Successful Web Marketing

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Learn what web based tools you should be using to create a successful multi-channel, electronic marketing campaign and tips for using them together. We'll also discuss integration of these web tools …

Learn what web based tools you should be using to create a successful multi-channel, electronic marketing campaign and tips for using them together. We'll also discuss integration of these web tools with your print marketing efforts.

About LKCS:
LKCS provides financial institutions with marketing, graphic design, commercial printing, mailing, internet development, e-marketing, newsletter production, database and one-to-one marketing, statement processing, e-statements and transpromotional marketing services. Our clients have counted on us for unrivaled experience, excellent quality, competitive pricing and superior service for over four decades.

LKCS – We do that.

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  • 1. Successful Web Marketing
  • 2. Lee Wilkins Director of Web Services 815-220-3911 lee.wilkins@lk-cs.comThis presentation as well as all LKCS presentations are available at for future review.
  • 3. Index– Design and Branding– Content Management Systems (CMS)– Integrated Custom Tools– Mobile Sites– Micro Sites– Social Media Marketing– QR Codes– NFC (Near Field Communication)– Responsive Web Design
  • 4. Design and Branding• Clean Design – Professional design – Organized and consolidated content areas – Images that support content, emphasize value or brand image, not generic filler – Integrated third-party elements
  • 5. Design Sample
  • 6. Design and Branding• Branding – Design and overall presentation that defines your “identity” – Build consistency with all marketing efforts – Maintain your standards throughout the life of your site
  • 7. Branding Sample
  • 8. Content Management System• Take control of your site• Make timely changes• Manage your site without web knowledge• Functionality should include – Adding, editing and deleting pages – Editing site navigation – Implementing plug-in elements such as polls, image galleries, banner management, etc. – Log site changes• Web management solutions come in a variety of price structures to meet your budget
  • 9. Integrated Custom Tools• These customized tools can be implemented to add functionality to your site – Banner management – Dynamic rates – Custom polls – Location mapping – RSS feed integration – Announcement management – Custom forms and calculators – Social marketing integration
  • 10. Integrated Custom Tools (samples)• Banner management
  • 11. Integrated Custom Tools (samples)• Banner management control panel
  • 12. Integrated Custom Tools (samples)• Dynamic rates
  • 13. Integrated Custom Tools (samples)• Polls
  • 14. Integrated Custom Tools (samples)• Location mapping
  • 15. Integrated Custom Tools (samples)• RSS feed integration with third party sites and blog integration
  • 16. Integrated Custom Tools (samples)• Announcement management
  • 17. Integrated Custom Tools (samples)• Custom forms and calculators
  • 18. Integrated Custom Tools (samples)• Social media integration
  • 19. Mobile Sites• Custom designed for mobile delivery• Separate your main site• Simplified with minimal images, only key information, fewer pages• Integration of marketing ads• Mobile and online banking integration• Location for QR code landing pages and mobile promotions• Redirect code for mobile delivery• Mobile site vs. mobile banking
  • 20. Mobile Sites
  • 21. Micro Sites• A defined sub-site to your main web site• Focused on a specific brand, product, service or concept• Improve brand recognition• Can be used as special landing pages for pay per click campaigns• Improve SEO
  • 22. Micro Sites
  • 23. Social Media Marketing• Should be viewed as a relationship builder not a marketing/selling tool• Key in on information important to your audience, not your business goals• Dedicate resources to properly manage your social media marketing• Target your audience• Optimize and brand pages to improve adoption rates
  • 24. Social Media Marketing
  • 25. Facebook
  • 26. Facebook – Why?• Gain/maintain credibility and relevancy• Increase marketing presence• Improve organic search listings• Expand customer service• Gain referrals and testimony• Get valuable marketing knowledge from your audience
  • 27. Facebook – How?• Offer products and services• Show involvement in community service• Advertise social and community events• Build financial knowledge• Expand exposure to promotional offers• Increase customer service• Deliver to targeted or specialized content• Build your brand
  • 28. You Tube
  • 29. You Tube
  • 30. You Tube• Main benefits include: – Broad audience delivery – No cost for account – Beneficial to SEO – Can be easily tied into social marketing, your web site and other marketing efforts – Video is engaging – Potential for viral growth – Many content options
  • 31. Pinterest
  • 32. Pinterest - How• Users typically use Pinterest for future inspiration. – New cars, dream kitchens, vacation destinations, or other wish list purchases. – You can help your audience work toward all of these goals with financial advisement and support.• Contest and promotion opportunities – Contest and promotion photos of winners, prizes, etc.• Gain marketing insight by viewing the interests of your audience to help drive marketing direction.• Create savings goal pin boards.• Create youth pin boards based on financial knowledge and your youth club.
  • 33. QR Codes• QR (quick response) codes – A barcode (two-dimensional code), that can be read by QR scanners and smartphones. – The code consists of black modules arranged in a square pattern on white background. – The information encoded can be text, URL or other data such as a signature file to be added to a users contacts without data entry.
  • 34. QR Codes• Benefits – Connect offline media with your online channels – Create a call to action – Measurable results – Inexpensive – Increase SEO – Build your social community by tying them into your social media efforts
  • 35. QR Codes (samples)
  • 36. QR Codes (samples)
  • 37. NFC (Near Field Communication)• The basis of NFC is and established radio communication between a smart phone and another device or object at close proximity• NFC is utilized for financial transactions, data or information exchange, and simplified setup of electronic communications such as a Wi-Fi connection• Simplified communication with minimal user effort
  • 38. NFC (Near Field Communication)
  • 39. Responsive Web Design• Page content including images, layout, etc. “responds” to multiple devices and screen resolutions all with one build• Image resolutions and formatting can vary in resolution for mobile delivery• The basic premise offers a great solution to various device needs for users and eliminates the need for multiple builds• Negative aspects of responsive web design – Time intensive which drives up cost – Browser support is still limited
  • 40. Responsive Web Design
  • 41. Questions Please contact: Lee Wilkins Director of Web Services 815-220-3911