Variable Data One to One Marketing
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Variable Data One to One Marketing

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Achieve better response rates with your marketing by making your campaigns more relevant to each recipient. ...

Achieve better response rates with your marketing by making your campaigns more relevant to each recipient.

Printing technology has been changing dramatically - making it cost effective to heavily customize each piece that you send out based on what you know about the recipient.

View this presentation to learn more about how to use the data at your disposal to deliver true one-to-one marketing pieces with your next campaign.


About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades.

LKCS – We do that.

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Variable Data One to One Marketing Variable Data One to One Marketing Presentation Transcript

  • Group 1 – Beginnings Group 9 – Boomer Singles Group 17 – Modest MeansGroup 2 – Taking Hold Group 10 – Mixed Boomers Group 18 – Mature RusticsGroup 3 – Transition Blues Group 11 – Boomer Barons Group 19 – Golden YearsGroup 4 – Gen X Singles Group 12 – Flush Families Group 20 – Active EldersGroup 5 – Gen X Parents Group 13 – True Blues Group 21 – Leisure BuffsGroup 6 – Mixed Singles Group 14 – Our TurnGroup 7 – Cash and Careers Group 15 – Mature WealthGroup 8 – Jumbo Families Group 16 – Aging Upscale
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