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Think about the information included on your account statements. These documents contain information about each account that a person has with your institution as well as the balances they carry, the transactions they make, and where they live.
So, how are you using this information? This is the “big data” challenge.
LKCS has been helping our clients analyze, and more importantly, take action and use this data for target marketing and cross-sell purposes.
And there is no easier or less expensive place to do this than by directly embedding marketing and cross-sell offers into your statements and e-statements.
AND do this all WITHOUT INCURRING ADDITIONAL POSTAGE COSTS.
Learn more in this presentation.