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Inexpensive E-Statements Do Not Have to be Cheap

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There’s no question, your financial institution can save money with e-statements. Your account holders will also receive benefits with e-statement adoption such as faster statement delivery, ...

There’s no question, your financial institution can save money with e-statements. Your account holders will also receive benefits with e-statement adoption such as faster statement delivery, increased security, and convenience.

But, is there any reason why your users’ e-statement experience should be inferior than with paper statements?

We don’t think so either. Yet many financial institutions are content with providing an unattractive e-statement with no user appeal or marketing value. There are better options.

Learn more in this presentation.

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Inexpensive E-Statements Do Not Have to be Cheap Inexpensive E-Statements Do Not Have to be Cheap Presentation Transcript

  • Inexpensive Doesn’t Have to be CheapYour E-Statement Choice Matters
  • LKCS
  • Account Holder Benefits• Enhanced Security• Faster Statement Delivery• Availability of Account History• Environmentally Friendly
  • What do they see….
  • What’s missing?• What about the user experience?• People know what to expect when they open anenvelope. What will they experience online?
  • Financial Institution Benefits• COST SAVINGS– Average savings $.50 - $.60 per accountholder per month!But, at what cost?Does a “cheap” solution cost morethan an “inexpensive” one?What are the differences betweene-statement platforms?
  • Enrollment Process• Remove any barriers– Simple enrollment process• Online registration a MUST! No paper forms!• LKCS – account number, last 4 digits of SSN, password, MFAquestions (if applicable), disclosure– Consider home banking single sign-on• LKCS – multiple home banking providers, click one link andaccept disclosure to enroll– Easy Opt Out• LKCS – settings check box to revert to printed statement– IDEA: One Click E-Mail Marketing Enrollment
  • Branding
  • Reformatting
  • Multiple Document Types• Are you only delivering monthly/quarterlystatements electronically?– Daily Notices (insufficient funds, certificate renewals,overdraft protection, etc.)– Credit Card Statements– Tax Forms (1099s, 1098s, 5498s, etc.)• How much more could you save if all of thesewere provided electronically?
  • Mobile Users• Over 25% of U.S. internet users ONLY usemobile devices.
  • Text Messaging• Account holders specify notification preferences.
  • E-Statement Marketing• Just because you are saving money withe-statements doesn’t mean you should sacrificeall marketing opportunities.• How are your best account holders going toknow about your latest specials and newestproducts?
  • Quick Poll• How are you integrating marketing into youre-statements?
  • On the E-Statement• Banner Ads– Link to web pages or PDFs– Appear for all account holders or selectively
  • On the E-Statement• Statement Ads/Onserts
  • Color Doesn’t Cost More
  • On the Notification• Custom E-Statement E-Mail Notification
  • On the Way In• Custom Login Page
  • On the Way In (cont.)• Integrated Login
  • E-Statement Management• How do you check or modify e-statement user settings?• How many account holders signed up fore-statements during your last marketing promotion?• How many total e-statement users do you have? Whoare they? Who’s not signed up?• Which e-mail addresses are bouncing back?• How do you view an account holder’s statement?And how difficult does this need to be?How easy can it be?
  • LKCS Reporting
  • Questions?• Questions/CommentsSid HaasVice President of Business DevelopmentDirect 815-220-3904sid.haas@lk-cs.com
  • Thank YouThank You!