million users... Television - 13 Years
Years to reach 50 million users... Internet – 4 Years
Years to reach 50 million users... iTunes – 3 Years
Years to reach 50 million users... Facebook added 100 million users in less than 9 months
Years to reach 50 million users... iPhone application downloads hit 1 billion in 9 months
Blogs The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author
200,000,000 Blogs 77% of internet users read blogs On average bloggers use 5 different Social Media sites to drive traffic to their blog
How can Social Media influence?
5,000,000 The number of active Barack Obama supporters across 15 social networks
$6,500,000 The amount of money 3 million online voters contributed to the 2008 Obama campaign
14,200,000 The number of views Obama’s famous “Yes we can” video got on YouTube
Would he have won without it? We’ll never know, but it sure helped !