If a conversation takes place online and your financial institution isn’t there to hear or see it, did it actually happen? As a matter of fact, yes, it did!
For many institutions, the idea that conversations are taking place online with or without their involvement is the hardest fact to come to grips with. If you are not leading the conversation, or in some way active in it, then you’re leaving it to others to do so on your behalf… and that can be scary!
Think about this for a second. Who’s answering your account holder’s questions, and is the information being presented accurately?
Being active on social media, or social media marketing, is the process of using social media platforms, such as Facebook, Twitter, and LinkedIn, to engage both new and current account holders. It is through this engagement that financial institutions like yours are able to leverage their efforts into real value.
LKCS can assist you in leveraging the true potential of social media, and building long-lasting online communities.
View this presentation for more information.