Be the first to like this
With budgets getting smaller and competition getting more fierce, we need to be more creative and stand out. Get out of the middle of the line and move right to the front.
The way to do this is to combine Credit Based Marketing and Variable Data Personalized Printing.
With Credit Based Marketing get your loan leads from all three Credit Bureaus and only market to prospects who are currently looking for loans. And since it is credit based, you determine what qualifications the prospects require to meet the goals of your Financial Institution.
Variable Data Printing means having the ability to send a different personalized message to each member or prospect. According to test campaigns, personalized messages generate up to a 27% increase in responses than a standard generic campaign would generate.
Now, if you combine these two marketing strategies your Loan results will increase significantly.