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Web Trends
 

Web Trends

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Considering a website redesign? Need to add impact or functionality to your existing site? Utilizing e-mail marketing to generate new business? Ready to jump into mobile marketing? Join LKCS as we ...

Considering a website redesign? Need to add impact or functionality to your existing site? Utilizing e-mail marketing to generate new business? Ready to jump into mobile marketing? Join LKCS as we discuss the latest trends in Web Development and E-Marketing.

During this presentation we'll explore:

• Web site design considerations
• Search engine optimization
• Content and banner ad management
• Social media marketing
• Mobile marketing strategies
• E-mail marketing and online surveys
• Online advertising

About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades.

LKCS – We do that.

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    Web Trends Web Trends Presentation Transcript

    • Web TrendsTrends, tools and best practices of web design, development and web marketing.
    • Sid Haas Lee WilkinsVice President of Business Development Director of Web Services815-220-3904 815-220-3911sid.haas@lk-cs.com lee.wilkins@lk-cs.com This presentation as well as all LKCS presentations are available at http://www.youtube.com/lkcsperu for future review.
    • Index– Design and Branding– Content Management Systems (CMS)– Integrated Custom Tools– Mobile Sites– Micro Sites– Social Media Marketing– QR Codes– NFC (Near Field Communication)– Responsive Web Design
    • Design and Branding• Clean Design – Professional design – Organized and consolidated content areas – Images that support content, emphasize value or brand image, not generic filler – Integrated third-party elements
    • Design Sample
    • Design and Branding• Branding – Design and overall presentation that defines your “identity” – Build consistency with all marketing efforts – Maintain your standards throughout the life of your site
    • Branding Sample
    • Content Management System• Take control of your site• Make timely changes• Manage your site without web knowledge• Functionality should include – Adding, editing and deleting pages – Editing site navigation – Implementing plug-in elements such as polls, image galleries, banner management, etc. – Log site changes• Web management solutions come in a variety of price structures to meet your budget
    • Integrated Custom Tools• These customized tools can be implemented to add functionality to your site – Banner management – Dynamic rates – Custom polls – Location mapping – Social marketing integration – RSS feed integration – Announcement management
    • Integrated Custom Tools (samples)• Banner management
    • Integrated Custom Tools (samples)• Banner management control panel
    • Integrated Custom Tools (samples)• Dynamic rates
    • Integrated Custom Tools (samples)• Polls
    • Integrated Custom Tools (samples)• Location mapping
    • Integrated Custom Tools (samples)• Social media integration
    • Integrated Custom Tools (samples)• RSS feed integration with third party sites and blog integration
    • Integrated Custom Tools (samples)• Announcement management
    • Mobile Sites• Custom designed for mobile delivery• Separate your main site• Simplified with minimal images, only key information, fewer pages• Integration of marketing ads• Mobile and online banking integration• Location for QR code landing pages and mobile promotions• Redirect code for mobile delivery• Mobile site vs. mobile banking
    • Mobile Sites
    • Micro Sites• A defined sub-site to your main web site• Focused on a specific brand, product, service or concept• Improve brand recognition• Improve SEO
    • Micro Sites
    • Social Media Marketing• Should be viewed as a relationship builder not a marketing/selling tool• Key in on information important to your audience, not your business goals• Dedicate resources to properly manage your social media marketing• Utilize secondary features of social media such as ads, games, and reward your followers• Use demographic targeting and filtering to target your audience• Optimize and brand pages to improve adoption rates
    • Facebook
    • Facebook
    • Facebook
    • Google+ Pages• “Pages” Recently released on• Main difference from Facebook is that Facebook is considered a true social network while Google+ is designed for more discoverability of content, development through search and evolution based on user behavior• Elements of Google+ – Circles – “Groups” of users you establish – Hangouts – For sharing and viewing content with your circles as well as meetings with your circles – Search and Ripples – See what’s being said about your business how conversations are spreading
    • Google+ Pages
    • Google+
    • You Tube• Main benefits include: – Broad audience delivery – No cost for account – Beneficial to SEO – Can be easily tied into social marketing, your web site and other marketing efforts – Video is engaging – Potential for viral growth – Many content options• Difficulties include: – Providing beneficial content that benefits your goals – Production costs can become expensive
    • You Tube
    • You Tube
    • QR Codes• QR (quick response) codes – A barcode (two-dimensional code), that can be read by QR scanners and smartphones. – The code consists of black modules arranged in a square pattern on white background. – The information encoded can be text, URL or other data such as a signature file to be added to a users contacts without data entry.
    • QR Codes (samples)
    • QR Codes (samples)
    • NFC (Near Field Communication)• The basis of NFC is and established radio communication between a smart phone and another device or object at close proximity• NFC is utilized for financial transactions, data or information exchange, and simplified setup of electronic communications such as a Wi-Fi connection• Simplified communication with minimal user effort
    • NFC (Near Field Communication)
    • Responsive Web Design• Page content including images, layout, etc. “responds” to multiple devices and screen resolutions all with one build• Image resolutions and formatting can very in resolution for mobile delivery• The basic premise offers a great solution to various device needs for users and eliminates the need for multiple builds• Negative aspects of responsive web design – Time intensive which drives up cost – Browser support is still limited
    • Responsive Web Design
    • Questions Please contact: Lee Wilkins Director of Web Services 815-220-3911 leew@lk-cs.com www.lk-cs.com