staying lean from small start-up
through rapid growth
2

The right music for every moment
3

24M active users.
6M paying subscribers.
20M songs.
4

32 countries
Growing fast
30

3 years ago
Growing fast
10

100

30

250

Now
Development speed
that scales
Autonomy
Squad

•  Feel like a mini-startup
• Self-organizing
• Cross-functional
• 5-7 engineers, less than 10

C
P
Example squads
Pics of squad rooms
Process that fits
Process
18
16
14
12
10
8
6
4
2
0
Scrum

Kanbanesque

Kanban

Other
Autonomous squad
•  Dedicated product owner
•  Agile coach
•  Influencing work
•  Easy to release
•  A process that fits the...
Autonomous squad
surveys

C
P
Are we there yet?
Structure and alignment
Chapter

Chapter

P

P

P

P

Squad Squad Squad Squad
Chapters
Chapter

Chapter

P

P

P

P

Squad Squad Squad Squad
Chapter Lead
Personal development
Training and
knowledge sharing
Boot camp
Provide fast and
reliable access to all
the world's music

Tribes
Chapter

Chapter

Chapter

Enable high product
developme...
Network organization

Tribe

Tribe
Dependencies

Tribe

Tribe
Structure happens!
Guilds
Chapter

Chapter

Chapter

Chapter

Guild
P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad
Autonomy vs. Alignment
Autonomy

Alignment
Autonomy vs. Alignment
Innovative
organization
Collaborative
culture

Alignment

Authoritative
organization
Conformist
cul...
Vision
Product

Product

P

P

P

P

Squad Squad Squad Squad
OKR

Objectives &
Key Results
Projects

Project

tinyurl.com/HowSpotifyBuilds
Big retrospectives &
post-mortems
Improvement and definition of
awesome
Happy employees


% of employees that would
recommend this company to a friend

Source: glassdoor.com
Trust
Internal blog:

Celebrate failure

How we shot
ourselves
in the foot
Asdf asdf asdf ddhffdd asdfsdfasdf s
dfs ei lkjsdfkjh...
Joakim Sundén
@joakimsunden
joakim.sunden@spotify.com
www.joakimsunden.com

http://tinyurl.com/KanbanInAction
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13
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HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13

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In a few years Spotify has grown from a small startup in Sweden to a pretty big company with more than 30 engineering teams in four different development offices on two different continents. And we have no intention of slowing down. Such rapid growth carries big challenges. How can we continue to improve our product at great speed, while growing the number of users, employees and supported platforms and devices? How do we stay lean and agile when we grow from a small startup to a big corporation? In this talk we will present how Spotify is addressing these challenges. We will talk about autonomous squads, tribes, guilds, hack weeks, road managers, and a lot of other ideas we’re experimenting with.

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HOW SPOTIFY STAYS LEAN FROM SMALL START-UP THROUGH RAPID-GROWTH (JOAKIM SUNDEN) - LKCE13

  1. 1. staying lean from small start-up through rapid growth
  2. 2. 2 The right music for every moment
  3. 3. 3 24M active users. 6M paying subscribers. 20M songs.
  4. 4. 4 32 countries
  5. 5. Growing fast 30 3 years ago
  6. 6. Growing fast 10 100 30 250 Now
  7. 7. Development speed that scales
  8. 8. Autonomy
  9. 9. Squad •  Feel like a mini-startup • Self-organizing • Cross-functional • 5-7 engineers, less than 10 C P
  10. 10. Example squads
  11. 11. Pics of squad rooms
  12. 12. Process that fits Process 18 16 14 12 10 8 6 4 2 0 Scrum Kanbanesque Kanban Other
  13. 13. Autonomous squad •  Dedicated product owner •  Agile coach •  Influencing work •  Easy to release •  A process that fits the team C P •  A mission •  Organizational support
  14. 14. Autonomous squad surveys C P
  15. 15. Are we there yet?
  16. 16. Structure and alignment Chapter Chapter P P P P Squad Squad Squad Squad
  17. 17. Chapters Chapter Chapter P P P P Squad Squad Squad Squad
  18. 18. Chapter Lead
  19. 19. Personal development
  20. 20. Training and knowledge sharing
  21. 21. Boot camp
  22. 22. Provide fast and reliable access to all the world's music Tribes Chapter Chapter Chapter Enable high product development speed while maintaining a highly available service Chapter P P P P Squad Squad Squad Squad P P P P Squad Squad Squad Squad
  23. 23. Network organization Tribe Tribe
  24. 24. Dependencies Tribe Tribe
  25. 25. Structure happens!
  26. 26. Guilds Chapter Chapter Chapter Chapter Guild P P P P Squad Squad Squad Squad P P P P Squad Squad Squad Squad
  27. 27. Autonomy vs. Alignment Autonomy Alignment
  28. 28. Autonomy vs. Alignment Innovative organization Collaborative culture Alignment Authoritative organization Conformist culture Micromanaging organization Indifferent culture Entrepreneurial organization Chaotic culture Autonomy Source: Stephen Bungay
  29. 29. Vision
  30. 30. Product Product P P P P Squad Squad Squad Squad
  31. 31. OKR Objectives & Key Results
  32. 32. Projects Project tinyurl.com/HowSpotifyBuilds
  33. 33. Big retrospectives & post-mortems
  34. 34. Improvement and definition of awesome
  35. 35. Happy employees % of employees that would recommend this company to a friend Source: glassdoor.com
  36. 36. Trust
  37. 37. Internal blog: Celebrate failure How we shot ourselves in the foot Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm WTF? Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj dpijslkjdlldk slkdflk sdflk sdlk kjsdf Sdflk sdfsdfasdf Internal blog: Celebrate failure! Asdf asdf asdf ddhffdd asdfsdfasdf s dfs ei lkjsdfkjh dkd ie kkd kdsflk sdi elk sdfkjh sdfkjhasdflkj dk dj wi dm chsdfjh wlkjsdm dfkj dfjh slkkd dj dflkj sdfkjh sdf Slkdfoi clk sdil wkdkdk dk dkiwlslkj dlkh slkj sdflkj dpijslkjdlldk slkdflk sdflk sdlk kjsdf Sdflk sdfsdfasdf
  38. 38. Joakim Sundén @joakimsunden joakim.sunden@spotify.com www.joakimsunden.com http://tinyurl.com/KanbanInAction

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