Kanban, Leadership and
Alignment at Jimdo

Fridtjof Detzner

Arne Roock
1999
sta

rt
10
20
2013
10,000,000
worldwide.
growing.
profitable.
How to rapidly grow
a company
while staying fast
as a racehorse
Magic
Scaling
Wheel
Magic
Scaling
Wheel
X - Teams
real

ly ca
re

food
t
boa
on a
food
Magic
Scaling
Wheel
jimdo is growing
and growing in
headcount
so normal
companies would:
Project Managers
Reporting
Detailed
planning
!

!
Budgeting
Departments
we know why other
companies do all this.
But we simply don‘t want to
do it the same way because
it‘s not fitting our cultur...
Teamverløtung
read this book!

meet this guy!
The spice girls question:

So tell me what you want,
what you really, really want
Goal#1

Goal #1
Jimdo for iOS
Launch in every country
Languages
English

German

Japanese

Spanish


French

Russian

Dutch

Polish


Portuguese

Italia...
dev, design, operations,
translations, press meetings all over
the world, video, photo shoot, website
presentation, commun...
Idea
Wa l l
Open Prioritization Meeting
Sprints (!= Scrum Sprints)
Magic
Scaling
Wheel
Kanban
But wait, where is the

Management?
!

Management by

Teamverløtung
!

• Synchronizing
• Motivation
• Removing Obstacles
• Tracking Progress
• Alignment
!

Management by

Goal #1
!

• Alignment
• Company-wide strategy
• Collaboration across teams
•Power of the company became...
!

Management by
Open-Prioritization-Meeting
!

• Stakeholder Management
• Focus on business value
• Queue Management
• Ef...
!

Management by

cross-functional teams
!

• Resource Allocation
• Hiring
• Efficiency
!

Management by

Sprints
!

• Shared mid-term vision
• Alignment
• Building Trust
There is more than one way to run a
company.



Choose the path that is fitting your
company culture and be courageous to
d...
@fridel

Fridtjof / Co-Founder jimdo.com
@Fridel

Arne / Dr. Rock
@arneroock
!
Thank you!
Give us feedback!
Twitter: @fridel @arneroock
Show your fingers!
Arne Roock

arne.roock@it-agile.de

!

Fridtjof...
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13
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KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13

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The first team at Jimdo to use Kanban began in October of 2010. Shortly thereafter, whiteboards and sticky notes spread quickly throughout the whole company. The Kanban Implementations took on different forms, and ranged from pure visualisation of tasks to different types of WIP-limits and the systematic use of models for continuous improvement (Kaizen). It soon became apparent using Kanban at the team level was very useful, but from the business perspective, it was in no way enough. Two things needed to happen: Company-wide Alignment of all teams and Leadership. This is especially true for a company like Jimdo which constantly doubled its head count every two years, and now has employees on 3 different continents. In this presentation, you will learn how Jimdo established itself in order to coordinate the whole company and pull everything together. What tools and practices proved useful? What lessons were learned? What hurdles were overcome? What role did the Management play? And just what exactly is a Teamverløtung?

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KANBAN, LEADERSHIP AND ALIGNMENT AT JIMDO (FRIDTJOF DETZNER & ARNE ROOCK) - LKCE13

  1. 1. Kanban, Leadership and Alignment at Jimdo Fridtjof Detzner Arne Roock
  2. 2. 1999
  3. 3. sta rt
  4. 4. 10 20
  5. 5. 2013
  6. 6. 10,000,000
  7. 7. worldwide. growing. profitable.
  8. 8. How to rapidly grow a company while staying fast as a racehorse
  9. 9. Magic Scaling Wheel
  10. 10. Magic Scaling Wheel
  11. 11. X - Teams
  12. 12. real ly ca re food
  13. 13. t boa on a
  14. 14. food
  15. 15. Magic Scaling Wheel
  16. 16. jimdo is growing and growing in headcount
  17. 17. so normal companies would:
  18. 18. Project Managers
  19. 19. Reporting
  20. 20. Detailed planning ! !
  21. 21. Budgeting
  22. 22. Departments
  23. 23. we know why other companies do all this. But we simply don‘t want to do it the same way because it‘s not fitting our culture.
  24. 24. Teamverløtung
  25. 25. read this book! meet this guy!
  26. 26. The spice girls question: So tell me what you want, what you really, really want
  27. 27. Goal#1 Goal #1
  28. 28. Jimdo for iOS
  29. 29. Launch in every country Languages English German Japanese Spanish French Russian Dutch Polish Portuguese Italian Turkish Jimdo for iOS Free Exclusive on iOS Universal app with device specific views iOS 6 and upwards Launch planned: August 20 ! Launch planned: September 10
  30. 30. dev, design, operations, translations, press meetings all over the world, video, photo shoot, website presentation, community work, support, synchronous launch all over the world
  31. 31. Idea Wa l l
  32. 32. Open Prioritization Meeting
  33. 33. Sprints (!= Scrum Sprints)
  34. 34. Magic Scaling Wheel
  35. 35. Kanban
  36. 36. But wait, where is the Management?
  37. 37. ! Management by Teamverløtung ! • Synchronizing • Motivation • Removing Obstacles • Tracking Progress • Alignment
  38. 38. ! Management by Goal #1 ! • Alignment • Company-wide strategy • Collaboration across teams •Power of the company became visible to every member
  39. 39. ! Management by Open-Prioritization-Meeting ! • Stakeholder Management • Focus on business value • Queue Management • Effectiveness • Alignment
  40. 40. ! Management by cross-functional teams ! • Resource Allocation • Hiring • Efficiency
  41. 41. ! Management by Sprints ! • Shared mid-term vision • Alignment • Building Trust
  42. 42. There is more than one way to run a company.
 
 Choose the path that is fitting your company culture and be courageous to do things differently.
  43. 43. @fridel Fridtjof / Co-Founder jimdo.com @Fridel Arne / Dr. Rock @arneroock !
  44. 44. Thank you! Give us feedback! Twitter: @fridel @arneroock Show your fingers! Arne Roock arne.roock@it-agile.de ! Fridtjof Detzner fridel@jimdo.com ! www.3founders.com

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