Time for a Website Redesign


Published on

If the past few years of being online has taught us anything it is that the Internet moves at an incredible pace and will continue to do so well into the future. That being said, websites are not sustainable. The designs, layouts, and even functionality that we implement today is going to change. Financial institutions must be aware of this fact, and adapt accordingly.


About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades.

LKCS -- We do that.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Time for a Website Redesign

  1. 1. James Markey Lead Web Designer 815-220-3906 James.Markey@lk-cs.com www.LK-CS.com This presentation will be made available for future review on our YouTube channel at http://www.youtube.com/lkcsperu.
  2. 2. Today’s webinar will include: – When and why to consider a website redesign. – How to get started, what to expect and how to keep the project moving. – Tips for a great website redesign project. – Using the website launch to your marketing advantage. – Highlight a few key products and services LKCS offers.
  3. 3. – Websites are not sustainable. – Web design trends come and go. – Users expect more.
  4. 4. Why you should review your site at least every 6 months. – Technology changes and things break. – Links to third parties expire. – Do users know what to do once they arrive at your website? – Is your website working for you?
  5. 5. There are many other benefits to a website redesign – Incorporation of social media. – Use of new time saving tools. – Strengthen your brand. – Acquire new customers/members.
  6. 6. Responsive design is the hot topic.
  7. 7. There are some things you should know prior to your website redesign. 5 points to find out before your website redesign: – Secure a domain name (if you need one). – Who controls your DNS? – Who hosts your current website? – Do you have an SSL? Will you need one? – Email hosting.
  8. 8. A website redesign can be a large and overwhelming task! 6-Steps for getting started: – Create a small team for the project. – Outline your goals.
  9. 9. Check out what other financial institutions are doing. Things to look at: – What are they doing that’s working. – How are they segmenting products/services. – What makes their site look good. – What areas of the site look bad. Further Research: – Look at websites in other industries. – Look at websites you use on a daily basis.
  10. 10. A website redesign can be a large and overwhelming task! 6-Steps for getting started: – Put out a request for proposal. – Analyze the info, request more information. – Make a decision.
  11. 11. The first meeting to kick off the project is critical to the projects success. Items that need to be discussed – Any final ideas about design or functionality. – Any brand standards that are in place. – Items you are sure you don’t want on the site. – How content will be created.
  12. 12. Each firm has its own process for managing a website redesign project. Here is an overview of our process here at LKCS. – Home Page Design – Inside Page Design – Programming – Page Development – Website Launch
  13. 13. Tips to keep the project moving. – Be active. – Respond to questions quickly. – Bring new thoughts to the design/development team as soon as possible. – Make sure everyone on the your team is up to date.
  14. 14. There are some things you can do to prepare your users – Post a message on your current site. – Post on all your social media accounts. – If you have email marketing, send a message out. Taking it further: – Still trying to convert people over to use online services?
  15. 15. Powerful tools offered by LKCS Tools: – Banner Manager – Rates Manager – User Manager – Our CMS
  16. 16. Powerful services offered by LKCS Services: – Free website review – Quick turnaround time – We do that
  17. 17. Our next webinar is July 9th! “What Are You Searching For?” REGISTER NOW: www.LK-CS.com/webinar
  18. 18. What questions can I answer for you? James Markey Web Designer (815) 220-3906 james.markey@lk-cs.com www.lk-cs.com